Media and Advertising MA

The University of Leicester, Leicester, United Kingdom

Shortlist

# 101-150QS Subject Rankings

12 monthsProgram duration

Communication and Media StudiesMain Subject Area

Program overview

Main Subject

Communication and Media Studies

Degree

Study Level

Masters

This is for you if you want to explore advertising in its complexity and in a global perspective, as a cultural phenomenon that plays a crucial role in contemporary society. The course will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from media, communication and cultural studies, as well as marketing and consumer studies. The course covers a range of topics, including: The role of advertising in media and consumer societies (history, industry and issues); the ubiquity of promotional culture (political advertising, public service advertising, branding, anti-consumer movements, etc.); the importance of researching advertising messages and campaigns using a variety of methods; the position of advertising in the marketing toolkit available to companies; the necessity to understand consumers' behaviour. You will also explore advertising from the standpoint of marketing and consumer behaviour, and explore the relevant key concepts and practices. You will investigate how advertising promotes brand awareness and influences consumers’ decision making processes. You will gain an understanding of the creative strategies used in advertising and the use of research in relation to advertising effectiveness, as well as the ability to work and be assessed on live creative briefs and advertising research projects. During the course you will also have the opportunity to hear guest speakers from the industry, who will share their valuable experiences with you. If you enrol as a student on this programme, you will have free access to the WARC (World Advertising Research Centre) database that contains over 10,000 advertising campaigns.

Program overview

Main Subject

Communication and Media Studies

Degree

Study Level

Masters

Admission requirements

Exam Scores

TOEFL

90+

IELTS

Bachelor GPA

Cambridge CAE Advanced

176+

PTE Academic

61+

Tuition fee and scholarships

Scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

More programs from the university

The University of Leicester is a leading UK University committed to international excellence through the creation of world changing research and high quality, inspirational teaching. Leicester is the most socially inclusive of Britain's top-20 leading universities.Our StandingThe University of Leicester was the THE University of the Year 2008-9. In awarding the title the judges cited Leicester’s ability to “evidence commitment to high quality, a belief in the synergy of teaching and research and a conviction that higher education is a power for good”. Leicester was, said the judges, "elite without being elitist".We’re highly ranked in the UK, consistently in the top 20 of major national tables including:• 17th in the Guardian (and 12th, 15th and 14th in previous 3 tables)• 14th in the Times Higher Table of Tables• 17th in The Times (and 15th, 14th, 14th in the previous 3 tables)Founded in 1921 we received our Royal Charter in 1957.Leicester is a member of the 1994 Group of internationally renowned universities engaged in leading-edge research and high quality teaching.

Media and Advertising MA

The University of Leicester, Leicester, United Kingdom

# 101-150QS Subject Rankings

12 monthsProgram duration

Communication and Media StudiesMain Subject Area

Program overview

Main Subject

Degree

Study Level

Program overview

Main Subject

Degree

Study Level

Admission requirements

Exam Scores

Tuition fee and scholarships

Scholarships

In this guide you will find:

QS WUR Ranking By Subject

More programs from the university

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