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In our advanced digital era, innovative strategies and implementation are needed for your marketing and communication strategies to cut through the fog and engage hyper-connected consumers.
The Master in Strategic Marketing and Communication will provide you with the tools, knowledge and experience to overcome the challenges of modern marketing and communication and lead your organization to success in a dynamic and complex business ecosystem. The program is a 360-degree exploration of the current marketing and communication landscape, challenging you to pursue the next best you as you gain the brand management, communication, marketing and reputation management know-how to create and lead campaigns with purpose, drive growth and make an impact on the sector.
This rigorous program kicks off with a common Core Period, in which you will study alongside other game-changing young professionals from our various marketing, communication and sales programs. Once you’ve laid the groundwork with these essential analytical, commercial, creative and digital skills, you’ll dive into specialized courses designed for the Master in Strategic Marketing & Communication. You can also complement your learning with optional certifications from digital leaders like AWS, Salesforce and Google, as well as from our very own IE University Sustainability Certificate, which features expertise from our top-ranked IE Business School. But it doesn’t end there; with our optional Global Immersion Week or Social Impact Week you can gain firsthand experience of the sector by visiting leading players in the field. Previous participants have visited London and Ghana, future intakes will head to Amsterdam and South Africa if they choose to participate.
You can take your pursuit of the next best you even further with an additional three-month Career Booster period on completion of the program. You have the choice to focus on Marketing and Tech, or on Marketing for Consumer Goods, Luxury and Fashion.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
In our advanced digital era, innovative strategies and implementation are needed for your marketing and communication strategies to cut through the fog and engage hyper-connected consumers.
The Master in Strategic Marketing and Communication will provide you with the tools, knowledge and experience to overcome the challenges of modern marketing and communication and lead your organization to success in a dynamic and complex business ecosystem. The program is a 360-degree exploration of the current marketing and communication landscape, challenging you to pursue the next best you as you gain the brand management, communication, marketing and reputation management know-how to create and lead campaigns with purpose, drive growth and make an impact on the sector.
This rigorous program kicks off with a common Core Period, in which you will study alongside other game-changing young professionals from our various marketing, communication and sales programs. Once you’ve laid the groundwork with these essential analytical, commercial, creative and digital skills, you’ll dive into specialized courses designed for the Master in Strategic Marketing & Communication. You can also complement your learning with optional certifications from digital leaders like AWS, Salesforce and Google, as well as from our very own IE University Sustainability Certificate, which features expertise from our top-ranked IE Business School. But it doesn’t end there; with our optional Global Immersion Week or Social Impact Week you can gain firsthand experience of the sector by visiting leading players in the field. Previous participants have visited London and Ghana, future intakes will head to Amsterdam and South Africa if they choose to participate.
You can take your pursuit of the next best you even further with an additional three-month Career Booster period on completion of the program. You have the choice to focus on Marketing and Tech, or on Marketing for Consumer Goods, Luxury and Fashion.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
IE Business School runs master's degree programs, executive master's degrees, executive education programs, PhD and DBA programs. Approximately 1,900 students from 90 countries undertake degree programs at IE each year. There are approximately 5,600 annual participants in the school's executive education programs.
The International MBA is our flagship 1-year full-time MBA program in Madrid. This transformational journey shapes professionals and entrepreneurs, turning them into leaders that generate impact and drive change around the world.
The Global Online MBA is a unique and challenging Blended program that gives you the tools to boost your career potential over the course of 17 months without sacrificing professional momentum.
The Executive MBA at IE Business School is a 15-month journey that brings together business leaders from diverse cultural and professional backgrounds and gives them exclusive access to invaluable insights across the business world.
Quick Facts:
Blended Methodology (Online + Madrid + 2 optional international weeks)
El Executive MBA es una experiencia única y transformadora. Durante 10 meses, el programa te brinda la formación y las herramientas necesarias para poder afrontar los retos del futuro empresarial con éxito y desarrollar tus habilidades de liderazgo.
El Executive MBA Blended es un programa oficial creado para potenciar tu transformación profesional. Un programa flexible adaptado a tus necesidades de crecimiento y coherente con el entorno globalizado e interconectado en el que vives.
Our Global Executive MBA provides you with a transformational learning experience, connecting you to a network of high-achieving global leaders. This 15-month blended program will challenge you, change you, and inspire you to reach new limits.
