Master of Arts in Communication with a Public Relations Concentration Postgraduate Program By Western New England University |Top Universities
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Master of Arts in Communication with a Public Relations Concentration

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Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Study Level

Masters

Study Mode

Online

The University offers an online Master of Arts in Communication with a concentration in public relations. The program is designed to enable public relations specialists and media strategists currently working in the field receive additional training in cutting-edge public relations approaches and advance more quickly in their careers; to help business professionals enhance their knowledge of and facility with current research methods and practices; and to allow working professionals without an undergraduate degree in or professional experience with public relations to develop the skills and background to enter this rapidly-growing field. The program uses a dynamic online environment and small class sizes to help students develop a collegial relationship with their faculty and with other students. Students will regularly sharpen their professional writing, research, and analytical skills; develop approaches to handling public relations crises; and develop a principled approach to practicing public relations. This program is also designed to be in compliance with the Americans with Disabilities Act. Program Objectives The Master of Arts in Communication with a concentration in public relations program is intended to offer students the opportunity to: Learn modern methods of analyzing the effectiveness of public relations strategies for both for- and non-profit organizations; Sharpen crisis management skills; Develop principled approaches to managing public relations campaigns; Learn how to design and execute public relations strategies for use in multiple media platforms; Develop writing skills necessary for effective public relations campaign management; and Become fluent in both qualitative and quantitative research strategies. Structure The program is designed for part-time participation; all courses are offered online. To complete the program, a student must take 10 courses, 30 credit hours, at least seven of which must be. The program uses the 11-week term calendar to include two courses per semester, summers included, with courses sequenced to run every two years/every three summers.

Program overview

Main Subject

Marketing

Study Level

Masters

Study Mode

Online

The University offers an online Master of Arts in Communication with a concentration in public relations. The program is designed to enable public relations specialists and media strategists currently working in the field receive additional training in cutting-edge public relations approaches and advance more quickly in their careers; to help business professionals enhance their knowledge of and facility with current research methods and practices; and to allow working professionals without an undergraduate degree in or professional experience with public relations to develop the skills and background to enter this rapidly-growing field. The program uses a dynamic online environment and small class sizes to help students develop a collegial relationship with their faculty and with other students. Students will regularly sharpen their professional writing, research, and analytical skills; develop approaches to handling public relations crises; and develop a principled approach to practicing public relations. This program is also designed to be in compliance with the Americans with Disabilities Act. Program Objectives The Master of Arts in Communication with a concentration in public relations program is intended to offer students the opportunity to: Learn modern methods of analyzing the effectiveness of public relations strategies for both for- and non-profit organizations; Sharpen crisis management skills; Develop principled approaches to managing public relations campaigns; Learn how to design and execute public relations strategies for use in multiple media platforms; Develop writing skills necessary for effective public relations campaign management; and Become fluent in both qualitative and quantitative research strategies. Structure The program is designed for part-time participation; all courses are offered online. To complete the program, a student must take 10 courses, 30 credit hours, at least seven of which must be. The program uses the 11-week term calendar to include two courses per semester, summers included, with courses sequenced to run every two years/every three summers.

Admission requirements

79+
6+

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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