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This course offers a detailed knowledge and understanding of
one of the most exciting and creative areas of business. By the end of the
studies, students will have gained advanced skills which will enable students
to fulfil a variety of marketing roles across a wide range of organisations.
Students will discover how strategic marketing management is essential for
firms to gain a competitive advantage over their competition and in sustaining
businesses success. Students will also study the core concepts of marketing,
learning about fundamental principles as well as modern practices, trends and
challenges. Students will be taught key market research and analysis tools and
techniques.
Program overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
This course offers a detailed knowledge and understanding of
one of the most exciting and creative areas of business. By the end of the
studies, students will have gained advanced skills which will enable students
to fulfil a variety of marketing roles across a wide range of organisations.
Students will discover how strategic marketing management is essential for
firms to gain a competitive advantage over their competition and in sustaining
businesses success. Students will also study the core concepts of marketing,
learning about fundamental principles as well as modern practices, trends and
challenges. Students will be taught key market research and analysis tools and
techniques.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Aston University offers the perfect combination ofaward-winning teaching, world-class facilities and a fantastic studentexperience.
Situated in the heart of Birmingham, Aston’s campus is aglobal village within one of the friendliest, most diverse and multiculturalcommunities in the UK.
In 2017 the Teaching Excellence Framework (TEF),considered to be a game changer for UK universities due to its unprecedentedemphasis on teaching quality and student satisfaction, gave Aston University aGold award – the highest possible accolade. The TEF found that students fromall backgrounds achieve ‘consistently outstanding outcomes’ at Aston, with veryhigh proportions of students going into highly skilled employment or furtherstudy.
Aston was also one of a small group of UKuniversities to be awarded a five star rating by QS (2018), the world’s largestinternational higher education network. These stars were awarded in the areasof teaching, employability, innovation, facilities, inclusiveness andinternationalisation.
Aston University offers the perfect combination ofaward-winning teaching, world-class facilities and a fantastic studentexperience.
Situated in the heart of Birmingham, Aston’s campus is aglobal village within one of the friendliest, most diverse and multiculturalcommunities in the UK.
In 2017 the Teaching Excellence Framework (TEF),considered to be a game changer for UK universities due to its unprecedentedemphasis on teaching quality and student satisfaction, gave Aston University aGold award – the highest possible accolade. The TEF found that students fromall backgrounds achieve ‘consistently outstanding outcomes’ at Aston, with veryhigh proportions of students going into highly skilled employment or furtherstudy.
Aston was also one of a small group of UKuniversities to be awarded a five star rating by QS (2018), the world’s largestinternational higher education network. These stars were awarded in the areasof teaching, employability, innovation, facilities, inclusiveness andinternationalisation.
Strategic Marketing Management MSc
Aston University, Birmingham, United Kingdom
# 66QS Subject Rankings
12 monthsProgram duration
19,850 GBPTuition Fee/year
Business and Management StudiesMain Subject Area
Program overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Program overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
PHD
Aston University offers the perfect combination ofaward-winning teaching, world-class facilities and a fantastic studentexperience.
Situated in the heart of Birmingham, Aston’s campus is aglobal village within one of the friendliest, most diverse and multiculturalcommunities in the UK.
In 2017 the Teaching Excellence Framework (TEF),considered to be a game changer for UK universities due to its unprecedentedemphasis on teaching quality and student satisfaction, gave Aston University aGold award – the highest possible accolade. The TEF found that students fromall backgrounds achieve ‘consistently outstanding outcomes’ at Aston, with veryhigh proportions of students going into highly skilled employment or furtherstudy.
