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The Master in Marketing, Management, Communication, Media is a 18 month programme developed to prepare students for a diverse range of career opportunities around the world in the fields of communications, brand management, media and public relations.
The Master in Marketing, Management, Communication, Media trains professionals to develop strategies for companies involved in communications, marketing and advertising, brand management, media and journalism. The objective of this programme is to enable students to develop and evaluate effective communication, brand, media and management strategies using the latest methodologies needed for today’s global business demands. Students will improve their decision-making skills as they learn how to identify new market segments, develop content for different media formats, establish distinctive brand positioning, draft Human Resource (HR) policies, manage human assets and communications strategies, as well as apply data to create compelling messages and seamlessly handle critical public relations (PR) situations.
Throughout their eighteen months of study, students explore a range of pertinent courses including PR, strategic planning, brand design, communication planning, event strategy and global media strategy, amongst others. The programme is based on a multidisciplinary approach, which teaches students the varied strategies and methodologies in demand, by global employers in this vastly competitive field.
There are abundant and rewarding opportunities at a regional and global level for Marketing, Management, Communication and Media graduates. This degree offers several career paths including communication professionals in PR, advertising and branding agencies or in public entities, human resources consultants and marketing professionals in a business organisation including Director of PR, and Project Manager among others.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master in Marketing, Management, Communication, Media is a 18 month programme developed to prepare students for a diverse range of career opportunities around the world in the fields of communications, brand management, media and public relations.
The Master in Marketing, Management, Communication, Media trains professionals to develop strategies for companies involved in communications, marketing and advertising, brand management, media and journalism. The objective of this programme is to enable students to develop and evaluate effective communication, brand, media and management strategies using the latest methodologies needed for today’s global business demands. Students will improve their decision-making skills as they learn how to identify new market segments, develop content for different media formats, establish distinctive brand positioning, draft Human Resource (HR) policies, manage human assets and communications strategies, as well as apply data to create compelling messages and seamlessly handle critical public relations (PR) situations.
Throughout their eighteen months of study, students explore a range of pertinent courses including PR, strategic planning, brand design, communication planning, event strategy and global media strategy, amongst others. The programme is based on a multidisciplinary approach, which teaches students the varied strategies and methodologies in demand, by global employers in this vastly competitive field.
There are abundant and rewarding opportunities at a regional and global level for Marketing, Management, Communication and Media graduates. This degree offers several career paths including communication professionals in PR, advertising and branding agencies or in public entities, human resources consultants and marketing professionals in a business organisation including Director of PR, and Project Manager among others.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Sorbonne University Abu Dhabi
offers 10+ undergraduate bachelor programmes covering Humanities,
Sciences, Languages, Social sciences, and law delivered by permanent faculty
based in Abu Dhabi and Visiting professors. All programmes follow the academic
curricula defined in Paris, except for the bachelors specific to the Abu Dhabi
campus. However, all programmes offer high quality education and answer the
European academic standards. Graduates receive a Parisian bachelor’s degree issued
by Sorbonne University in the fields of Humanities and Sciences and by
University of Paris in the fields of Law and Economics.
·
For
programmes taught in French and for students who are not fluent in French, they
can apply for the Foundation Year in Intensive French .
·
For
programmes taught in English, students must show proof of proficiency of the
teaching language. Please refer to the brochure of each programme for more
information.
·
For
the Bachelors in Physics and Mathematics, students may have to apply for the Foundation Year in Sciences , depending on their level.
·
For
the Bachelor in Records Management and Archival Sciences, students may have to
apply for the Foundation Year in Records Management and Archival Sciences , depending on their level.
Learn
more about undergraduate admission types here.
The average tuition fees for students at undergraduate
level are 215,100 AED.
Full
and partial scholarships for international undergraduate students are
available.
International
students should submit an application online if they meet the minimum requirements .
Sorbonne Abu Dhabi offers 15+ masters programmes. These programmes are perfect for graduates and working professionals who want to improve their careers by learning advanced theoretical and practical approaches in their respective fields of study. All masters’ degrees are French degrees and offered by Sorbonne University and University of Paris and recognised in the UAE and worldwide.
Our degree programmes cover 18 (3 semesters) to 24 months (4 semesters) and are taught in the evening and/or on weekends, in consideration of students who intend to combine their studies with work. Our programmes are designed to promote practical learning experience through internships. All postgraduate degree programmes are taught in English, except for the Teaching French as a Foreign Language degree.
Our master’s curriculum is delivered by visiting professors from France and the UAE. All our faculty have achieved worldwide acclaim and impact in their respective fields through lectures, seminars, case studies, and workshops.
For specific information about each of our postgraduate degrees, please follow the links below:
Master in Marketing, Management, Communication, Media
Abu Dhabi Campus, Abu Dhabi, United Arab Emirates
18 monthsProgram duration
45,344 USDTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master in Marketing, Management, Communication, Media is a 18 month programme developed to prepare students for a diverse range of career opportunities around the world in the fields of communications, brand management, media and public relations.
The Master in Marketing, Management, Communication, Media trains professionals to develop strategies for companies involved in communications, marketing and advertising, brand management, media and journalism. The objective of this programme is to enable students to develop and evaluate effective communication, brand, media and management strategies using the latest methodologies needed for today’s global business demands. Students will improve their decision-making skills as they learn how to identify new market segments, develop content for different media formats, establish distinctive brand positioning, draft Human Resource (HR) policies, manage human assets and communications strategies, as well as apply data to create compelling messages and seamlessly handle critical public relations (PR) situations.
