Accelerated Bachelor of Business Administration in Marketing

Marketing serves critical economic functions; companies of all sizes must develop effective marketing strategies to reach customers; this requires an understanding of how to innovate and develop new products, create effective promotional programs, price products and services, and distribute these in a global marketplace. The marketing curriculum at Fox provides students with occupationally-viable skills and professional development opportunities. Contemporary marketing focuses on performance metrics and the Fox marketing curriculum seeks to immerse students in the quantitative methods and the behavioral sciences necessary to address marketing problems. Experiential and active learning are common in the upper division curriculum and projects are often offered in cooperation with business and government organizations. Students are encouraged to choose specific course sequences within the curriculum which offer more in-depth coverage of topics and provide job-ready skills; these sequences include: Supply Chain Management, Digital Marketing, Consumer Insights, Sales Force Effectiveness and Retailing. Marketing majors have varied career choices, including: Advertising - including media planning, social media, or account management Direct Marketing Digital Marketing Global Marketing Logistics and supply chain management Marketing Management Marketing Research and consumer insights Non-profit organizations such as hospitals and universities Sales and sales management Wholesaling and Retail Management, including buying and allocations Marketing majors are encouraged to become involved in the American Marketing Association (AMA), a student professional organization that offers students the opportunity to meet business leaders in marketing. Motivated students can accelerate their BBA program to finish in 3 years.