Aston was also one of a small group of UKuniversities to be awarded a five star rating by QS (2018), the world’s largestinternational higher education network. These stars were awarded in the areasof teaching, employability, innovation, facilities, inclusiveness andinternationalisation.Arts and Humanities (6)
Chinese BSc (Hons) (Joint Honours)
English Language BSc (Hons)
English Language BSc (Hons)
English Language and Literature BSc (Hons)
English Language and Modern Languages BSc (Hons)
English Language and Sociology BSc (Hons)
English Language and Sociology BSc (Hons)
English Literature and International Relations BSc (Hons)
English Literature and Modern Languages BSc (Hons)
English Literature and Politics BSc (Hons)
English Literature and Sociology BSc (Hons)
French and German BSc (Hons)
French and Spanish BSc (Hons)
German and Spanish BSc (Hons)
History Combinations BSc (Hons)
Teaching English to Speakers of Other Languages (TESOL) Combinations BSc (Hons)
Business and Management (6)
Accounting and Finance BSc (Hons)
Accounting and Finance BSc (Hons)
Business Analytics BSc (Hons)
Business Analytics BSc (Hons)
Business Computing and IT BSc (Hons)
Business Computing and IT BSc (Hons)
Business Enterprise Development BSc (Hons)
Business Management and English Language BSc (Hons)
Business and International Relations BSc (Hons)
Business and Management BSc (Hons)
Business and Management BSc (Hons)
Business and Mathematics BSc (Hons)
Business and Politics BSc (Hons)
Business and Sociology BSc (Hons)
Business and Supply Chain Management BSc (Hons)
Business, Management and Public Policy BSc (Hons)
Finance BSc (Hons)
Finance BSc (Hons)
International Business and Economics BSc (Hons)
International Business and Economics BSc (Hons)
International Business and Management BSc (Hons)
International Business and Management BSc (Hons)
International Business and Modern Languages BSc (Hons) (French/German/Spanish/Mandarin-Chinese)
International Business and Modern Languages BSc (Hons) (French/German/Spanish/Mandarin-Chinese)
Marketing BSc (Hons)
Marketing BSc (Hons)
Engineering and Technology (6)
Biomedical Engineering BEng
Biomedical Engineering MEng
Chemical Engineering BEng (Hons)
Chemical Engineering BEng (Hons)
Chemical Engineering MEng (Hons)
Chemical Engineering MEng (Hons)
Civil Engineering BEng
Computer Science BSc (Hons)
Computer Science BSc (Hons)
Computer Science with Business BSc (Hons)
Computer Science with Multimedia BSc (Hons)
Construction Project Management BSc (Hons)
Construction Project Management BSc (Hons)
Cybersecurity BSc (Hons)
Design Engineering BEng (Hons)
Design Engineering BEng (Hons)
Design, Enterprise and Innovation MSci
Design, Enterprise and Innovation MSci
Electrical and Electronic Engineering BEng (Hons)
Electrical and Electronic Engineering BEng (Hons)
Electrical and Electronic Engineering MEng (Hons)
Electronic Engineering and Computer Science BEng (Hons)
Electronic Engineering and Computer Science BEng (Hons)
Electronic Engineering and Computer Science MEng (Hons)
Mechanical Engineering BEng (Hons)
Mechanical Engineering BEng (Hons)
Mechanical Engineering MEng (Hons)
Mechanical Engineering MEng (Hons)
Product Design and Technology BSc (Hons)
Product Design and Technology BSc (Hons)
Products Design and Management BSc (Hons)
Products Design and Management BSc (Hons)
Professional Engineering (Power Systems) BEng
Professional Engineering (Power Systems) BEng
Professional Engineering BEng
Quantity Surveying BSc
Transport Management BSc (Hons)
Life Sciences and Medicine (6)
Biochemistry BSc (Hons)
Biological Sciences BSc (Hons)
Biological Sciences BSc (Hons)
Biomedical Science BSc (Hons)
Biomedical Science BSc (Hons)
Healthcare Science (Audiology) BSc (Hons)
Healthcare Science (Audiology) BSc (Hons) -Direct entry to Final Year
Medical Bioscience BSc (Singapore)
Medicine MBChB
Neuroscience BSc (Hons)
Optometry BSc (Hons)
Optometry Moptom (Hons)
Optometry and Clinical Practice BSc (Singapore)
Pharmacy MPHarm (Hons)
Psychology BSc (Hons)
Psychology BSc (Hons)
Psychology and Business BSc (Hons)
Psychology and Marketing BSc (Hons)
Psychology and Sociology BSc (Hons)
Natural Sciences (6)
Applied Chemistry BSc (Hons)
Applied Chemistry BSc (Hons)
Chemistry BSc (Hons)
Chemistry BSc (Hons)
Mathematics BSc (Hons)
Mathematics BSc (Hons)
Mathematics with Economics BSc (Hons)
Social Sciences and Management (6)
Economics BSc (Hons)
Economics BSc (Hons)
Economics and Management BSc (Hons)
Economics and Management BSc (Hons)
Human Resources and Business Management BSc (Hons)
Human Resources and Business Management BSc (Hons)
International Relations and English Language BSc (Hons)
International Relations and English Language BSc (Hons)
International Relations and Modern Languages BSc (Hons)
International Relations and Social Policy BSc (Hons)
International Relations and Social Policy BSc (Hons)
International Relations and Sociology BSc (Hons)
International Relations and Sociology BSc (Hons)
Law LLB
Law LLB
Logistics with Purchasing Management BSc (Hons)
Logistics with Purchasing Management BSc (Hons)
Logistics with Supply Chain Management BSc (Hons)
Logistics with Supply Chain Management BSc (Hons)
Politics and Economics BSc (Hons)
Politics and English Language BSc (Hons)
Politics and English Language BSc (Hons)
Politics and International Relations BSc (Hons)
Politics and International Relations BSc (Hons)
Politics and Social Policy BSc (Hons)
Politics and Social Policy BSc (Hons)
Politics and Sociology BSc (Hons)
Politics and Sociology BSc (Hons)
Sociology BSc (Hons)
Sociology BSc (Hons)
Sociology and Modern Languages BSc (Hons)
Sociology and Social Policy BSc (Hons)
Sociology and Social Policy BSc (Hons)
Aston University offers the perfect combination ofaward-winning teaching, world-class facilities and a fantastic studentexperience.
