Bachelor of Arts in Advertising: Research and Strategy Concentration

The Advertising Department prepares students for careers at advertising agencies, marketing departments of corporations or not-for-profit organizations, media companies, media planning and buying companies, research businesses, and many other industries. Students following this concentration will receive training that helps them develop skills in strategic thinking and planning, understanding consumer behavior, conducting surveys, focus groups and other forms of research, analyzing data, testing copy and studying America’s changing demographics. Strong research and strategic thinking skills will prepare students for a wide variety of careers in corporations, research firms, marketing companies and advertising agencies. Students in Research and Strategy take ADV 3031, ADV 3043 and ADV 4044. ADV 3042 is a recommended elective. Careers: Account Planner Brand Manager Research Executive Market Research Interviewer