Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
This concentration has a strong focus on the impact of digitalization on costumer and commercial development in marketing and sales functions.
You will learn how to utilize the new opportunities that come with the implementation of digital strategies and... Read more
This concentration has a strong focus on the impact of digitalization on costumer and commercial development in marketing and sales functions.
You will learn how to utilize the new opportunities that come with the implementation of digital strategies and multiple platforms for increased reach and efficiency as well as customer value and interaction. Through an understanding of how these new methods, tools, techniques and technologies drive the digital transformation of marketing and sales functions you will learn how this affects the company on both the strategic level, operational level and the business performance level. With this Omni channel management approach you will learn to effectively build, manage and strategically position digitally based integrated marketing and sales functions across multiple channels and markets.
You will understand how theories and concepts of consumer behavior and customer dialogue can be used to increase customer value, satisfaction, and loyalty, and provide valuable insights in the design and alignment of integrated marketing and sales activities. You will learn how to use multiple platforms to secure a holistic and relevant customer journey in all touchpoints and provide a streamlined and personal communication. This insight will allow you to utilize the new opportunities deriving from increasing digitalization and customer engagement to create innovative business models which may increase customer value and drive business performance and growth.
You will learn how to translate corporate strategies into marketing and sales strategies for different markets and segments, and understand how to adjust sales methods and selling behavior in relation to a specific market and strategy. You will also learn how to adjust the strategy and organization of the sales force and apply tools and techniques for measuring and managing profitability and value creation across customers, products, channels, markets etc. to facilitate sales strategy development and implementation.
You will work with data analytics about customers, markets, competitors, transactional sales data, product mix data, and even real time data. Thiswill provide you with the ability to transform data into relevant information on sales performance and efficiency, but also to develop key performance indicators for revenue and business profitability. By combining this with costs, profitability and value creation tools and techniques you will be able to provide a transparent fact-based financial foundation for strategic sales decisions and make accurate predictions about customer needs and how customers behave in the future.
By simultaneously working with customer interaction and communication, the innovative business model and strategy, and the organization and management of the salesforce, you will learn to optimize sales efficiency, customer value and business performance.
This concentration has a strong focus on the impact of digitalization on costumer and commercial development in marketing and sales functions.
You will learn how to utilize the new opportunities that come with the implementation of digital strategies and... Read more
This concentration has a strong focus on the impact of digitalization on costumer and commercial development in marketing and sales functions.
You will learn how to utilize the new opportunities that come with the implementation of digital strategies and multiple platforms for increased reach and efficiency as well as customer value and interaction. Through an understanding of how these new methods, tools, techniques and technologies drive the digital transformation of marketing and sales functions you will learn how this affects the company on both the strategic level, operational level and the business performance level. With this Omni channel management approach you will learn to effectively build, manage and strategically position digitally based integrated marketing and sales functions across multiple channels and markets.
You will understand how theories and concepts of consumer behavior and customer dialogue can be used to increase customer value, satisfaction, and loyalty, and provide valuable insights in the design and alignment of integrated marketing and sales activities. You will learn how to use multiple platforms to secure a holistic and relevant customer journey in all touchpoints and provide a streamlined and personal communication. This insight will allow you to utilize the new opportunities deriving from increasing digitalization and customer engagement to create innovative business models which may increase customer value and drive business performance and growth.
You will learn how to translate corporate strategies into marketing and sales strategies for different markets and segments, and understand how to adjust sales methods and selling behavior in relation to a specific market and strategy. You will also learn how to adjust the strategy and organization of the sales force and apply tools and techniques for measuring and managing profitability and value creation across customers, products, channels, markets etc. to facilitate sales strategy development and implementation.
You will work with data analytics about customers, markets, competitors, transactional sales data, product mix data, and even real time data. Thiswill provide you with the ability to transform data into relevant information on sales performance and efficiency, but also to develop key performance indicators for revenue and business profitability. By combining this with costs, profitability and value creation tools and techniques you will be able to provide a transparent fact-based financial foundation for strategic sales decisions and make accurate predictions about customer needs and how customers behave in the future.
By simultaneously working with customer interaction and communication, the innovative business model and strategy, and the organization and management of the salesforce, you will learn to optimize sales efficiency, customer value and business performance.
