Tourism Marketing and Analytics MSc

Liverpool City Centre Campus, Liverpool, United Kingdom

Shortlist

Business AnalyticsMain Subject Area

Program overview

Main Subject

Business Analytics

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The global tourism industry’s recovery post-pandemic, coupled with advancements in digital marketing and analytics, is driving demand for professionals equipped with both marketing acumen and analytical skills in the tourism sector. With our new MSc Tourism Marketing and Analytics, you will develop a master's level understanding of the international tourism industry and the knowledge and skills needed to excel in it.

Introduction

This specialised programme provides a strong foundation in both marketing and analytics, preparing you for strategic roles in the tourism industry. It combines the key concepts of marketing management, including consumer behaviour, digital marketing strategies focussed on tourism and brand management, and advanced data analytics.

You will analyse data through real-life case studies and practical examples from various sources such as website visits and booking patterns. In doing so, you will understand how tourism businesses gain valuable insights into customer preferences and behaviours. You will also learn how to tailor marketing strategies effectively, target specific customer segments and personalise messaging and offerings.

An essential part of your professional development is gaining prowess in using relevant analytical tools and techniques. You will discover how tourism businesses optimise their marketing campaigns by measuring key performance indicators (KPIs) to understand how they allocate resources efficiently, identify areas for improvement and maximise their marketing efforts.

Program overview

Main Subject

Business Analytics

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Introduction

Tuition fee and scholarships

Scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

More programs from the university

Request an undergraduate prospectus

Liverpool City Centre Campus, Liverpool, United Kingdom

Business AnalyticsMain Subject Area

Program overview

Main Subject

Degree

Study Level

Study Mode

Program overview

Main Subject

Degree

Study Level

Study Mode

Tuition fee and scholarships

Scholarships

In this guide you will find:

More programs from the university

Bachelor UG

Master PG

MBA

PHD

Accounting and Finance BA (Hons)

Accounting and Finance with a Year in Industry BA (Hons)

Business Economics BA (Hons)

Business Economics with a Year in Industry BA (Hons)

Business Management BA (Hons)

Business Management with a Year in Industry BA (Hons)

Economics BSc (Hons)

Economics with a Year in Industry BSc (Hons)

Finance and Data Analytics BSc (Hons)

Finance and Data Analytics with a Year in Industry BSc (Hons)

French BA (Hons)

International Business BA (Hons)

International Business with a Year in Industry BA (Hons)

Marketing BA (Hons)

Marketing with a Year in Industry BA (Hons)

Politics and International Business BA (Joint Hons)

Architecture (Design Studies) BA

Architecture BA (Hons)

Master of Architecture MArch

Dental Surgery BDS

Dental Therapy BSc (Hons)

Avionic Systems BEng (Hons)

Avionic Systems MEng (Hons)

Avionic Systems with Year in Industry BEng (Hons)

Avionic Systems with a Year Abroad BEng

Avionic Systems with a Year Abroad MEng

Computer Science BSc (Hons)

Computer Science BSc (Hons) (Foundation) (4 year route with Carmel College)

Computer Science MEng

Computer Science and Electronic Engineering BEng (Hons)

Computer Science and Electronic Engineering MEng (Hons)

Computer Science and Electronic Engineering with Year in Industry BEng (Hons)

Computer Science with Software Development BSc (Hons)

Computer Science with Software Development with a Year in Industry BSc (Hons)

Computer Science with a Year in Industry BSc (Hons)

Computer Science with a Year in Industry MEng (Hons)

Electrical and Electronic Engineering BEng (Hons)

Electrical and Electronic Engineering MEng

Electrical and Electronic Engineering with a Year Abroad BEng (Hons)

Electrical and Electronic Engineering with a Year Abroad MEng

Electrical and Electronic Engineering with a Year in Industry BEng (Hons)

Electrical and Electronic Engineering with a Year in Industry MEng

Financial Computing BSc (Hons)

Financial Computing with a Year in Industry BSc (Hons)

Mathematics and Computer Science BSc (Joint Honours)

Mathematics and Computer Science with a Year in Industry BSc (Joint Honours)

Mechatronics and Robotic Systems BEng (Hons)

Mechatronics and Robotic Systems MEng (Hons)

Mechatronics and Robotic Systems with Year in Industry BEng (Hons)

Mechatronics and Robotic Systems with Year in Industry MEng

Aerospace Engineering BEng (Hons)

Aerospace Engineering MEng (Hons)

Aerospace Engineering with Pilot Studies BEng (Hons)

Aerospace Engineering with Pilot Studies MEng

Aerospace Engineering with Pilot Studies with a Year in Industry BEng (Hons)

Aerospace Engineering with Pilot Studies with a Year in Industry MEng

Aerospace Engineering with a Year in Industry BEng (Hons)

Aerospace Engineering with a Year in Industry MEng

Architectural Engineering BEng (Hons)

Architectural Engineering MEng (Hons)