Bachelor of Science in Journalism: Public Relations

Shortlist

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

The role of the schoolâ€™s undergraduate program is to provide students with the creative, critical, and problem-solving skills they need to become ethical, professional communicators and critical media consumers. They study the role of the media in society, the history of journalism, visual communication, the ethics of media practices, the economics of the media, new media technologies, international communication, diversity in the media, and the legal and social responsibilities of the media. In addition, undergraduates take a two-term series of courses called Gateway to Media that immerses them in the fundamentals of digital storytelling, including multimedia story development and delivery across traditional, digital, and social platforms. The intent of this series of courses is to develop basic literacies and competencies for students who engage in collaborative media projects. Majors are encouraged to consider a second major or a minor in a field related to their career goals. Preparation in a second field is a valuable addition to a studentâ€™s education and enhances employability. Many students are active in campus affairs, working for the campus newspaper; the universityâ€™s radio station; the student-run advertising, design, video, and public relations agencies; the award-winning Flux and Ethos magazines; television and online programs; and alternative and online publications, including OR Magazine, the first student-produced iPad publication. The school also encourages them to participate in UO chapters of Ed on Campus, Ad Society, National Broadcasting Society, National Press Photographers Association, Public Relations Student Society of America, Society of Professional Journalists, and such national venues as the One Club for Art and Copy. Internships are encouraged and available at newspapers, magazines, broadcast stations, advertising agencies, public relations offices, nonprofit organizations, government offices, video production firms, online publications, and public policy offices. The best preparation for journalism majors is a broad college-preparatory program with emphasis on language skills, English literature, economics, history, and the political and social sciences. Prospective students also benefit from the study of mathematics, statistics, computer applications, and second languages. Community college students planning to transfer to the School of Journalism and Communication should concentrate on college-transfer courses, especially in literature, economics, and history that fulfill university requirements and the schoolâ€™s general-studies requirements. Almost all professional courses are taken at the School of Journalism and Communication. Advising material is available to community college students online.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Admission requirements

Exam Scores

IELTS

Tuition fee and scholarships

Scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

More programs from the university

At the University of Oregon, you will quickly become part of a community of students and faculty members dedicated to academic excellence and making a difference in the world: A group of scholars united in their commitment to the highest standards of academic inquiry, learning, and service and their belief that knowledge is the fundamental wealth of civilization. Whether you want to make an impact in a neighborhood, school, legal system, arts organization, or scientific theory, the University of Oregon will provide you with the resources and inspiration that you need to succeed.The University of Oregon is committed to educating the next generation of leaders and citizens -- graduates who are intellectually curious, engaged in the life of the mind, knowledgeable of themselves and the world, and committed to contributing to their communities. Students are required to complete courses designed to provide them with the research, writing, and critical thinking skills that are the hallmark of a liberal arts education and the foundation for continued success in an increasingly diverse global marketplace. All students, graduate and undergraduate alike, should come to the University of Oregon expecting to have face-to-face interactions with outstanding faculty and opportunities to work with internationally recognized professors in internationally renowned research laboratories.The University of Oregon's 295-acre main campus is located in Eugene, a small city that is nationally recognized as one of America's most livable cities as well as one of its best college towns. In the heart of the rugged Pacific Northwest where the dramatic Oregon coast is an hour's drive to the west, and the Cascade Mountains are an hour to the east, there is easy access to both winter and summer sports and activities. With 20,000 students, the university's mid-range size gives it the ambience of a smaller institution, but with the benefit of the resources of a major research institution.

Arts and Humanities (7)

Bachelor of Architecture

Bachelor of Arts in Art

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Bachelor of Arts in Chinese: Language-Intensive Option

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Bachelor of Arts in Classics: Classical Civilization Concentration

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Business and Management (7)

BA Accounting

BA Business Administration

BS Accounting

BS Business Administration

Bachelor of Arts in Business Administration

Bachelor of Arts in Journalism: Public Relations

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Engineering and Technology (7)

Bachelor of Arts in Art and Technology

Bachelor of Arts in Computer and Information Science

Bachelor of Arts in Mathematics and Computer Science

Bachelor of Fine Arts in Art and Technology

Bachelor of Science in Art and Technology

Bachelor of Science in Computer and Information Science

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Life Sciences and Medicine (7)

Bachelor of Arts in Anthropology

Bachelor of Arts in Biochemistry

Bachelor of Arts in Biology

Bachelor of Arts in Human Physiology

Bachelor of Arts in Marine Biology

Bachelor of Arts in Psychology

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Natural Sciences (7)

Bachelor of Arts in Chemistry

Bachelor of Arts in Earth Sciences: Environmental Geoscience Track

Bachelor of Arts in Earth Sciences: Geology Track

Bachelor of Arts in Earth Sciences: Geophysics Track

Bachelor of Arts in Earth Sciences: Paleontology Track

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Others (7)

Bachelor of Arts in Accounting

Bachelor of Science in Accounting

Social Sciences and Management (7)

Bachelor of Arts in Asian Studies

Bachelor of Arts in Cinema Studies

Bachelor of Arts in Communication Disorders and Sciences

Bachelor of Arts in Economics

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The University of Oregon (UO) is one of just 62 research institutions in the U.S. and Canada that are members in the prestigious Association of American Universities (AAU). As the only AAU institution in the state of Oregon, the UO is home to nearly 90 graduate degree programs, many of which, due to their outstanding faculty and research accomplishments, have received national and international recognition: According to the Graham-Diamond Report, the faculty in the UO?s College of Arts and Sciences ranks 15th in the nation among public research universities.US News and World Report consistently ranks the College of Education graduate program as among the best in the U.S. In the 2009 edition of "America?s Best Graduate Schools," the program ranked fifth in the nation overall and second among public institutions, and the Special Education program was ranked third among all schools and second among public institutions for the 9th consecutive year. In addition, the College of Education was the top school, public or private, in the amount of funded research per faculty member. U.S. News & World Report has rated the graduate programs in the Charles H. Lundquist College of Business among the top 10 of all schools on the west coast and its Oregon M.B.A. Program in the top 6% of all M.B.A. programs nationally.DesignIntelligence, a publication that ranks the top US architecture and design schools, has recognized the UO's School of Architecture and Allied Arts for its commitment to teaching sustainable design. Landscape Architecture ranked first and both the Architecture and Interior design programs placed second. In the area of overall excellence, the three programs also ranked well regionally and nationally. The graduate Interior Design program ranked first in the region and 15th in the nation. Nationally, the Landscape Architecture graduate program ranked 13th. The UO is the only university in the state to offer accredited professional degrees in Architecture, Landscape Architecture and Interior Architecture;The UO School of Journalism and Communication is home to a rare and highly regarded journalism-based master's program in literary nonfiction. Etude, an online journal of literary nonfiction features the work of the program?s graduate students and alumni. The University of Oregon?s School of Music and Dance is the only full-range professional school of music and dance in the Oregon University System. The School of Law ranks among the top 100 schools in the country, with a student-to-faculty ratio of 1:17.6 and a bar passage rate of 85.4% for 2009. The Environmental Law program remains among the top 10 programs in the U.S, and after only three years since its inception, the Conflict Resolution program was ranked as the seventh best Dispute Resolution program in the country. The UO is also home to over 60 research institutes and centers, which bring together an array of fields, from those in the humanities and social sciences to those in the physical sciences and technical fields. Graduate students in these and all disciplines receive many opportunities to engage peers and faculty alike in an environment characterized by mutual respect and professionalism, integrity and support.