Bachelor of Science in Marketing

Shortlist

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Marketing is the study of the processes for developing and distributing goods and services attractive to selected customer groups. These markets may include both consumer and organizational (industrial, governmental, or non-profit) groups. An understanding of customers results from studies of psychological and sociological perspectives and from the use of research tools. Based on this understanding, competitive strategies and distribution channels can be devised to reach the desired customers more effectively. The emergence of e-commerce has substantially modified some of the existing strategies for understanding the customer and for managing channels of distribution. The department encourages internships, which enable students to combine their education with practical, paid work experience in their career field. For additional details, students should consult their academic advisor and the Office of Internships and Employer Relations at 203.932.7491. Students earning a B.S. degree in marketing are required to complete 121 credits, including the university core curriculum (40 credits), the business program core (30 credits), non-Business elective requirements, and QANL 2216. The following are in addition to the aforementioned curricular requirements: Business Major: 18 credits MKTG 2205 - Consumer Behavior or MKTG 3307 - Advertising and Promotion MKTG 3302 - Organizational Marketing MKTG 3326 - Overview of E-Commerce MKTG 4413 - International Marketing MKTG 4442 - Mktg Research in Global Environment One 3 credit MKTG junior or senior level course Business Restricted Electives: 12 credits These credits are chosen in consultation with the adviser.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

TOEFL

80+

IELTS

6.5+

Applicants must submit official certified copies of original senior secondary/high school records. Other English Language Requirements: A minimum Pearson Test of English (PTE) score of 53 OR A minimum iTEP score of 3.7 OR An ELS Certificate of Completion of Level 112, English for Academic Purposes (EAP) Program.

Starting Month(s)

Jan-2000

Tuition fee and scholarships

Tuition Fee
Scholarships

Domestic Students

Tuition Fee/year

0 USD

Tuition Fee (Out of State)

International Students

Tuition Fee/year

0 USD

Other Expenses

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

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Bachelor of Science in Marketing

MarketingMain Subject Area

Program overview

Main Subject

Degree

Study Level

Program overview

Main Subject

Degree

Study Level

Admission requirements

Exam Scores

Important Dates

Tuition fee and scholarships

Tuition Fee

Scholarships

Domestic Students

International Students

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