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Through a deep understanding of consumers’ mindsets and multiple branding perspectives you will be able to effectively build, manage and strategically position brands and plan marketing efforts. You will learn to increase and measure the value of brands and link the strategic branding decisions to the company’s market- and financial performance.
Understanding the consumer
Through an understanding of social, psychological and neurological theories, you will learn how consumers’ think and how their subconscious mindset and emotions affect their decisions in everyday life. Gaining deep insights into the underlying drivers of consumers’ preferences and decisions you will be able to translate your insight into communication and marketing efforts which better engage and interact with the desired audience for a product, service or company.
Perspectives in strategic brand management
By combining consumer insights with knowledge of multiple theoretical perspectives on branding, you will be able to choose the strategic approach to management of a brand which most effectively, meaningfully and uniquely will position it in the increasingly complex and competitive marketplace. Through hands-on experience with real branding cases as well as simulation games allowing you to see the long term impact of your strategic decisions on a virtual company, you will understand when, why, and how practitioners use these different branding perspectives to achieve increased brand performance. Through this knowledge you will learn how to build, maintain and manage brands in relation to multiple stakeholders, thus generating increased brand equity and hereby contributing to both the company’s market- and financial performance.
Link to financial performance
You will learn to align marketing metrics and financial performance and understand the chain of effects of marketing investments leading to financial performance. You will also work with tools and frameworks essential for modern marketers to monitor and manage value – founded in the strategic imperatives of brand management practices. This will allow you to capture and determine marketing accounting and brand performance and understand how to link marketing activities to the company’s bottom-line.
Program overview
Main Subject
Economics and Econometrics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Through a deep understanding of consumers’ mindsets and multiple branding perspectives you will be able to effectively build, manage and strategically position brands and plan marketing efforts. You will learn to increase and measure the value of brands and link the strategic branding decisions to the company’s market- and financial performance.
Understanding the consumer
Through an understanding of social, psychological and neurological theories, you will learn how consumers’ think and how their subconscious mindset and emotions affect their decisions in everyday life. Gaining deep insights into the underlying drivers of consumers’ preferences and decisions you will be able to translate your insight into communication and marketing efforts which better engage and interact with the desired audience for a product, service or company.
Perspectives in strategic brand management
By combining consumer insights with knowledge of multiple theoretical perspectives on branding, you will be able to choose the strategic approach to management of a brand which most effectively, meaningfully and uniquely will position it in the increasingly complex and competitive marketplace. Through hands-on experience with real branding cases as well as simulation games allowing you to see the long term impact of your strategic decisions on a virtual company, you will understand when, why, and how practitioners use these different branding perspectives to achieve increased brand performance. Through this knowledge you will learn how to build, maintain and manage brands in relation to multiple stakeholders, thus generating increased brand equity and hereby contributing to both the company’s market- and financial performance.
Link to financial performance
You will learn to align marketing metrics and financial performance and understand the chain of effects of marketing investments leading to financial performance. You will also work with tools and frameworks essential for modern marketers to monitor and manage value – founded in the strategic imperatives of brand management practices. This will allow you to capture and determine marketing accounting and brand performance and understand how to link marketing activities to the company’s bottom-line.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
MSc in Economics and Business Administration - Brand and Communications Management
Raavarebygningen, Frederiksberg, DK, Frederiksberg, Denmark
# =93QS Subject Rankings
30,400 EURTuition Fee/year
YesScholarships
Economics and EconometricsMain Subject Area
Program overview
Main Subject
Economics and Econometrics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Through a deep understanding of consumers’ mindsets and multiple branding perspectives you will be able to effectively build, manage and strategically position brands and plan marketing efforts. You will learn to increase and measure the value of brands and link the strategic branding decisions to the company’s market- and financial performance.
Understanding the consumer
Through an understanding of social, psychological and neurological theories, you will learn how consumers’ think and how their subconscious mindset and emotions affect their decisions in everyday life. Gaining deep insights into the underlying drivers of consumers’ preferences and decisions you will be able to translate your insight into communication and marketing efforts which better engage and interact with the desired audience for a product, service or company.
