Program overview

Main Subject

Marketing

Degree

BS

Study Level

Undergraduate

Study Mode

On Campus

Marketing allows you to flex both analytical and creative muscles. Major in marketing to gain the tools you need to research, analyze and develop advertising for targeted markets based on data. Every industry needs marketing, so there’s never a dull moment....
Read more

Marketing allows you to flex both analytical and creative muscles. Major in marketing to gain the tools you need to research, analyze and develop advertising for targeted markets based on data. Every industry needs marketing, so there’s never a dull moment. Whether you have a knack for data analysis or a passion for content creation — or both — a successful career in marketing is calling.

The Daniels School marketing program is designed to give students a broad understanding of the field, and the opportunity to dive deep into specific areas of interest. Challenging coursework and experiential learning projects provide our marketing students with the reliable toolkit they’ll need to thrive in the workforce. Some highlights of the marketing curriculum include:

Experiential Marketing

Apply market strategies to real-world marketing challenges
Work for clients including entrepreneurs working with Purdue’s Foundry and Discovery Park, Purdue Research Park startups, small and medium-size Indiana businesses, and nonprofit organizations
Projects are varied and may involve marketing plan development for a startup, market research, analysis of marketing data, digital marketing, search engine marketing, web design, and social entrepreneurship

Digital Marketing Strategy

Develop capabilities in designing, implementing, and evaluating digital marketing strategies
Cover online advertising, search engine optimization, participation in social media, online listening and monitoring, online display advertising, and web and social media analytics
Participate in an online marketing project with money supplied by the program to promote a chosen business organization via online or social media platform

Marketing Research

Learn to plan and execute market research studies that are used for crafting marketing strategies
Conduct studies and analyze them to obtain information about consumer behavior
Familiarize yourself with techniques in research design, data collection, and analysis of results from studies

We treat marketing as both an art and a science. Put both mindsets to work when you tackle real-world projects as part of a class and outside the classroom. Daniels School students join — and often lead — the Purdue Marketing Association. This undergraduate student organization open to all majors gives developing marketing professionals experience working on projects for real-world clients.

Read less

Program overview

Main Subject

Marketing

Degree

BS

Study Level

Undergraduate

Study Mode

On Campus

Marketing allows you to flex both analytical and creative muscles. Major in marketing to gain the tools you need to research, analyze and develop advertising for targeted markets based on data. Every industry needs marketing, so there’s never a dull moment....
Read more

Marketing allows you to flex both analytical and creative muscles. Major in marketing to gain the tools you need to research, analyze and develop advertising for targeted markets based on data. Every industry needs marketing, so there’s never a dull moment. Whether you have a knack for data analysis or a passion for content creation — or both — a successful career in marketing is calling.

The Daniels School marketing program is designed to give students a broad understanding of the field, and the opportunity to dive deep into specific areas of interest. Challenging coursework and experiential learning projects provide our marketing students with the reliable toolkit they’ll need to thrive in the workforce. Some highlights of the marketing curriculum include:

Experiential Marketing

Apply market strategies to real-world marketing challenges
Work for clients including entrepreneurs working with Purdue’s Foundry and Discovery Park, Purdue Research Park startups, small and medium-size Indiana businesses, and nonprofit organizations
Projects are varied and may involve marketing plan development for a startup, market research, analysis of marketing data, digital marketing, search engine marketing, web design, and social entrepreneurship

Digital Marketing Strategy

Develop capabilities in designing, implementing, and evaluating digital marketing strategies
Cover online advertising, search engine optimization, participation in social media, online listening and monitoring, online display advertising, and web and social media analytics
Participate in an online marketing project with money supplied by the program to promote a chosen business organization via online or social media platform

Marketing Research

Learn to plan and execute market research studies that are used for crafting marketing strategies
Conduct studies and analyze them to obtain information about consumer behavior
Familiarize yourself with techniques in research design, data collection, and analysis of results from studies

We treat marketing as both an art and a science. Put both mindsets to work when you tackle real-world projects as part of a class and outside the classroom. Daniels School students join — and often lead — the Purdue Marketing Association. This undergraduate student organization open to all majors gives developing marketing professionals experience working on projects for real-world clients.

Read less

Admission Requirements

TOEFL

88+

IELTS

6.5+

Program Duration

4 Years

Starting Month(s)

Aug

Tuition Fee and Scholarships

Domestic Students

Tuition Fee/year

-

Tuition Fee (Out of State)

30,230 USD

International Students

Tuition Fee/year

32,540 USD

Other Expenses

-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

Daniels School of Business, West Lafayette, United States

48 monthsProgram duration

32,540 USDTuition Fee/year

YesScholarships

MarketingMain Subject Area

Program overview

Main Subject

Degree

Study Level

Study Mode

Program overview

Main Subject

Degree

Study Level

Study Mode

Admission Requirements

Exam Scores

Important Dates

Tuition Fee and Scholarships

Tuition Fee

Domestic Students

International Students

Scholarships

In this guide you will find:

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