Throughout their eighteen months of study, students explore a range of pertinent courses including PR, strategic planning, brand design, communication planning, event strategy and global media strategy, amongst others. The programme is based on a multidisciplinary approach, which teaches students the varied strategies and methodologies in demand, by global employers in this vastly competitive field.
There are abundant and rewarding opportunities at a regional and global level for Marketing, Management, Communication and Media graduates. This degree offers several career paths including communication professionals in PR, advertising and branding agencies or in public entities, human resources consultants and marketing professionals in a business organisation including Director of PR, and Project Manager among others.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master in Marketing, Management, Communication, Media is a 18 month programme developed to prepare students for a diverse range of career opportunities around the world in the fields of communications, brand management, media and public relations.
The Master in Marketing, Management, Communication, Media trains professionals to develop strategies for companies involved in communications, marketing and advertising, brand management, media and journalism. The objective of this programme is to enable students to develop and evaluate effective communication, brand, media and management strategies using the latest methodologies needed for today’s global business demands. Students will improve their decision-making skills as they learn how to identify new market segments, develop content for different media formats, establish distinctive brand positioning, draft Human Resource (HR) policies, manage human assets and communications strategies, as well as apply data to create compelling messages and seamlessly handle critical public relations (PR) situations.
Throughout their eighteen months of study, students explore a range of pertinent courses including PR, strategic planning, brand design, communication planning, event strategy and global media strategy, amongst others. The programme is based on a multidisciplinary approach, which teaches students the varied strategies and methodologies in demand, by global employers in this vastly competitive field.
There are abundant and rewarding opportunities at a regional and global level for Marketing, Management, Communication and Media graduates. This degree offers several career paths including communication professionals in PR, advertising and branding agencies or in public entities, human resources consultants and marketing professionals in a business organisation including Director of PR, and Project Manager among others.
Admission requirements
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
Sorbonne University Abu Dhabi offers 10+ undergraduate bachelor programmes covering Humanities, Sciences, Languages, Social sciences, and law delivered by permanent faculty based in Abu Dhabi and Visiting professors. All programmes follow the academic curricula defined in Paris, except for the bachelors specific to the Abu Dhabi campus. However, all programmes offer high quality education and answer the European academic standards. Graduates receive a Parisian bachelor’s degree issued by Sorbonne University in the fields of Humanities and Sciences and by University of Paris in the fields of Law and Economics.
· For programmes taught in French and for students who are not fluent in French, they can apply for the Foundation Year in Intensive French .
· For programmes taught in English, students must show proof of proficiency of the teaching language. Please refer to the brochure of each programme for more information.
· For the Bachelors in Physics and Mathematics, students may have to apply for the Foundation Year in Sciences , depending on their level.
· For the Bachelor in Records Management and Archival Sciences, students may have to apply for the Foundation Year in Records Management and Archival Sciences , depending on their level.
Learn more about undergraduate admission types here.
The average tuition fees for students at undergraduate level are 215,100 AED.
Full and partial scholarships for international undergraduate students are available.
International students should submit an application online if they meet the minimum requirements .
Arts and Humanities (3)
Bachelor in Applied Foreign Languages
Bachelor in French Literature
Bachelor in Geography and Planning
Bachelor in History
Bachelor in History of Art and Archaeology
Double Bachelor in Philosophy and Sociology
Natural Sciences (3)
Bachelor in Mathematics, Specialisation in Data Science for Artificial Intelligence
Bachelor in Physics
Social Sciences and Management (3)
Bachelor in Economics and Management
Bachelor in Law
Bachelor in Records Management and Archival Science
Sorbonne Abu Dhabi offers 15+ masters programmes. These programmes are perfect for graduates and working professionals who want to improve their careers by learning advanced theoretical and practical approaches in their respective fields of study. All masters’ degrees are French degrees and offered by Sorbonne University and University of Paris and recognised in the UAE and worldwide.
Our degree programmes cover 18 (3 semesters) to 24 months (4 semesters) and are taught in the evening and/or on weekends, in consideration of students who intend to combine their studies with work. Our programmes are designed to promote practical learning experience through internships. All postgraduate degree programmes are taught in English, except for the Teaching French as a Foreign Language degree.
Our master’s curriculum is delivered by visiting professors from France and the UAE. All our faculty have achieved worldwide acclaim and impact in their respective fields through lectures, seminars, case studies, and workshops.
For specific information about each of our postgraduate degrees, please follow the links below:
Postgraduate study - Sorbonne Abu Dhabi
Arts and Humanities (4)
Master in Applied Foreign Languages: Speciality Management and International Business
Master in History of Art and Museum Studies
Master in Urban Planning and Development
Business and Management (4)
Master in Banking and Finance: Law and Regulations of Banking and Financial Systems
Master in Marketing, Management, Communication, Media
Natural Sciences (4)
Master in Environment: Dynamics of Territories and Societies
Master in Physics – Specialisation in Non-Destructive Characterisation with Applications for Cultural Heritage
Social Sciences and Management (4)
Master in Applied Sociological Research
Master in Environmental Sustainability Law and Policies
Master in Health Economics
Master in International Business Law
Master in International Law, International Relations and Diplomacy
Master in Records Management and Archival Studies
Master in Teaching French as a Foreign Language