Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

In today’s digitalized world, hyper-connected customers expect personalized, seamless and reliable interactions with the brands and organizations they deal with. The Master in Digital Marketing is designed to teach you how digital tools and platforms work so...
Read more

In today’s digitalized world, hyper-connected customers expect personalized, seamless and reliable interactions with the brands and organizations they deal with. The Master in Digital Marketing is designed to teach you how digital tools and platforms work so that you can develop and improve effective marketing strategies as well as conceive and implement digital marketing campaigns. At the center of these tools and strategies is understanding how large platforms like Google, Facebook and Amazon function, but also having the foresight of social media trends and influencer marketing on up-and-coming platforms. Traditional marketing channels have long taken a back seat. It’s time to go digital.

The comprehensive, 10-month program is complemented by a common Core Period, providing all students of marketing, communication and sales programs with the fundamental knowledge to succeed in their studies. These sessions center on creativity, analytics, sales, business, strategy and digital marketing skills, before you continue your learning journey into your chosen specialization. Specializations in Strategic Marketing, Creative Direction, Content & Branding, Market Research & Consumer Behavior, Digital Marketing or Customer Experience & Innovation will help you align your particular passions with your career ambitions.

You can take your specialist learning even further too, with optional additional certifications including Salesforce, AWS, Google, or even IE University’s Sustainability Certificate, specially designed with the valuable experience and knowledge of IE Business School. And your learning won’t be limited to the classroom; far from it. Immersive, international experiences help sharpen your focus on your career purpose, as you gain valuable firsthand insight into the realities of the global digital market in the Global Immersion Week or the Social Impact Week. Some of these experiences have taken place in major locations such as London and Ghana, with new destinations featuring the optional trip to Amsterdam and South Africa.

At the end of the 10-month program, you’ll have the option to take your studies further still—and sharpen your industry-specific focus—with an additional, three-month Career Booster period. The Career Booster period is designed to prepare you for success in whichever sector most matters to you, with a choice of Marketing and Tech, or Marketing for Consumer Goods, Luxury and Fashion.

*The 2024-2025 intake starts on September 9th.

Read less

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

In today’s digitalized world, hyper-connected customers expect personalized, seamless and reliable interactions with the brands and organizations they deal with. The Master in Digital Marketing is designed to teach you how digital tools and platforms work so...
Read more

In today’s digitalized world, hyper-connected customers expect personalized, seamless and reliable interactions with the brands and organizations they deal with. The Master in Digital Marketing is designed to teach you how digital tools and platforms work so that you can develop and improve effective marketing strategies as well as conceive and implement digital marketing campaigns. At the center of these tools and strategies is understanding how large platforms like Google, Facebook and Amazon function, but also having the foresight of social media trends and influencer marketing on up-and-coming platforms. Traditional marketing channels have long taken a back seat. It’s time to go digital.

The comprehensive, 10-month program is complemented by a common Core Period, providing all students of marketing, communication and sales programs with the fundamental knowledge to succeed in their studies. These sessions center on creativity, analytics, sales, business, strategy and digital marketing skills, before you continue your learning journey into your chosen specialization. Specializations in Strategic Marketing, Creative Direction, Content & Branding, Market Research & Consumer Behavior, Digital Marketing or Customer Experience & Innovation will help you align your particular passions with your career ambitions.

You can take your specialist learning even further too, with optional additional certifications including Salesforce, AWS, Google, or even IE University’s Sustainability Certificate, specially designed with the valuable experience and knowledge of IE Business School. And your learning won’t be limited to the classroom; far from it. Immersive, international experiences help sharpen your focus on your career purpose, as you gain valuable firsthand insight into the realities of the global digital market in the Global Immersion Week or the Social Impact Week. Some of these experiences have taken place in major locations such as London and Ghana, with new destinations featuring the optional trip to Amsterdam and South Africa.

At the end of the 10-month program, you’ll have the option to take your studies further still—and sharpen your industry-specific focus—with an additional, three-month Career Booster period. The Career Booster period is designed to prepare you for success in whichever sector most matters to you, with a choice of Marketing and Tech, or Marketing for Consumer Goods, Luxury and Fashion.

*The 2024-2025 intake starts on September 9th.

Read less

Admission Requirements

TOEFL

100+

IELTS

7+

Program Duration

10 Months

Starting Month(s)

Sep

Candidates are required to submit references or letter(s) of recommendation for acceptance

Candidates are required to submit an essay(s) for acceptance

Tuition Fee and Scholarships

Domestic Students

Tuition Fee/year

36,000 EUR

Tuition Fee (Out of State)

-

International Students

Tuition Fee/year

36,000 EUR

Other Expenses

-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

Madrid Campus, Madrid, Spain

10 monthsProgram duration

36,000 EURTuition Fee/year

YesScholarships

MarketingMain Subject Area

Program overview

Main Subject

Degree

Study Level

Study Mode

Program overview

Main Subject

Degree

Study Level

Study Mode

Admission Requirements

Exam Scores

Important Dates

Application

Tuition Fee and Scholarships

Tuition Fee

Domestic Students

International Students

Scholarships

In this guide you will find:

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