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Marketing managers lead a business in its efforts to understand, create, and keep customers. Marketing management is a mix of art and science that needs creativity, data, and innovation to succeed. On this course, students will learn these skills both in the classroom and in their interactions with real businesses throughout their study. Students will be equipped with the knowledge and skills needed to perform efficient, effective, and engaging marketing. Students will be immersed in key areas of marketing such as consumer behaviour, marketing communications, and market research. Through flexible and creative assessment, students will build a portfolio of work that demonstrates a range of desirable marketing management skills and behaviours. Students also get a minimum of 10 weeks of work experience in industry during their second year of study, with a range of fantastic employers in the region. By studying this course, students may have the opportunity to gain the Chartered Institute of Marketing’s Level 4 Certificate in Professional Marketing, alongside other practitioner qualifications of their choosing, all as a part of this program of study.
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Marketing managers lead a business in its efforts to understand, create, and keep customers. Marketing management is a mix of art and science that needs creativity, data, and innovation to succeed. On this course, students will learn these skills both in the classroom and in their interactions with real businesses throughout their study. Students will be equipped with the knowledge and skills needed to perform efficient, effective, and engaging marketing. Students will be immersed in key areas of marketing such as consumer behaviour, marketing communications, and market research. Through flexible and creative assessment, students will build a portfolio of work that demonstrates a range of desirable marketing management skills and behaviours. Students also get a minimum of 10 weeks of work experience in industry during their second year of study, with a range of fantastic employers in the region. By studying this course, students may have the opportunity to gain the Chartered Institute of Marketing’s Level 4 Certificate in Professional Marketing, alongside other practitioner qualifications of their choosing, all as a part of this program of study.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
BSc (Hons) Marketing Management (Including Foundation Year)
48 monthsProgram duration
52,800 GBPTuition Fee/year
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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