International Business Administration - Focus on Business Psychology (B.A.)

Our B.A. International Business Administration - Business Psychology programme will equip you with specialist business administration and psychology expertise. The integrated projects will strengthen your social and intercultural skills.

You will gain in-depth knowledge of marketing, accounting and sales - always in a global context and with an integrated, comprehensive reference to psychology.

If you want to study business psychology, you can look forward to challenging modules that prepare you for a varied professional life.

Have you ever preferred tidying up to cramming? Soon only your peers will feel that way – your knowledge of the psychology of learning and motivation has made you more efficient, and now you can share your expertise with growing teams.

Through the Emotions in the Workplace and Advertising and Psychologically-Based Personnel Selection modules, companies can rely on you to hire the best personnel and treat them appropriately.

Your acquired market and advertising psychology skills will certainly come in handy, especially in personnel development.

So, you shape the working environment of various organizations based on your psychological knowledge. You will thus become a valuable asset, as your business studies will seamlessly blend in with your skills.

You'll get a premium education in international business studies, including applied business mathematics, business English, an extensive understanding of corporate management, and even an immersion in private commercial law.

You also get to choose between:

• 7 Semester / 3.5-year option (International Experience Track)
• 6 Semester / 3-year option (Fast Track)

With your degree, the following and other career paths are open to you:

• Management consultant
• Marketing and advertising positions
• Market and behavioural researcher
• Coach
• Expert in the areas of personnel selection, development, or marketing