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Master in Market Research and Consumer Behavior
Madrid, Madrid, Spain
10 monthsProgram duration
36,000 EURTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This program is a combination of business, marketing,...
Read more
The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This program is a combination of business, marketing, data analytics and consumer behavior, allowing you to gain unique customer insights into the quantitative and qualitative side of market research. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow.
This 10-month program takes you on an intensive learning journey to the next best you, preparing you to build the fundamentals, enhance your creative and digital skills, and ensure that you’re ready to step into the specialized world of market research and consumer behavior. You'll begin with a Core Period, studying alongside other marketing and CX professionals from similar programs. You’ll then be given the option to work toward additional certifications from digital leaders including Google, AWS and Salesforce, to secure the credentials that best fit your own aspirations and ambitions. Our world-renowned faculty have also designed IE University’s Sustainability Certificate, available as an option to further focus your program on your own future career path.
For real professional impact, there's no substitute for experience. And that's what our Global Immersion Week and Social Impact Week, designed to immerse you in the sector with experiential visits to leading sector players. Previous intakes have visited global hubs in London and Ghana, and our future intakes will visit Amsterdam or South Africa.
And even after your program, you can continue to focus on your future career plans with our optional, three-month Career Booster period. In this additional section, you can choose to enhance your skills and knowledge in Marketing and Tech or Marketing for Consumer Goods, Luxury and Fashion.
*The 2024-2025 intake starts on September 9th.
Read lessProgram overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This program is a combination of business, marketing,...
Read more
The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This program is a combination of business, marketing, data analytics and consumer behavior, allowing you to gain unique customer insights into the quantitative and qualitative side of market research. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow.
This 10-month program takes you on an intensive learning journey to the next best you, preparing you to build the fundamentals, enhance your creative and digital skills, and ensure that you’re ready to step into the specialized world of market research and consumer behavior. You'll begin with a Core Period, studying alongside other marketing and CX professionals from similar programs. You’ll then be given the option to work toward additional certifications from digital leaders including Google, AWS and Salesforce, to secure the credentials that best fit your own aspirations and ambitions. Our world-renowned faculty have also designed IE University’s Sustainability Certificate, available as an option to further focus your program on your own future career path.
For real professional impact, there's no substitute for experience. And that's what our Global Immersion Week and Social Impact Week, designed to immerse you in the sector with experiential visits to leading sector players. Previous intakes have visited global hubs in London and Ghana, and our future intakes will visit Amsterdam or South Africa.
And even after your program, you can continue to focus on your future career plans with our optional, three-month Career Booster period. In this additional section, you can choose to enhance your skills and knowledge in Marketing and Tech or Marketing for Consumer Goods, Luxury and Fashion.
*The 2024-2025 intake starts on September 9th.
Read lessAdmission Requirements
Tuition Fee
Domestic Students
International Students
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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