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc in Economics and Business Administration - Sales Management
Raavarebygningen, Frederiksberg, DK, Frederiksberg, Denmark
# =83QS Subject Rankings
30,400 EURTuition Fee/year
Economics and EconometricsMain Subject Area
Program overview
Main Subject
Economics and Econometrics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
This concentration has a strong focus on the impact of digitalization on costumer and commercial development in marketing and sales functions.
You will learn how to utilize the new opportunities that come with the implementation of digital strategies and...
Read more
This concentration has a strong focus on the impact of digitalization on costumer and commercial development in marketing and sales functions.
You will learn how to utilize the new opportunities that come with the implementation of digital strategies and multiple platforms for increased reach and efficiency as well as customer value and interaction. Through an understanding of how these new methods, tools, techniques and technologies drive the digital transformation of marketing and sales functions you will learn how this affects the company on both the strategic level, operational level and the business performance level. With this Omni channel management approach you will learn to effectively build, manage and strategically position digitally based integrated marketing and sales functions across multiple channels and markets.
You will understand how theories and concepts of consumer behavior and customer dialogue can be used to increase customer value, satisfaction, and loyalty, and provide valuable insights in the design and alignment of integrated marketing and sales activities. You will learn how to use multiple platforms to secure a holistic and relevant customer journey in all touchpoints and provide a streamlined and personal communication. This insight will allow you to utilize the new opportunities deriving from increasing digitalization and customer engagement to create innovative business models which may increase customer value and drive business performance and growth.
You will learn how to translate corporate strategies into marketing and sales strategies for different markets and segments, and understand how to adjust sales methods and selling behavior in relation to a specific market and strategy. You will also learn how to adjust the strategy and organization of the sales force and apply tools and techniques for measuring and managing profitability and value creation across customers, products, channels, markets etc. to facilitate sales strategy development and implementation.
You will work with data analytics about customers, markets, competitors, transactional sales data, product mix data, and even real time data. Thiswill provide you with the ability to transform data into relevant information on sales performance and efficiency, but also to develop key performance indicators for revenue and business profitability. By combining this with costs, profitability and value creation tools and techniques you will be able to provide a transparent fact-based financial foundation for strategic sales decisions and make accurate predictions about customer needs and how customers behave in the future.
By simultaneously working with customer interaction and communication, the innovative business model and strategy, and the organization and management of the salesforce, you will learn to optimize sales efficiency, customer value and business performance.
Read lessProgram overview
Main Subject
Economics and Econometrics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
This concentration has a strong focus on the impact of digitalization on costumer and commercial development in marketing and sales functions.
You will learn how to utilize the new opportunities that come with the implementation of digital strategies and...
Read more
This concentration has a strong focus on the impact of digitalization on costumer and commercial development in marketing and sales functions.
You will learn how to utilize the new opportunities that come with the implementation of digital strategies and multiple platforms for increased reach and efficiency as well as customer value and interaction. Through an understanding of how these new methods, tools, techniques and technologies drive the digital transformation of marketing and sales functions you will learn how this affects the company on both the strategic level, operational level and the business performance level. With this Omni channel management approach you will learn to effectively build, manage and strategically position digitally based integrated marketing and sales functions across multiple channels and markets.
You will understand how theories and concepts of consumer behavior and customer dialogue can be used to increase customer value, satisfaction, and loyalty, and provide valuable insights in the design and alignment of integrated marketing and sales activities. You will learn how to use multiple platforms to secure a holistic and relevant customer journey in all touchpoints and provide a streamlined and personal communication. This insight will allow you to utilize the new opportunities deriving from increasing digitalization and customer engagement to create innovative business models which may increase customer value and drive business performance and growth.
You will learn how to translate corporate strategies into marketing and sales strategies for different markets and segments, and understand how to adjust sales methods and selling behavior in relation to a specific market and strategy. You will also learn how to adjust the strategy and organization of the sales force and apply tools and techniques for measuring and managing profitability and value creation across customers, products, channels, markets etc. to facilitate sales strategy development and implementation.
You will work with data analytics about customers, markets, competitors, transactional sales data, product mix data, and even real time data. Thiswill provide you with the ability to transform data into relevant information on sales performance and efficiency, but also to develop key performance indicators for revenue and business profitability. By combining this with costs, profitability and value creation tools and techniques you will be able to provide a transparent fact-based financial foundation for strategic sales decisions and make accurate predictions about customer needs and how customers behave in the future.