Situated in the heart of Birmingham, Aston’s campus is aglobal village within one of the friendliest, most diverse and multiculturalcommunities in the UK.
In 2017 the Teaching Excellence Framework (TEF),considered to be a game changer for UK universities due to its unprecedentedemphasis on teaching quality and student satisfaction, gave Aston University aGold award – the highest possible accolade. The TEF found that students fromall backgrounds achieve ‘consistently outstanding outcomes’ at Aston, with veryhigh proportions of students going into highly skilled employment or furtherstudy.
Aston was also one of a small group of UKuniversities to be awarded a five star rating by QS (2018), the world’s largestinternational higher education network. These stars were awarded in the areasof teaching, employability, innovation, facilities, inclusiveness andinternationalisation.Arts and Humanities (5)
Forensic Linguistics MA
Forensic Linguistics MA
TESOL (Teaching English to Speakers of Other Languages) MA
TESOL (Teaching English to Speakers of Other Languages) MA
TESOL and Translation Studies MA
TESOL and Translation Studies MA
Translating for Business and International Institutions MA - Arabic, Chinese, French, German, Portuguese, Spanish
Translating for Business and International Institutions MA - Arabic, Chinese, French, German, Portuguese, Spanish
Business and Management (5)
Accounting and Finance MSc
Business Analytics MSc
Business Economics and Finance MSc
Business Enterprise Development MSc
Business Enterprise Development MSc
Business Psychology MSc
Business and Management MSc
Crisis and Disaster Management MSc
Entrepreneurship MSc
Entrepreneurship and Analytics MSc
Finance MSc
International Accounting and Finance MSc
International Business MSc
Investment Analysis MSc
Leadership and Analytics MSc
Leadership and Entrepreneurship MSc
MSc Business Analytics
MSc Business and Management
MSc International Accounting and Finance
Marketing and Analytics MSc
Marketing and Entrepreneurship MSc
Marketing and Leadership MSc
Marketing and Strategy MSc
Research in the Social Sciences (Management) MSc
Strategic Marketing Management MSc
Strategy and Analytics MSc
Strategy and Entrepreneurship MSc
Strategy and International Business MSc
Strategy and Leadership MSc
Engineering and Technology (5)
Artificial Intelligence (including Professional Practice) MSc
Artificial Intelligence MSc
Computer Science MSc
Data Analytics (including Professional Practice) MSc
Data Analytics MSc
Engineering Leadership and Management MSc
Engineering Management MSc
Information Systems and Business Analysis MSc
Mechanical Engineering MSc
Photonic Integrated Circuits, Sensors and Networks (PIXNET) - MSc, 1 year
Photonic Integrated Circuits, Sensors and Networks (PIXNET) - MSc, 2 years
Professional Engineering MSc
Smart Telecom and Sensing Networks MSc - 1 year
Smart Telecom and Sensing Networks MSc - 2 years
Life Sciences and Medicine (5)
Advanced Hearing Therapy Practice MSc
Biosciences MRes
Clinical Neurophysiology Practice MSc
Cognitive Neuroscience MSc
Drug Delivery MSc
Health Psychology (on-campus) MSc
Health Psychology MSc (Online)
Optometry/Ophthalmic Science MSc
Pharmaceutical Science MSc
Pharmacokinetics MSc
Postgraduate Diploma for Overseas Pharmacists (OSPAP) MSc
Psychiatric Pharmacy Practice MSc
Stem Cells and Regenerative Medicines MSc
Work Psychology and Business MSc
Social Sciences and Management (5)
Europe and the World Double MA
Global Operations and Service Management MSc
Global Operations and Service Management MSc
Governance and International Politics Double MA
Human Resource Management MSc
International Relations and Global Governance MA
International Relations and Global Governance MA
LLM: International Commercial Law
Multilevel Governance and International Relations (with integrated professional training) Joint MA
Research in the Social Sciences (International Politics) MSc
Supply Chain Leadership and Management MSc
Supply Chain Management MSc
Others (1)
Executive Apprenticeship MBA
Executive MBA
Healthcare Management MBA Degree Apprenticeship
MBA (Full-time)
Management of Manufacturing MBA Degree Apprenticeship
Online MBA
The Aston M.B.A. Online
Business and Management (2)
Executive Doctor of Business Administration (DBA)
Life Sciences and Medicine (2)
Doctor of Hearing Therapy
Doctor of Medicine (MD)
Doctor of Medicine (MD)
Doctor of Optometry/Doctor of Ophthalmic Science