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If you are looking for a summer experience to inspire and enlighten you, our Warwick Summer School is for you. You will experience a great mix of academic and personal development sessions as well as social and cultural activities. The rise of global... Read more competition, the emergence of new technologies and the importance of continuous innovation have combined to redefine the context in which organisations operate. Against a fast-changing context, organisation must consider and innovate to offer value and choice to their customers. This course focuses on the key challenges and opportunities and the aspects of marketing that create customer value. The course looks at how organisations research and analyse markets and customers and how they develop and implement successful marketing strategies, focusing on the creation and the communication and delivery of customer value. The course aims to: -Provide an appreciation of the concepts of marketing and customer value -Provide an understanding of how customer value is created, offered and delivered by organisations, based on an assessment of customer needs and preferences -Enable an understanding of the key elements of the marketing process including target market selection, positioning and product strategies, pricing decisions, integrated marketing communications, channel management, and services marketing. You will have 60 hours teaching contact time during the 3 weeks and if you choose to take the optional examination you can typically get 3-4 credits (US) 7.5 ECTS points (EU) - please check with your home institution.Read less
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
If you are looking for a summer experience to inspire and enlighten you, our Warwick Summer School is for you. You will experience a great mix of academic and personal development sessions as well as social and cultural activities. The rise of global... Read more competition, the emergence of new technologies and the importance of continuous innovation have combined to redefine the context in which organisations operate. Against a fast-changing context, organisation must consider and innovate to offer value and choice to their customers. This course focuses on the key challenges and opportunities and the aspects of marketing that create customer value. The course looks at how organisations research and analyse markets and customers and how they develop and implement successful marketing strategies, focusing on the creation and the communication and delivery of customer value. The course aims to: -Provide an appreciation of the concepts of marketing and customer value -Provide an understanding of how customer value is created, offered and delivered by organisations, based on an assessment of customer needs and preferences -Enable an understanding of the key elements of the marketing process including target market selection, positioning and product strategies, pricing decisions, integrated marketing communications, channel management, and services marketing. You will have 60 hours teaching contact time during the 3 weeks and if you choose to take the optional examination you can typically get 3-4 credits (US) 7.5 ECTS points (EU) - please check with your home institution.Read less
Admission Requirements
There are no prerequisites for this course. This course is open to students studying any discipline at university level. We welcome individuals from all backgrounds, including students who are currently studying another subject but who want to broaden their knowledge in another discipline. Students should also meet our standard entry requirements and must be aged 18 or over by the time the Summer School commences. Our Summer School courses are taught in English so students must be able to demonstrate a good level of English language and comprehension. We assess students' English ability through their application and correspondence.
Jul
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Warwick Summer School: Communications and Marketing
Central Campus, Coventry, United Kingdom
# =31QS Subject Rankings
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
Read more competition, the emergence of new technologies and the importance of continuous innovation have combined to redefine the context in which organisations operate. Against a fast-changing context, organisation must consider and innovate to offer value and choice to their customers. This course focuses on the key challenges and opportunities and the aspects of marketing that create customer value. The course looks at how organisations research and analyse markets and customers and how they develop and implement successful marketing strategies, focusing on the creation and the communication and delivery of customer value. The course aims to: -Provide an appreciation of the concepts of marketing and customer value -Provide an understanding of how customer value is created, offered and delivered by organisations, based on an assessment of customer needs and preferences -Enable an understanding of the key elements of the marketing process including target market selection, positioning and product strategies, pricing decisions, integrated marketing communications, channel management, and services marketing. You will have 60 hours teaching contact time during the 3 weeks and if you choose to take the optional examination you can typically get 3-4 credits (US) 7.5 ECTS points (EU) - please check with your home institution. Read less
