Creative Industries Management (B.A.)

Study Creative Industries Management and learn to support, market and manage success in the creative industries. The B.A. programme prepares you to start your own business or to work for companies that look for innovative approaches to management.

The B.A. Creative Industries Management study programme adapts all-time management classics to the complex and dynamic world of the cultural and creative industries and the broader creative economy. Communication, culture, and arts as well as entrepreneurship have been added to the course to develop your critical understanding and diverse skill set.

During your studies, you can focus on four areas: Music, Visual Arts, Creative Writing or General Creative Industries Management. This English-language programme in the heart of cosmopolitan Berlin attracts German students who cherish learning and working across cultural boundaries, as well as international students from all over the world. You become part of a diverse, international, and supportive community whose members co-create their learning experiences on a day-to-day basis.

You will learn about diverse business models, strategies and practices and develop your own identity as a creative manager. You will be able to train your management skills and deepen your knowledge about non-traditional industries and the arts, as well as social, sustainable, and cultural organisations. You will gain further practical experience in managing and marketing creative processes and products through numerous hands-on projects with fellow students across the entire School of Popular Arts and in collaboration with our diverse network partners.

Having completed your B.A. Creative Industries Management degree, you know how to manage projects and processes successfully.

As an expert in trends and innovation, communication, organisational development, team leadership and creative processes, you will have a wide range of career opportunities in the creative economy and beyond:

• Management and marketing in businesses and organisations in the creative industries (advertising, architecture, arts and crafts, design, fashion, film, photography, music, performing arts, publishing, software, games, tourism and leisure, television and radio)
• Professional service firms, delivering services to the creative industries (e.g. Communication, event, and marketing agencies) 
• Business associations and policy makers in the field 
• Businesses in other industries that are seeking creative talent in areas such as innovation and change management
• Communication, event and marketing agencies
• Communication, media relations, and marketing departments of companies
• Working as a freelancer and entrepreneur with your own business