Master of Marketing (OpenUnis)

Curtin Perth, Perth, Australia

Official Website

Shortlist

12 monthsProgram duration

10 Nov, 2024Application Deadline

YesScholarships

MarketingMain Subject Area

Shortlist

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

Online

Designed for applicants wanting to gain advanced knowledge in marketing and increase their strategic decision-making skills. The course builds on existing skills, improving participants' ability to manage the risk and uncertainty associated with all marketing...
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Apply specialised knowledge theories, models and concepts relevant to digital marketing and be proficient in their application.
Critically analyse the digital marketing environment and think creatively to generate strategic solution; apply logical; rational and reflective processes in high level decision making that is ethical, responsible and sustainable.
Analyse and synthesise complex information, problems and concepts by applying established marketing theories and principles and demonstrating technical skills in digital marketing practice.
Develop effective oral and written skills to communicate complex digital marketing information to a variety of audiences; and apply research methodologies to generate insight for reports and digital content.
Develop an understanding of digital marketing strategies, dynamics and platforms and apply this knowledge to construct digital campaign strategies for delivering and refining content across a broad spectrum of digital contexts and environments.
Employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in local and international contexts.
Evaluate digital marketing principles and techniques in adapting to global market in a constantly changing networked economy.
Recognise the nature of cultural trends and diversity in various societies and apply decision making skills that incorporate ethical and social and global perspectives in order to adapt or to develop culturally sensitive efforts in marketing.
Apply professional proficiency in the utilisation of information and technology in marketing contexts as well as developing effective independent or collaborative work skills to ethically apply specialised knowledge and expert judgement to marketing tasks.

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Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

Online

Apply specialised knowledge theories, models and concepts relevant to digital marketing and be proficient in their application.
Critically analyse the digital marketing environment and think creatively to generate strategic solution; apply logical; rational and reflective processes in high level decision making that is ethical, responsible and sustainable.
Analyse and synthesise complex information, problems and concepts by applying established marketing theories and principles and demonstrating technical skills in digital marketing practice.
Develop effective oral and written skills to communicate complex digital marketing information to a variety of audiences; and apply research methodologies to generate insight for reports and digital content.
Develop an understanding of digital marketing strategies, dynamics and platforms and apply this knowledge to construct digital campaign strategies for delivering and refining content across a broad spectrum of digital contexts and environments.
Employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in local and international contexts.
Evaluate digital marketing principles and techniques in adapting to global market in a constantly changing networked economy.
Recognise the nature of cultural trends and diversity in various societies and apply decision making skills that incorporate ethical and social and global perspectives in order to adapt or to develop culturally sensitive efforts in marketing.
Apply professional proficiency in the utilisation of information and technology in marketing contexts as well as developing effective independent or collaborative work skills to ethically apply specialised knowledge and expert judgement to marketing tasks.

Read less

Admission Requirements

Application Deadline

10 Nov 2024

Program Duration

1 Year

Starting Month(s)

Mar

Starting Month(s)

May

Tuition Fee and Scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

Curtin Perth, Perth, Australia

12 monthsProgram duration

10 Nov, 2024Application Deadline

YesScholarships

MarketingMain Subject Area

Program overview

Main Subject

Degree

Study Level

Study Mode

Program overview

Main Subject

Degree

Study Level

Study Mode

Admission Requirements

Important Dates

Tuition Fee and Scholarships

Scholarships

In this guide you will find:

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