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
Read more competition, the emergence of new technologies and the importance of continuous innovation have combined to redefine the context in which organisations operate. Against a fast-changing context, organisation must consider and innovate to offer value and choice to their customers. This course focuses on the key challenges and opportunities and the aspects of marketing that create customer value. The course looks at how organisations research and analyse markets and customers and how they develop and implement successful marketing strategies, focusing on the creation and the communication and delivery of customer value. The course aims to: -Provide an appreciation of the concepts of marketing and customer value -Provide an understanding of how customer value is created, offered and delivered by organisations, based on an assessment of customer needs and preferences -Enable an understanding of the key elements of the marketing process including target market selection, positioning and product strategies, pricing decisions, integrated marketing communications, channel management, and services marketing. You will have 60 hours teaching contact time during the 3 weeks and if you choose to take the optional examination you can typically get 3-4 credits (US) 7.5 ECTS points (EU) - please check with your home institution. Read less
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
QS subject rankings
Subject: Marketing
Ranking criteria
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Biomedical Engineering (MSc)
Biomedical Engineering (MSc)
Communications and Information Engineering (MSc)
Communications and Information Engineering (MSc)
Computer Science (MSc)
Computer Science (MSc)
Cyber Security Engineering (MSc)
Cyber Security Engineering (MSc)
Data Analytics (MSc)
Data Analytics (MSc)
Electrical Power Engineering (MSc)
Electrical Power Engineering (MSc)
Engineering Business Management (MSc)
Engineering Business Management (MSc)
Humanitarian Engineering (MSc)
Humanitarian Engineering (MSc)
Humanitarian Engineering (with Management) (MSc)
Humanitarian Engineering (with Management) (MSc)
Humanitarian Engineering (with Sustainability) (MSc)
Humanitarian Engineering (with Sustainability) (MSc)
Manufacturing Systems Engineering and Management (MSc)
Manufacturing Systems Engineering and Management (MSc)
Smart, Connected and Autonomous Vehicles (MSc)
Smart, Connected and Autonomous Vehicles (MSc)
Sustainable Automotive Engineering (MSc)
Sustainable Automotive Engineering (MSc)
Sustainable Energy Technologies (MSc)
Sustainable Energy Technologies (MSc)
Tunnelling and Underground Space (MSc)
Tunnelling and Underground Space (MSc)
Warwick Summer School: Artificial Intelligence: A Practical Introduction
Warwick Summer School: Artificial Intelligence: A Practical Introduction
Warwick Summer School: Data Science and Machine Learning: The Fundamentals
Warwick Summer School: Data Science and Machine Learning: The Fundamentals
Life Sciences and Medicine (10)
Biotechnology, Bioprocessing and Business Management (MSc)
Biotechnology, Bioprocessing and Business Management (MSc)
Clinical Applications of Psychology (MSc)
Clinical Applications of Psychology (MSc)
Food Security (MSc)
Food Security (MSc)
Health Research (MSc)
Health Research (MSc)
Interdisciplinary Biomedical Research (MSc)
Interdisciplinary Biomedical Research (MSc)
Medical Biotechnology and Business Management (MSc)
Medical Biotechnology and Business Management (MSc)
Psychological Research (MSc)
Psychological Research (MSc)
Psychology and Education (MA)
Psychology and Education (MA)
Public Health (MPH)
Public Health (MPH)
Sustainable Crop Production: Agronomy for the 21st Century (MSc)
Sustainable Crop Production: Agronomy for the 21st Century (MSc)
Natural Sciences (13)
Analytical Sciences and Instrumentation (MSc)
Analytical Sciences and Instrumentation (MSc)
Analytical and Polymer Science (MSc)
Analytical and Polymer Science (MSc)
Chemistry with Scientific Writing (MSc)
Chemistry with Scientific Writing (MSc)
Environmental Bioscience in a Changing Climate (MSc)
Environmental Bioscience in a Changing Climate (MSc)
Interdisciplinary Mathematics (Diploma plus MSc)
Interdisciplinary Mathematics (Diploma plus MSc)
Interdisciplinary Mathematics (MSc)
Interdisciplinary Mathematics (MSc)
Mathematical Sciences (MASt)
Mathematical Sciences (MASt)
Mathematics (MSc)
Mathematics (MSc)
Mathematics of Systems (MSc leading to PhD)
Mathematics of Systems (MSc leading to PhD)
Molecular Analytical Science (MSc)
Molecular Analytical Science (MSc)
Polymer Chemistry (MSc)
Polymer Chemistry (MSc)
Polymer Science (MSc)
Polymer Science (MSc)
Scientific Research and Communication (MSc)
Scientific Research and Communication (MSc)
Social Sciences and Management (37)
Advanced Legal Studies (LLM)
Advanced Legal Studies (LLM)
Career Development and Coaching Studies (MA)
Career Development and Coaching Studies (MA)
Childhood in Society (MA)
Childhood in Society (MA)
Creative and Media Enterprises (MA)
Creative and Media Enterprises (MA)
Digital Media and Culture (MA)
Digital Media and Culture (MA)
