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Through a deep understanding of consumers’ mindsets and multiple branding perspectives you will be able to effectively build, manage and strategically position brands and plan marketing efforts. You will learn to increase and measure the value of brands and... Read more
Through a deep understanding of consumers’ mindsets and multiple branding perspectives you will be able to effectively build, manage and strategically position brands and plan marketing efforts. You will learn to increase and measure the value of brands and link the strategic branding decisions to the company’s market- and financial performance.
Understanding the consumer
Through an understanding of social, psychological and neurological theories, you will learn how consumers’ think and how their subconscious mindset and emotions affect their decisions in everyday life. Gaining deep insights into the underlying drivers of consumers’ preferences and decisions you will be able to translate your insight into communication and marketing efforts which better engage and interact with the desired audience for a product, service or company.
Perspectives in strategic brand management
By combining consumer insights with knowledge of multiple theoretical perspectives on branding, you will be able to choose the strategic approach to management of a brand which most effectively, meaningfully and uniquely will position it in the increasingly complex and competitive marketplace. Through hands-on experience with real branding cases as well as simulation games allowing you to see the long term impact of your strategic decisions on a virtual company, you will understand when, why, and how practitioners use these different branding perspectives to achieve increased brand performance. Through this knowledge you will learn how to build, maintain and manage brands in relation to multiple stakeholders, thus generating increased brand equity and hereby contributing to both the company’s market- and financial performance.
Link to financial performance
You will learn to align marketing metrics and financial performance and understand the chain of effects of marketing investments leading to financial performance. You will also work with tools and frameworks essential for modern marketers to monitor and manage value – founded in the strategic imperatives of brand management practices. This will allow you to capture and determine marketing accounting and brand performance and understand how to link marketing activities to the company’s bottom-line.
Through a deep understanding of consumers’ mindsets and multiple branding perspectives you will be able to effectively build, manage and strategically position brands and plan marketing efforts. You will learn to increase and measure the value of brands and... Read more
Through a deep understanding of consumers’ mindsets and multiple branding perspectives you will be able to effectively build, manage and strategically position brands and plan marketing efforts. You will learn to increase and measure the value of brands and link the strategic branding decisions to the company’s market- and financial performance.
Understanding the consumer
Through an understanding of social, psychological and neurological theories, you will learn how consumers’ think and how their subconscious mindset and emotions affect their decisions in everyday life. Gaining deep insights into the underlying drivers of consumers’ preferences and decisions you will be able to translate your insight into communication and marketing efforts which better engage and interact with the desired audience for a product, service or company.
Perspectives in strategic brand management
By combining consumer insights with knowledge of multiple theoretical perspectives on branding, you will be able to choose the strategic approach to management of a brand which most effectively, meaningfully and uniquely will position it in the increasingly complex and competitive marketplace. Through hands-on experience with real branding cases as well as simulation games allowing you to see the long term impact of your strategic decisions on a virtual company, you will understand when, why, and how practitioners use these different branding perspectives to achieve increased brand performance. Through this knowledge you will learn how to build, maintain and manage brands in relation to multiple stakeholders, thus generating increased brand equity and hereby contributing to both the company’s market- and financial performance.
Link to financial performance
You will learn to align marketing metrics and financial performance and understand the chain of effects of marketing investments leading to financial performance. You will also work with tools and frameworks essential for modern marketers to monitor and manage value – founded in the strategic imperatives of brand management practices. This will allow you to capture and determine marketing accounting and brand performance and understand how to link marketing activities to the company’s bottom-line.
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc in Economics and Business Administration - Brand and Communications Management
Raavarebygningen, Frederiksberg, DK, Frederiksberg, Denmark
# =83QS Subject Rankings
30,400 EURTuition Fee/year
Economics and EconometricsMain Subject Area
Program overview
Main Subject
Economics and Econometrics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Through a deep understanding of consumers’ mindsets and multiple branding perspectives you will be able to effectively build, manage and strategically position brands and plan marketing efforts. You will learn to increase and measure the value of brands and...
Read more
Through a deep understanding of consumers’ mindsets and multiple branding perspectives you will be able to effectively build, manage and strategically position brands and plan marketing efforts. You will learn to increase and measure the value of brands and link the strategic branding decisions to the company’s market- and financial performance.
Understanding the consumer
Through an understanding of social, psychological and neurological theories, you will learn how consumers’ think and how their subconscious mindset and emotions affect their decisions in everyday life. Gaining deep insights into the underlying drivers of consumers’ preferences and decisions you will be able to translate your insight into communication and marketing efforts which better engage and interact with the desired audience for a product, service or company.
Perspectives in strategic brand management
By combining consumer insights with knowledge of multiple theoretical perspectives on branding, you will be able to choose the strategic approach to management of a brand which most effectively, meaningfully and uniquely will position it in the increasingly complex and competitive marketplace. Through hands-on experience with real branding cases as well as simulation games allowing you to see the long term impact of your strategic decisions on a virtual company, you will understand when, why, and how practitioners use these different branding perspectives to achieve increased brand performance. Through this knowledge you will learn how to build, maintain and manage brands in relation to multiple stakeholders, thus generating increased brand equity and hereby contributing to both the company’s market- and financial performance.
Link to financial performance
You will learn to align marketing metrics and financial performance and understand the chain of effects of marketing investments leading to financial performance. You will also work with tools and frameworks essential for modern marketers to monitor and manage value – founded in the strategic imperatives of brand management practices. This will allow you to capture and determine marketing accounting and brand performance and understand how to link marketing activities to the company’s bottom-line.
Read lessProgram overview
Main Subject
Economics and Econometrics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Through a deep understanding of consumers’ mindsets and multiple branding perspectives you will be able to effectively build, manage and strategically position brands and plan marketing efforts. You will learn to increase and measure the value of brands and...
Read more
Through a deep understanding of consumers’ mindsets and multiple branding perspectives you will be able to effectively build, manage and strategically position brands and plan marketing efforts. You will learn to increase and measure the value of brands and link the strategic branding decisions to the company’s market- and financial performance.
Understanding the consumer
Through an understanding of social, psychological and neurological theories, you will learn how consumers’ think and how their subconscious mindset and emotions affect their decisions in everyday life. Gaining deep insights into the underlying drivers of consumers’ preferences and decisions you will be able to translate your insight into communication and marketing efforts which better engage and interact with the desired audience for a product, service or company.
Perspectives in strategic brand management
By combining consumer insights with knowledge of multiple theoretical perspectives on branding, you will be able to choose the strategic approach to management of a brand which most effectively, meaningfully and uniquely will position it in the increasingly complex and competitive marketplace. Through hands-on experience with real branding cases as well as simulation games allowing you to see the long term impact of your strategic decisions on a virtual company, you will understand when, why, and how practitioners use these different branding perspectives to achieve increased brand performance. Through this knowledge you will learn how to build, maintain and manage brands in relation to multiple stakeholders, thus generating increased brand equity and hereby contributing to both the company’s market- and financial performance.
Link to financial performance
You will learn to align marketing metrics and financial performance and understand the chain of effects of marketing investments leading to financial performance. You will also work with tools and frameworks essential for modern marketers to monitor and manage value – founded in the strategic imperatives of brand management practices. This will allow you to capture and determine marketing accounting and brand performance and understand how to link marketing activities to the company’s bottom-line.
Read lessAdmission Requirements
Tuition fees
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
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