Perspectives in strategic brand management
By combining consumer insights with knowledge of multiple theoretical perspectives on branding, you will be able to choose the strategic approach to management of a brand which most effectively, meaningfully and uniquely will position it in the increasingly complex and competitive marketplace. Through hands-on experience with real branding cases as well as simulation games allowing you to see the long term impact of your strategic decisions on a virtual company, you will understand when, why, and how practitioners use these different branding perspectives to achieve increased brand performance. Through this knowledge you will learn how to build, maintain and manage brands in relation to multiple stakeholders, thus generating increased brand equity and hereby contributing to both the company’s market- and financial performance.
Link to financial performance
You will learn to align marketing metrics and financial performance and understand the chain of effects of marketing investments leading to financial performance. You will also work with tools and frameworks essential for modern marketers to monitor and manage value – founded in the strategic imperatives of brand management practices. This will allow you to capture and determine marketing accounting and brand performance and understand how to link marketing activities to the company’s bottom-line.
Program overview
Main Subject
Economics and Econometrics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Through a deep understanding of consumers’ mindsets and multiple branding perspectives you will be able to effectively build, manage and strategically position brands and plan marketing efforts. You will learn to increase and measure the value of brands and link the strategic branding decisions to the company’s market- and financial performance.
Understanding the consumer
Through an understanding of social, psychological and neurological theories, you will learn how consumers’ think and how their subconscious mindset and emotions affect their decisions in everyday life. Gaining deep insights into the underlying drivers of consumers’ preferences and decisions you will be able to translate your insight into communication and marketing efforts which better engage and interact with the desired audience for a product, service or company.
Perspectives in strategic brand management
By combining consumer insights with knowledge of multiple theoretical perspectives on branding, you will be able to choose the strategic approach to management of a brand which most effectively, meaningfully and uniquely will position it in the increasingly complex and competitive marketplace. Through hands-on experience with real branding cases as well as simulation games allowing you to see the long term impact of your strategic decisions on a virtual company, you will understand when, why, and how practitioners use these different branding perspectives to achieve increased brand performance. Through this knowledge you will learn how to build, maintain and manage brands in relation to multiple stakeholders, thus generating increased brand equity and hereby contributing to both the company’s market- and financial performance.
Link to financial performance
You will learn to align marketing metrics and financial performance and understand the chain of effects of marketing investments leading to financial performance. You will also work with tools and frameworks essential for modern marketers to monitor and manage value – founded in the strategic imperatives of brand management practices. This will allow you to capture and determine marketing accounting and brand performance and understand how to link marketing activities to the company’s bottom-line.
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
Undergraduate courses offered
BSc in Business Administration and Service Management
BSc in International Business
BSc in International Shipping and Trade
BA in Information Management
Business and Management (1)
BSc in Business Administration and Digital Management
BSc in Business Administration and Service Management
BSc in Business Administration and Sociology
BSc in Business, Asian Language and Culture - International Business in Asia
BSc in Business, Language and Culture
BSc in International Business
BSc in International Business and Politics
BSc in International Shipping and Trade
Business and Management (2)
MSc in Business Administration and Bioentrepreneurship
MSc in Business Administration and Data Science
MSc in Business Administration and E-business
MSc in Business Administration and Information Systems
MSc in Business Administration and Innovation in Health Care
MSc in Business Administration and Philosophy
MSc in Business, Language and Culture - Business and Development Studies
MSc in Business, Language and Culture - Diversity and Change Management
MSc in International Business and Politics
MSc in Social Science - Management of Creative Business Processes
MSc in Social Science - Organizational Innovation and Entrepreneurship
MSc in Social Science - Public Management and Social Development
MSc in Social Science - Strategic Design and Entrepreneurship
Master in Sustainable Tourism and Hospitality Management
Social Sciences and Management (2)
MSc in Advanced Economics and Finance
MSc in Economics and Business Administration - Accounting, Strategy and Control
MSc in Economics and Business Administration - Applied Economics and Finance
MSc in Economics and Business Administration - Brand and Communications Management
MSc in Economics and Business Administration - Finance and Investments
MSc in Economics and Business Administration - Finance and Strategic Management
MSc in Economics and Business Administration - International Business
MSc in Economics and Business Administration - International Marketing and Management
MSc in Economics and Business Administration - Management of Innovation and Business Development
MSc in Economics and Business Administration - People and Business Development
MSc in Economics and Business Administration - Sales Management
MSc in Economics and Business Administration - Strategy, Organisation and Leadership
MSc in Economics and Business Administration - Supply Chain Management
Executive MBA (2)
Executive MBA
Executive MBA in Shipping & Logistics
Full-Time MBA (2)
The Copenhagen Full-time MBA