Quick Facts:
Blended Methodology (Madrid, Singapore, Los Angeles, Sao Paulo & Online)
Anchored in the values and strengths of both institutions, the IE Brown Executive MBA is a 15-month program designed for executives who seek to inspire those around them and disrupt the future of business.
Quick Facts:
Blended Methodology (Madrid, Cape Town, Providence and Online)
Anchored in the values and strengths of both institutions, the IE Brown Executive MBA is a 15-month program designed for executives who seek to inspire those around them and disrupt the future of business.
Quick Facts:
Blended Methodology (Madrid, Singapore, and Online)
Discover business and build your global network during a 1 year program with different customization opportunities including 6 different tracks and more than 50 free electives, to give you complete control over your career trajectory.
Our Master in Finance is a 10-month program developed by capital markets professionals that prepares students for the CFA level I exam and increases candidate's appeal for recruitment processes for leading financial institutions.
The Master in Advanced Finance program is a 14-month program developed by capital market professionals, for financiers, in line with the demand of the recruiting market. Intended for those who wish to take their career to the next level.
This 15-month program is aimed at executive professionals with a minimum of 5 years work experience in the world of finance or related field. Our Blended Methodology allows participants to obtain a Master degree while staying at work.
Es un programa a tiempo parcial de 11 meses de duración, orientado a profesionales con al menos 5 años de experiencia profesional que buscan profundizar en los campos del conocimiento más vanguardistas del sector financiero.
This combination offers you the opportunity to sharpen your business acumen and broaden your global perspective, while learning how to identify, collect, analyze, interpret and use data to create value and drive innovation.
Master In Strategic Marketing & Communication
Madrid, Madrid, Spain
10 monthsProgram duration
36,000 EURTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
In our advanced digital era, innovative strategies and implementation are needed for your marketing and communication strategies to cut through the fog and engage hyper-connected consumers.
The Master in Strategic Marketing and Communication will provide you with the tools, knowledge and experience to overcome the challenges of modern marketing and communication and lead your organization to success in a dynamic and complex business ecosystem. The program is a 360-degree exploration of the current marketing and communication landscape, challenging you to pursue the next best you as you gain the brand management, communication, marketing and reputation management know-how to create and lead campaigns with purpose, drive growth and make an impact on the sector.
This rigorous program kicks off with a common Core Period, in which you will study alongside other game-changing young professionals from our various marketing, communication and sales programs. Once you’ve laid the groundwork with these essential analytical, commercial, creative and digital skills, you’ll dive into specialized courses designed for the Master in Strategic Marketing & Communication. You can also complement your learning with optional certifications from digital leaders like AWS, Salesforce and Google, as well as from our very own IE University Sustainability Certificate, which features expertise from our top-ranked IE Business School. But it doesn’t end there; with our optional Global Immersion Week or Social Impact Week you can gain firsthand experience of the sector by visiting leading players in the field. Previous participants have visited London and Ghana, future intakes will head to Amsterdam and South Africa if they choose to participate.
You can take your pursuit of the next best you even further with an additional three-month Career Booster period on completion of the program. You have the choice to focus on Marketing and Tech, or on Marketing for Consumer Goods, Luxury and Fashion.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
In our advanced digital era, innovative strategies and implementation are needed for your marketing and communication strategies to cut through the fog and engage hyper-connected consumers.
The Master in Strategic Marketing and Communication will provide you with the tools, knowledge and experience to overcome the challenges of modern marketing and communication and lead your organization to success in a dynamic and complex business ecosystem. The program is a 360-degree exploration of the current marketing and communication landscape, challenging you to pursue the next best you as you gain the brand management, communication, marketing and reputation management know-how to create and lead campaigns with purpose, drive growth and make an impact on the sector.
This rigorous program kicks off with a common Core Period, in which you will study alongside other game-changing young professionals from our various marketing, communication and sales programs. Once you’ve laid the groundwork with these essential analytical, commercial, creative and digital skills, you’ll dive into specialized courses designed for the Master in Strategic Marketing & Communication. You can also complement your learning with optional certifications from digital leaders like AWS, Salesforce and Google, as well as from our very own IE University Sustainability Certificate, which features expertise from our top-ranked IE Business School. But it doesn’t end there; with our optional Global Immersion Week or Social Impact Week you can gain firsthand experience of the sector by visiting leading players in the field. Previous participants have visited London and Ghana, future intakes will head to Amsterdam and South Africa if they choose to participate.
