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Marketing
254 Phyathai Road, Patumwan, Bangkok, TH, Bangkok, Thailand
24 monthsProgram duration
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
PhD
Study Level
PHD
Study Mode
On Campus
The Doctor of Philosophy Program (Ph.D.) is a fulltime program with four-years of study coursework and dissertation offered by Chulalongkorn University’s Business School or Chulalongkorn Business School (CBS). Through conducive learning environment,...
Read more
The Doctor of Philosophy Program (Ph.D.) is a fulltime program with four-years of study coursework and dissertation offered by Chulalongkorn University’s Business School or Chulalongkorn Business School (CBS). Through conducive learning environment, students will experience, explore and develop insightful research ideas in the fields of Finance, Management, Marketing and IT in Business. Students will learn to acquire theoretical and methodological skills necessary for frontier advances, both scholarly and professionally.
For Marketing disciplines, selected marketing research topics are chosen for students to tackle so that they learn to cope with the ever-changing and fast-paced market environment. These topics include the most up-to-date marketing theories and modelling, marketing innovation, consumer behavior analysis, digital marketing, marketing profitability and branding theories.
Read lessProgram overview
Main Subject
Marketing
Degree
PhD
Study Level
PHD
Study Mode
On Campus
The Doctor of Philosophy Program (Ph.D.) is a fulltime program with four-years of study coursework and dissertation offered by Chulalongkorn University’s Business School or Chulalongkorn Business School (CBS). Through conducive learning environment,...
Read more
The Doctor of Philosophy Program (Ph.D.) is a fulltime program with four-years of study coursework and dissertation offered by Chulalongkorn University’s Business School or Chulalongkorn Business School (CBS). Through conducive learning environment, students will experience, explore and develop insightful research ideas in the fields of Finance, Management, Marketing and IT in Business. Students will learn to acquire theoretical and methodological skills necessary for frontier advances, both scholarly and professionally.
For Marketing disciplines, selected marketing research topics are chosen for students to tackle so that they learn to cope with the ever-changing and fast-paced market environment. These topics include the most up-to-date marketing theories and modelling, marketing innovation, consumer behavior analysis, digital marketing, marketing profitability and branding theories.
Read lessAdmission Requirements
Tuition Fee
Scholarships
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