By simultaneously working with customer interaction and communication, the innovative business model and strategy, and the organization and management of the salesforce, you will learn to optimize sales efficiency, customer value and business performance.
Read lessAdmission Requirements
Tuition fees
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programs from the university
Business and Management (1)
BSc in Business Administration and Digital Management
BSc in Business Administration and Digital Management
BSc in Business Administration and Service Management
BSc in Business Administration and Service Management
BSc in Business Administration and Sociology
BSc in Business Administration and Sociology
BSc in Business, Asian Language and Culture - International Business in Asia
BSc in Business, Asian Language and Culture - International Business in Asia
BSc in Business, Language and Culture
BSc in Business, Language and Culture
BSc in International Business
BSc in International Business
BSc in International Business and Politics
BSc in International Business and Politics
BSc in International Shipping and Trade
BSc in International Shipping and Trade
Business and Management (2)
MSc in Business Administration and Bioentrepreneurship
MSc in Business Administration and Bioentrepreneurship
MSc in Business Administration and Data Science
MSc in Business Administration and Data Science
MSc in Business Administration and E-business
MSc in Business Administration and E-business
MSc in Business Administration and Information Systems
MSc in Business Administration and Information Systems
MSc in Business Administration and Innovation in Health Care
MSc in Business Administration and Innovation in Health Care
MSc in Business Administration and Philosophy
MSc in Business Administration and Philosophy
MSc in Business, Language and Culture - Business and Development Studies
MSc in Business, Language and Culture - Business and Development Studies
MSc in Business, Language and Culture - Diversity and Change Management
MSc in Business, Language and Culture - Diversity and Change Management
MSc in International Business and Politics
MSc in International Business and Politics
MSc in Social Science - Management of Creative Business Processes
MSc in Social Science - Management of Creative Business Processes
MSc in Social Science - Organizational Innovation and Entrepreneurship
MSc in Social Science - Organizational Innovation and Entrepreneurship
MSc in Social Science - Public Management and Social Development
MSc in Social Science - Public Management and Social Development
MSc in Social Science - Strategic Design and Entrepreneurship
MSc in Social Science - Strategic Design and Entrepreneurship
Master in Sustainable Tourism and Hospitality Management
Master in Sustainable Tourism and Hospitality Management
Social Sciences and Management (2)
MSc in Advanced Economics and Finance
MSc in Advanced Economics and Finance
MSc in Economics and Business Administration - Accounting, Strategy and Control
MSc in Economics and Business Administration - Accounting, Strategy and Control
MSc in Economics and Business Administration - Applied Economics and Finance
MSc in Economics and Business Administration - Applied Economics and Finance
MSc in Economics and Business Administration - Brand and Communications Management
MSc in Economics and Business Administration - Brand and Communications Management
MSc in Economics and Business Administration - Finance and Investments
MSc in Economics and Business Administration - Finance and Investments
MSc in Economics and Business Administration - Finance and Strategic Management
MSc in Economics and Business Administration - Finance and Strategic Management
MSc in Economics and Business Administration - International Business
MSc in Economics and Business Administration - International Business
MSc in Economics and Business Administration - International Marketing and Management
MSc in Economics and Business Administration - International Marketing and Management
MSc in Economics and Business Administration - Management of Innovation and Business Development
MSc in Economics and Business Administration - Management of Innovation and Business Development
MSc in Economics and Business Administration - People and Business Development
MSc in Economics and Business Administration - People and Business Development
MSc in Economics and Business Administration - Sales Management
MSc in Economics and Business Administration - Sales Management
MSc in Economics and Business Administration - Strategy, Organisation and Leadership
MSc in Economics and Business Administration - Strategy, Organisation and Leadership
MSc in Economics and Business Administration - Supply Chain Management
MSc in Economics and Business Administration - Supply Chain Management
Executive MBA (2)
Executive MBA
Executive MBA
Executive MBA in Shipping & Logistics
Executive MBA in Shipping & Logistics
Full-Time MBA (2)
The Copenhagen Full-time MBA
The Copenhagen Full-time MBA