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In order to prepare for the varied demands of a career in marketing, the Marketing major courses follow an interdisciplinary approach, stressing fundamentals of behavioral analysis, decision-making, research, and the application of managerial techniques to marketing problems. Graduates of this program find opportunities in general management, product management, advertising, sales, marketing research, public relations, retailing, wholesaling, and marketing service organizations. Learning Outcomes: Learn to create a marketing mix to market products, services and ideas to customers Acquire the knowledge to develop marketing strategy Learn how to effectively communicate marketing information to their various constituencies Develop an understanding of human behavior related to marketing activity
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
In order to prepare for the varied demands of a career in marketing, the Marketing major courses follow an interdisciplinary approach, stressing fundamentals of behavioral analysis, decision-making, research, and the application of managerial techniques to marketing problems. Graduates of this program find opportunities in general management, product management, advertising, sales, marketing research, public relations, retailing, wholesaling, and marketing service organizations. Learning Outcomes: Learn to create a marketing mix to market products, services and ideas to customers Acquire the knowledge to develop marketing strategy Learn how to effectively communicate marketing information to their various constituencies Develop an understanding of human behavior related to marketing activity
Admission Requirements
75+
6+
Other English Language Requirements accepted: Proof of completion of level 6 at the University’s English Language Institute (ELI); Attainment of a satisfactory score on the University of Bridgeport’s English Language Assessment Battery (ELAB); A minimum Pearson Test of English Academic (PTE Academic) score of 53; A grade of “C†or better from an accredited American university for one semester of college English Composition; An official letter certifying completion of ELS (English Language Service) Level 112; An official “O†level or “A†level Certificate indicating a grade of “C†or better in English; An EIKEN score of Grade 2A or above for undergraduates and a score of Grade Pre-1 or above for graduates; A score of 4 or better on the “English A†Higher Level examination in the International Baccalaureate (IB) program; WAEC, WASSE, CXC, etc. – Score of “C†or better on English Language exam.
48 Months
Jan-2000
Tuition fees
Domestic
0 USD
International
0 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
B.S. in Marketing
48 monthsProgramme duration
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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