You can take your pursuit of the next best you even further with an additional three-month Career Booster period on completion of the program. You have the choice to focus on Marketing and Tech, or on Marketing for Consumer Goods, Luxury and Fashion.
Admission requirements
Exam Scores
Important Dates
Application
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Master PG
MBA
IE Business School runs master's degree programs, executive master's degrees, executive education programs, PhD and DBA programs. Approximately 1,900 students from 90 countries undertake degree programs at IE each year. There are approximately 5,600 annual participants in the school's executive education programs.
International MBA
The International MBA is our flagship 1-year full-time MBA program in Madrid. This transformational journey shapes professionals and entrepreneurs, turning them into leaders that generate impact and drive change around the world.
Quick Facts:
Global Online MBA
The Global Online MBA is a unique and challenging Blended program that gives you the tools to boost your career potential over the course of 17 months without sacrificing professional momentum.
Quick Facts:
Executive MBA (in English)
The Executive MBA at IE Business School is a 15-month journey that brings together business leaders from diverse cultural and professional backgrounds and gives them exclusive access to invaluable insights across the business world.
Quick Facts:
Executive MBA Presencial (En Español)
El Executive MBA es una experiencia única y transformadora. Durante 10 meses, el programa te brinda la formación y las herramientas necesarias para poder afrontar los retos del futuro empresarial con éxito y desarrollar tus habilidades de liderazgo.
Quick Facts:
Executive MBA Blended (En Español)
El Executive MBA Blended es un programa oficial creado para potenciar tu transformación profesional. Un programa flexible adaptado a tus necesidades de crecimiento y coherente con el entorno globalizado e interconectado en el que vives.
Quick Facts:
Global Executive MBA
Our Global Executive MBA provides you with a transformational learning experience, connecting you to a network of high-achieving global leaders. This 15-month blended program will challenge you, change you, and inspire you to reach new limits.
Quick Facts:
IE Brown Executive MBA
Anchored in the values and strengths of both institutions, the IE Brown Executive MBA is a 15-month program designed for executives who seek to inspire those around them and disrupt the future of business.
Quick Facts:
IE-SMU MBA
Anchored in the values and strengths of both institutions, the IE Brown Executive MBA is a 15-month program designed for executives who seek to inspire those around them and disrupt the future of business.
Quick Facts:
Master in Management
Discover business and build your global network during a 1 year program with different customization opportunities including 6 different tracks and more than 50 free electives, to give you complete control over your career trajectory.
Quick Facts:
Master in Finance
Our Master in Finance is a 10-month program developed by capital markets professionals that prepares students for the CFA level I exam and increases candidate's appeal for recruitment processes for leading financial institutions.
Quick Facts:
Master in Advanced Finance
The Master in Advanced Finance program is a 14-month program developed by capital market professionals, for financiers, in line with the demand of the recruiting market. Intended for those who wish to take their career to the next level.
Quick Facts:
Global Master in Finance
This 15-month program is aimed at executive professionals with a minimum of 5 years work experience in the world of finance or related field. Our Blended Methodology allows participants to obtain a Master degree while staying at work.
Quick Facts:
Executive Master en Finanzas
Es un programa a tiempo parcial de 11 meses de duración, orientado a profesionales con al menos 5 años de experiencia profesional que buscan profundizar en los campos del conocimiento más vanguardistas del sector financiero.
Quick Facts:
International MBA + Master in Business Analytics and Big Data (Dual Degree)
This combination offers you the opportunity to sharpen your business acumen and broaden your global perspective, while learning how to identify, collect, analyze, interpret and use data to create value and drive innovation.
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Business and Management (2)
Executive Master In Strategic Marketing And Communication
Executive Master in Digital Transformation & Innovation Leadership
Master In Creative Direction, Content & Branding
Master In Strategic Marketing & Communication
Master In Sustainability & Business Transformation
Master in Customer Experience & Innovation
Master in Digital Business & Innovation
Master in Digital Marketing
Master in Finance
Master in Management
Master in Market Research and Consumer Behavior
Social Sciences and Management (2)
Master in Talent Development and Human Resources
Executive MBA (3)
Executive MBA
Global Executive MBA
IE Brown Executive MBA
Full-Time MBA (3)
International MBA
Online/Distance MBA (3)
Global Online MBA