PhD in Business (Marketing)

Singapore Management University (SMU) offers a Bachelor degree for the following:

• Accountancy
• Business Management 
• Law
• Science (Economics)
• Science (Information Systems)  
• Social Science
  
  

A testament to our learning approach is our par excellence employability track record. Based on the Global Employment Survey (GES) in 2017, 94% of our students were employed within six months of graduation, with more than 50% of graduates receiving job offers before graduation. 

Undergraduates have the choice to pursue specialised fields of study from our broad-based curriculum; with more than 300 possible combinations of double majors from any of the 44 majors across the six schools, 70% graduate with a double degree or second major. SMU is once again pioneering innovative learning with its SMU-X courses - an experiential, collaborative and interdisciplinary learning module to co-create solutions for meaningful, real-world projects through corporate partnerships.

The SMU education also features an unparalleled co-curriculum that nurtures our undergraduates holistically; on average, our students complete 145 community service hours each, well over the mandatory 80 hours towards improving the lives of others.

As an SMU student, you will have the chance to experience at least one form of global exposure through overseas exchange, study missions, internships, community service projects, academic and co-curricular activities and competitions, or business cultural study trips.

International Students coming to SMU can also expect a vibrant student life in our city campus and acclimatisation programmes to integrate with the student community. For any financial assistance, students can consider our range of scholarships, bursaries, study abroad loans, grants, subsidies and book allowances available.

These opportunities allow students to hone their hard knowledge skills, soft people skills and ‘heart’ skills. In fact, 99% of our graduates affirmed that the SMU educational experience has been impactful.  Join us and Discover The SMU Difference.

As a globally-recognised premier university in Asia with an extensive partner network, we have continuously grown our suite of postgraduate programmes designed to develop a new generation of leaders for the knowledge-based economy.  We are renowned for our unique pedagogical approach and recognised by major bodies and associations for our quality and research. You can capitalise on our intricately-linked partner network and be immersed in a truly global student experience.

SMU is ranked 41st globally in the 2019 QS Ranking by Subject (Business and Management). The School of Accountancy ranked first in Asia by Brigham Young University for Accounting Research. SMU Master of IT in Business ranked first in Asia for the second year running in the QS Masters in Business Analytics Rankings 2020. And the SMU Lee Kong Chian School of Business MBA ranked 10th among Asian business schools in Financial Times’ Global MBA Rankings 2019.

You can look forward to being mentored by outstanding faculty and leading industry practitioners.Through our interactive seminar-style pedagogy, your ‘hard’ critical and analytical skills will be sharpened and your ‘soft’ articulation, presentation and leadership skills honed. Our emphasis on your ‘heart’ skills also nurtures you to be a socially responsible leader.

SMU's postgraduate curricula is designed in consultation with corporate partners including renowned overseas schools; involving current and practical applications with industry-based learning approaches. Our students enjoy unparalleled networking and career opportunities. From workshops to employer matching, they receive comprehensive guidance on succeeding in their employment opportunities with the support of our dedicated career counsellors.

Studying in Singapore exposes our students to a unique experience as this country is a cultural melting pot where east meets west. SMU's world-class city campus is situated in the heart of Singapore's bustling central business district and the arts and heritage precincts, pulsating with the vibrancy of our diverse and international student body. 

If you are interested in pursuing your postgraduate education further, SMU offers two types of Doctoral Programmes: Doctor of Philosophy (PhD) and Practice Research Doctorate programmes.