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This interactive and practical course will explore key marketing and communications concepts such as market analysis, customer value, branding and aspects of implementation of marketing strategies such as channels to market, delivering and pricing value and communication.
In the current complex and fast-moving market context, emphasis will be placed on how to market in a networked, digital world of diverse, global stakeholders. You will learn how to understand and research market contexts, analyse competitive market positions and how to design effective marketing strategies and tactics. In the communication topics of the module, you will learn about the ways in which communication has changed in the digital world and about how to communicate effectively to reach a range of different stakeholders.
Digital communication tools and techniques will be explored and you will acquire skills and understanding which will help you to perform with greater confidence as a marketer and communicator. This course is taught at an intermediate level.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
This interactive and practical course will explore key marketing and communications concepts such as market analysis, customer value, branding and aspects of implementation of marketing strategies such as channels to market, delivering and pricing value and communication.
In the current complex and fast-moving market context, emphasis will be placed on how to market in a networked, digital world of diverse, global stakeholders. You will learn how to understand and research market contexts, analyse competitive market positions and how to design effective marketing strategies and tactics. In the communication topics of the module, you will learn about the ways in which communication has changed in the digital world and about how to communicate effectively to reach a range of different stakeholders.
Digital communication tools and techniques will be explored and you will acquire skills and understanding which will help you to perform with greater confidence as a marketer and communicator. This course is taught at an intermediate level.
Admission Requirements
130+
100+
7+
70+
There are no prerequisites for this course. This course is open to students studying any discipline at university level. We welcome individuals from all backgrounds, including students who are currently studying another subject but who want to broaden their knowledge in another discipline. Students should also meet our standard entry requirements and must be aged 18 or over by the time the Summer School commences. Our Summer School courses are taught in English so students must be able to demonstrate a good level of English language and comprehension. We assess students' English ability through their application and correspondence.
31 May 2026
Jul
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Warwick Summer School: Communications and Marketing
Central Campus, Coventry, United Kingdom
# =31QS Subject Rankings
31 May, 2026Application Deadline
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
In the current complex and fast-moving market context, emphasis will be placed on how to market in a networked, digital world of diverse, global stakeholders. You will learn how to understand and research market contexts, analyse competitive market positions and how to design effective marketing strategies and tactics. In the communication topics of the module, you will learn about the ways in which communication has changed in the digital world and about how to communicate effectively to reach a range of different stakeholders.
Digital communication tools and techniques will be explored and you will acquire skills and understanding which will help you to perform with greater confidence as a marketer and communicator. This course is taught at an intermediate level.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
In the current complex and fast-moving market context, emphasis will be placed on how to market in a networked, digital world of diverse, global stakeholders. You will learn how to understand and research market contexts, analyse competitive market positions and how to design effective marketing strategies and tactics. In the communication topics of the module, you will learn about the ways in which communication has changed in the digital world and about how to communicate effectively to reach a range of different stakeholders.
Digital communication tools and techniques will be explored and you will acquire skills and understanding which will help you to perform with greater confidence as a marketer and communicator. This course is taught at an intermediate level.
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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Career Development and Coaching Studies (MA)
Career Development and Coaching Studies (MA)
Career Education, Information and Guidance in HE (MA)
Career Education, Information and Guidance in HE (MA)
Childhood in Society (MA)
Childhood in Society (MA)
Coaching (MA)
Coaching (MA)
Creative and Media Enterprises (MA)
Creative and Media Enterprises (MA)
Digital Media and Culture (MA)
Digital Media and Culture (MA)
Drama Education and English Language Teaching (MA)