Drama Education and English Language Teaching (MA)
Drama Education and English Language Teaching (MA)
Drama and Theatre Education (MA)
Drama and Theatre Education (MA)
Education (MA)
Education (MA)
Educational Innovation (MA)
Educational Innovation (MA)
Film and Television Studies (MA)
Film and Television Studies (MA)
For Research in Film and Television Studies (MA)
For Research in Film and Television Studies (MA)
Gender and International Development (MA)
Gender and International Development (MA)
Global Education and International Development (MA)
Global Education and International Development (MA)
Global Media and Communication (MA)
Global Media and Communication (MA)
Intercultural Communication for Business and the Professions (MSc)
Intercultural Communication for Business and the Professions (MSc)
International Commercial Law (LLM)
International Commercial Law (LLM)
International Corporate Governance and Financial Regulation (LLM)
International Corporate Governance and Financial Regulation (LLM)
International Cultural Policy and Management (MA)
International Cultural Policy and Management (MA)
International Development (MA)
International Development (MA)
International Development Law and Human Rights (LLM)
International Development Law and Human Rights (LLM)
International Economic Law (LLM)
International Economic Law (LLM)
International Political Economy (MA)
International Political Economy (MA)
International Politics and East Asia (MA)
International Politics and East Asia (MA)
International Politics and Europe (MA)
International Politics and Europe (MA)
International Relations (MA)
International Relations (MA)
International Security (MA)
International Security (MA)
MPhil in Caribbean Studies
MPhil in Caribbean Studies
MPhil in Intercultural Communication
MPhil in Intercultural Communication
Political and Legal Theory (MA)
Political and Legal Theory (MA)
Politics, Big Data and Quantitative Methods (MA)
Politics, Big Data and Quantitative Methods (MA)
Public Policy (MA)
Public Policy (MA)
Social and Political Thought (MA)
Social and Political Thought (MA)
Sociology (MA)
Sociology (MA)
Statistics (MSc)
Statistics (MSc)
Supply Chain and Logistics Management (MSc)
Supply Chain and Logistics Management (MSc)
United States Foreign Policy (MA)
United States Foreign Policy (MA)
Warwick Summer School: Common Law: Contracts, Arbitration and Advocacy
Warwick Summer School: Common Law: Contracts, Arbitration and Advocacy
Executive MBA (2)
Executive MBA
Executive MBA
Executive MBA (London)
Executive MBA (London)
Full-Time MBA (1)
Full Time MBA
Full Time MBA
Online/Distance MBA (2)
Global Online MBA
Global Online MBA
Global Online MBA (London)
Global Online MBA (London)
Others (3)
Business Administration (Distance Learning) (MBA)
Business Administration (Distance Learning) (MBA)
Business Administration (Executive) (MBA)
Business Administration (Executive) (MBA)
Business Administration (MBA)
Business Administration (MBA)
Part-Time MBA (2)
Accelerator MBA (AMBAL)
Accelerator MBA (AMBAL)
Accelerator MBA (London)
Accelerator MBA (London)
Arts and Humanities (17)
PhD in Applied Linguistics
PhD in Applied Linguistics
PhD in Classics and Ancient History
PhD in Classics and Ancient History
PhD in Discourse Studies
PhD in Discourse Studies
PhD in English Language Teaching
PhD in English Language Teaching
PhD in English Language Teaching and Applied Linguistics
PhD in English Language Teaching and Applied Linguistics
PhD in English and Comparative Literary Studies
PhD in English and Comparative Literary Studies
PhD in French Studies
PhD in German Studies
PhD in Hispanic Studies
PhD in History
PhD in History
PhD in History of Art
PhD in Interdisciplinary Studies
PhD in Philosophy
PhD in Philosophy and Literature
PhD in Renaissance Studies
PhD in Theatre and Performance Studies
Business and Management (3)
PhD Business and Management
PhD Business and Management
PhD Finance and Econometrics
PhD Finance and Econometrics
PhD in Economics
PhD in Economics
Engineering and Technology (2)
PhD in Computer Science
PhD in Computer Science
PhD in Engineering
PhD in Engineering
Life Sciences and Medicine (2)
PhD in Life Sciences
PhD in Life Sciences
PhD in Psychology
PhD in Psychology
Natural Sciences (6)
PhD in Chemistry
PhD in Chemistry
PhD in Chemistry with Industrial Collaboration
PhD in Chemistry with Industrial Collaboration
PhD in Interdisciplinary Mathematics
PhD in Interdisciplinary Mathematics
PhD in Mathematics
PhD in Mathematics
PhD in Mathematics of Systems
PhD in Mathematics of Systems
PhD in Physics
PhD in Physics
Social Sciences and Management (15)
Doctor of Philosophy (Education Studies)
Doctor of Philosophy (Education Studies)
PhD in Adult Education and Lifelong Learning
PhD in Adult Education and Lifelong Learning
PhD in Caribbean Studies
PhD in Caribbean Studies
PhD in Cultural Policy Studies/Creative Industries/Media and Communication
PhD in Cultural Policy Studies/Creative Industries/Media and Communication
PhD in Education and Psychology
PhD in Education and Psychology
PhD in Employment Research
PhD in Employment Research
PhD in Film and Television Studies
PhD in Intercultural Communication
PhD in Law
PhD in Politics and International Studies
PhD in Social Policy and Social Work
PhD in Social Work
PhD in Sociology
PhD in Statistics
PhD in Women's and Gender Studies