Bachelor of Arts in Advertising: Art Direction Concentration

The Advertising Department prepares students for careers at advertising agencies, marketing departments of corporations or not-for-profit organizations, media companies, media planning and buying companies, research businesses, and many other industries. Conceptual thinking is a requirement for all creative people in advertising. In addition, students in Art Direction will develop hands-on skills in creating both digital and traditional advertising. Students in Art Direction must develop proficiency in the Adobe Creative Suite. Concentration courses are ADV 3052, ADV 3053 and ADV 4064. The Portfolio class provides students the opportunity to work in teams with copywriters and to develop a professional-quality portfolio. Students entering after Spring 2016 must apply for acceptance in the Art Direction concentration after they have completed ADV 1001 and ADV 2151. Careers: Creative Director Graphic Designer Art Director Information Architect (User Experience Designer, Interaction Designer)