Drama Education and English Language Teaching (MA)
Drama and Theatre Education (MA)
Drama and Theatre Education (MA)
Education (MA)
Education (MA)
Educational Innovation (MA)
Educational Innovation (MA)
Educational Leadership and Management (MA)
Educational Leadership and Management (MA)
Film and Television Studies (MA)
Film and Television Studies (MA)
For Research in Film and Television Studies (MA)
For Research in Film and Television Studies (MA)
Gender and International Development (MA)
Gender and International Development (MA)
Global Education and International Development (MA)
Global Education and International Development (MA)
Global Media and Communication (MA)
Global Media and Communication (MA)
Intercultural Communication for Business and the Professions (MSc)
Intercultural Communication for Business and the Professions (MSc)
International Commercial Law (LLM)
International Commercial Law (LLM)
International Corporate Governance and Financial Regulation (LLM)
International Corporate Governance and Financial Regulation (LLM)
International Development (MA)
International Development (MA)
International Development Law and Human Rights (LLM)
International Development Law and Human Rights (LLM)
International Economic Law (LLM)
International Economic Law (LLM)
International Political Economy (MA)
International Political Economy (MA)
International Relations (MA)
International Relations (MA)
International Security (MA)
International Security (MA)
MPhil in Caribbean Studies
MPhil in Caribbean Studies
MPhil in Intercultural Communication
MPhil in Intercultural Communication
Political and Legal Theory (MA)
Political and Legal Theory (MA)
Politics of Climate Change (MA)
Politics of Climate Change (MA)
Professional Education (MA)
Professional Education (MA)
Public Health (MPH)
Public Health (MPH)
Public Policy (MA)
Public Policy (MA)
Social Inequalities and Research Methods (MSc)
Social Inequalities and Research Methods (MSc)
Social and Political Thought (MA)
Social and Political Thought (MA)
Sociology (MA)
Sociology (MA)
Statistics (MSc)
Statistics (MSc)
Supply Chain and Logistics Management (MSc)
Supply Chain and Logistics Management (MSc)
Warwick Summer School: Common Law: Contracts, Arbitration and Advocacy
Warwick Summer School: Common Law: Contracts, Arbitration and Advocacy
Executive MBA (4)
Executive MBA
Executive MBA
Executive MBA (London)
Executive MBA (London)
Full-Time MBA (4)
Full Time MBA
Full Time MBA
Online/Distance MBA (4)
Global Online MBA
Global Online MBA
Global Online MBA (London)
Global Online MBA (London)
Part-Time MBA (4)
Accelerator MBA (AMBAL)
Accelerator MBA (AMBAL)
Accelerator MBA (London)
Accelerator MBA (London)
Arts and Humanities (6)
Applied Screen Studies: Practice as Research (MPhil/PhD)
Applied Screen Studies: Practice as Research (MPhil/PhD)
Italian (PhD)
Italian (PhD)
Linguistics (PhD)
Linguistics (PhD)
Literary Practice (PhD)
Literary Practice (PhD)
PhD in Applied Linguistics
PhD in Applied Linguistics
PhD in Classics and Ancient History
PhD in Classics and Ancient History
PhD in Discourse Studies
PhD in English Language Teaching
PhD in English Language Teaching and Applied Linguistics
PhD in English and Comparative Literary Studies
PhD in French Studies
PhD in German Studies
PhD in Hispanic Studies
PhD in History
PhD in History of Art
PhD in Interdisciplinary Studies
PhD in Philosophy
PhD in Philosophy and Literature
PhD in Renaissance Studies
PhD in Theatre and Performance Studies
Translation and Transcultural Studies (PhD)
Business and Management (6)
PhD Business and Management
PhD Business and Management
PhD Finance and Econometrics
PhD Finance and Econometrics
PhD in Economics
PhD in Economics
Engineering and Technology (6)
Data Visualisation (PhD)
Data Visualisation (PhD)
Engineering Doctorate (EngD)
Engineering Doctorate (EngD)
PhD in Computer Science
PhD in Computer Science
PhD in Engineering (School of Engineering)
PhD in Engineering (School of Engineering)
PhD in Engineering (WMG)
PhD in Engineering (WMG)
Life Sciences and Medicine (6)
PhD (Warwick Medical School)
PhD (Warwick Medical School)
PhD by Published Work (Warwick Medical School)
PhD by Published Work (Warwick Medical School)
PhD in Life Sciences
PhD in Life Sciences
PhD in Psychology
PhD in Psychology
Natural Sciences (6)
Global Sustainable Development (PhD)
Global Sustainable Development (PhD)
Modelling of Heterogeneous Systems (PhD)
Modelling of Heterogeneous Systems (PhD)
PhD in Chemistry
PhD in Chemistry
PhD in Mathematics
PhD in Mathematics
PhD in Physics
PhD in Physics
Social Sciences and Management (6)
Doctor of Philosophy (Education Studies)
Doctor of Philosophy (Education Studies)
Open Professional Studies (PhD)
Open Professional Studies (PhD)
PhD in Adult Education and Lifelong Learning
PhD in Adult Education and Lifelong Learning
PhD in Caribbean Studies
PhD in Caribbean Studies
PhD in Cultural Policy Studies/Creative Industries/Media and Communication
PhD in Cultural Policy Studies/Creative Industries/Media and Communication
PhD in Education and Psychology
PhD in Education and Psychology
PhD in Employment Research
PhD in Film and Television Studies
PhD in Intercultural Communication
PhD in Law
PhD in Politics and International Studies
PhD in Social Policy and Social Work
PhD in Sociology
PhD in Statistics
PhD in Women's and Gender Studies