Master's in Marketing Analytics and Insights Postgraduate Program By Penn State - World Campus |Top Universities
Tuitionfee

31,380 USDTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

Online

The Master’s in Marketing Analytics and Insights empowers today’s marketer by helping them embrace technology and analytics tools to maximize their organization’s marketing investment. Instead of drowning in complex and disparate marketing data, you will learn to integrate, visualize, and leverage data to generate meaningful insights in the areas of digital marketing communications, customer experience and lifecycle, and brand management. You can apply this knowledge to: design and implement results-oriented digital marketing campaigns, maximize campaign effectiveness by determining ideal contact frequency and timing, demonstrate marketing ROI beyond intermediate marketing metrics, measure social media influence and its impact on your brand, calculate brand valuation and effectively communicate it to stakeholders, assess ecommerce trends and customer preferences, and determine customer lifetime value to improve customer selection and optimal marketing research allocation. This completely online program gives you the in-depth expertise needed to influence marketing strategy and decision-making in today’s data-driven environment, helping you to transform both your organization and your career.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

Online

The Master’s in Marketing Analytics and Insights empowers today’s marketer by helping them embrace technology and analytics tools to maximize their organization’s marketing investment. Instead of drowning in complex and disparate marketing data, you will learn to integrate, visualize, and leverage data to generate meaningful insights in the areas of digital marketing communications, customer experience and lifecycle, and brand management. You can apply this knowledge to: design and implement results-oriented digital marketing campaigns, maximize campaign effectiveness by determining ideal contact frequency and timing, demonstrate marketing ROI beyond intermediate marketing metrics, measure social media influence and its impact on your brand, calculate brand valuation and effectively communicate it to stakeholders, assess ecommerce trends and customer preferences, and determine customer lifetime value to improve customer selection and optimal marketing research allocation. This completely online program gives you the in-depth expertise needed to influence marketing strategy and decision-making in today’s data-driven environment, helping you to transform both your organization and your career.

Admission requirements

80+
6+
3+
For admission to the Graduate School, an applicant must hold either (1) a baccalaureate degree from a regionally accredited U.S. institution or (2) a tertiary (postsecondary) degree that is deemed comparable to a four-year bachelor's degree from a regionally accredited U.S. institution. This degree must be from an officially recognized degree-granting institution in the country in which it operates. Baccalaureate degree with a 3.0 minimum undergraduate GPA (or equivalent).
Jan
May

Tuition fee and scholarships

Domestic Students

31,380 USD
-

International Students

31,380 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

list

A list of available scholarships around the world

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A scholarship application checklist

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More programs from the university

Distinguish yourself with a respected and recognized bachelor's degree from Penn State World Campus. Choose from accredited B.A. and B.S. degrees online that complement your interests and career goals — from traditional liberal arts to technical specializations. Penn State World Campus offers more than 40 accredited undergraduate degrees, certificates, and minors. Whether you are ready to earn your bachelor's or associate's online, or are starting with a certificate program, earning your degree or certificate from Penn State can open up new opportunities. You can enhance your résumé, start a new career, complete your degree, or move forward in your current career. To learn more about the variety of online undergraduate programs offered at Penn State World Campus, please choose a program.

Penn State World Campus offers master's degrees online to help you advance your career. Earning a respected, accredited master's degree online from Penn State, a nationally-recognized institution, can benefit your career and professional advancement. Learn from world-class Penn State graduate faculty and study with other career-focused students from diverse backgrounds.

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