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International Marketing MSc
Dundee City Campus, Dundee, United Kingdom
12 monthsProgram duration
19,900 GBPTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Marketing as a business discipline changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around the availability and...
Read more
Marketing as a business discipline changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around the availability and access to customer data, online trends and market research, which is very important for understanding customer behaviours and as an important stage of marketing planning.
As well as covering the traditional founding concepts and theories of marketing through International Marketing MSc, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.
Read lessProgram overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Marketing as a business discipline changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around the availability and...
Read more
Marketing as a business discipline changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around the availability and access to customer data, online trends and market research, which is very important for understanding customer behaviours and as an important stage of marketing planning.
As well as covering the traditional founding concepts and theories of marketing through International Marketing MSc, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.
Read lessAdmission Requirements
Equivalent of a UK 2:2 degree in any subject which has enabled the applicant to develop analytical and quantitative skills. If you are concerned that your qualifications do not meet our normal expectation you may apply, but you should include a short personal statement concerning your general interest in your own education, work experience and prior relevant learning. Places are limited and early application is advised even for well-qualified candidates.
Tuition Fee and Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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