Bachelor of Arts in Media Studies and Production: Emergent Media Track

Media Studies and Production students learn how to produce, evaluate and manage media content for traditional and emerging media in a variety of genres, including information (news and documentary), music, comedy, sports, drama, and commercial and noncommercial persuasion campaigns. They study institutions that create, distribute and investigate media products (e.g., production studios, television and radio networks and audience measurement companies) and learn how to create and operate successful media businesses. Media Studies & Production students learn to think purposefully and critically about media, and examine media roles in history, culture and society from many perspectives. They also learn how to act ethically as they interact with the world both in careers in media institutions and as media consuming and producing citizens. The Emergent Media Professional Option track focuses on critical analysis and production in new digital media, specifically in mobile media, the web, and video games. Students who study this track develop an understanding of the global nature of the new digital media environment and its business practices, and production processes. Students who follow this track will be prepared for careers as digital media consultants, web designers, and marketing professionals in the converged media environment.