Bachelor of Arts in Advertising

The Bachelor of Arts in Advertising in the Lew Klein College of Media and Communication at Temple University provides students with the tools and knowledge needed to advance their creative thinking skills and reach audiences through innovative advertising messaging and methods.
In our Advertising bachelor’s degree program, you learn the fundamentals of advertising, as well as the various aspects of communication that encompass advertising so you are prepared to create professional ad campaigns and presentations for real-life clients. Some of the aspects of advertising you can study include:

• art direction, 
• branding, 
• copywriting, 
• media planning, 
• research and 
• strategy.

The goal of advertising is to build connections between people and brands, ideas and institutions. Unlike public relations, it involves promoting a product, service or organization through paid media—from billboards to social media ads to television or radio commercials. This cutting-edge field is the most visible part of the marketing process and both influences and is influenced by current trends and culture.