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In the Master of Advertising you will explore a range of evolutionary communication processes to build professional knowledge and skills for today's competitive global environments related to advertising and promotional activities. Enrolling in this degree will offer you the opportunity to develop advanced knowledge and transferable skills in advertising. You will be encouraged to build a global and local outlook on marketing and communication practices, including a creative approach to leadership, strategy planning and campaign development in the constantly evolving advertising and broader communication industries. On completion of the degree, graduates will be responsive professional leaders with specialised knowledge of the global advertising industry. You will be able to work collaboratively in international and interdisciplinary teams and will be prepared for professional roles in advertising and promotional agencies, or consultancies and other organisations (business, government and non-profit) which use advertising to achieve their goals. You will be able to lead and manage high-quality outcomes in delivering international, integrated advertising campaigns. As a graduate you will be able to:
determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgement and ethical responsibility relating to your professional practice and discipline
critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, to extend and challenge knowledge and practice in advertising and communication
professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences
provide leadership within your discipline, as well as collaborate with others
use appropriate research methods to design and execute substantial projects, evaluate the outcomes and theorise about the contribution of your learning to the profession and knowledge area
master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication environment.
You will be able to conduct research, develop theories, implement organisational behaviours, create effective structures within the advertising industry and respond effectively to changing societal demands on advertising practice.
Program overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
In the Master of Advertising you will explore a range of evolutionary communication processes to build professional knowledge and skills for today's competitive global environments related to advertising and promotional activities. Enrolling in this degree will offer you the opportunity to develop advanced knowledge and transferable skills in advertising. You will be encouraged to build a global and local outlook on marketing and communication practices, including a creative approach to leadership, strategy planning and campaign development in the constantly evolving advertising and broader communication industries. On completion of the degree, graduates will be responsive professional leaders with specialised knowledge of the global advertising industry. You will be able to work collaboratively in international and interdisciplinary teams and will be prepared for professional roles in advertising and promotional agencies, or consultancies and other organisations (business, government and non-profit) which use advertising to achieve their goals. You will be able to lead and manage high-quality outcomes in delivering international, integrated advertising campaigns. As a graduate you will be able to:
determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgement and ethical responsibility relating to your professional practice and discipline
critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, to extend and challenge knowledge and practice in advertising and communication
professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences
provide leadership within your discipline, as well as collaborate with others
use appropriate research methods to design and execute substantial projects, evaluate the outcomes and theorise about the contribution of your learning to the profession and knowledge area
master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication environment.
You will be able to conduct research, develop theories, implement organisational behaviours, create effective structures within the advertising industry and respond effectively to changing societal demands on advertising practice.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
At RMIT, you’ll get an education that prepares you for success, exposes you to new ideas and equips you with skills and knowledge to excel. You’ll join a vibrant and welcoming university filled with social, cultural, sporting and recreation activities.
RMIT offers over 400 programs to domestic and international students at study levels including foundation studies, certificate, diploma, and Bachelor’s degree.
Explore our study areas below to find your perfect course, or head to our website now to filter your area and browse our courses.
There's more than one way to get into the course you want. If you don’t meet the entry requirements of the course, explore RMIT’s pathway programs. Recognised pathways provide opportunities for you to transfer from one RMIT course to another. Being acknowledged for previous study may reduce the duration of your course and save you money and get you on the path to the qualification you want.
We understand that as international students, you sometimes face extra challenges in your learning. In addition to the huge range of study support, social activities and other services already available to students, RMIT has invested in free services customised for international students to access when and where it suits you:
Establish yourself as an expert in your field through postgraduate study or research at RMIT.
Are you looking to change your career direction, build on your skill set or create a valuable network of connections? Whatever your reasons for returning to postgraduate study , RMIT will help you take the next step with over 90 postgraduate degrees to choose from, including graduate certificates, graduate diplomas and Master’s degrees.
RMIT has helped hundreds of thousands of students to gain an edge and control their future. If you want to boost your job prospects in your current field, postgraduate study will give you the tools you need to get there. If you’re ready to change direction, returning to study can create a valuable network of connections and give you the experience and skills to get a headstart in your new field. Plus, your previous study and work experience might qualify you to fast track your studies and start your dream career sooner.
Want to develop and apply your knowledge to shape a better world? Research at RMIT aims to solve critical global problems and to deliver significant economic, social and environmental impact. Showcase your ability for critical thinking and long-term project management through the challenges of a research degree.
Our research centres and groups have a national impact in their specialist areas. Links to industry and government allow our academics and Higher Degrees by Research candidates to conduct relevant, focused and applied research.
Our Enabling Capability Platforms connect researchers from multiple disciplines under a thematic umbrella. Our eight platforms are:
Master of Advertising
Melbourne City campus, Melbourne, Australia
# =45QS Subject Rankings
24 monthsProgram duration
36,480 AUDTuition Fee/year
01 Mar, 2023Application Deadline
Program overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
Enrolling in this degree will offer you the opportunity to develop advanced knowledge and transferable skills in advertising. You will be encouraged to build a global and local outlook on marketing and communication practices, including a creative approach to leadership, strategy planning and campaign development in the constantly evolving advertising and broader communication industries.
On completion of the degree, graduates will be responsive professional leaders with specialised knowledge of the global advertising industry. You will be able to work collaboratively in international and interdisciplinary teams and will be prepared for professional roles in advertising and promotional agencies, or consultancies and other organisations (business, government and non-profit) which use advertising to achieve their goals. You will be able to lead and manage high-quality outcomes in delivering international, integrated advertising campaigns.
As a graduate you will be able to:
- determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgement and ethical responsibility relating to your professional practice and discipline
- critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, to extend and challenge knowledge and practice in advertising and communication
- professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences
- provide leadership within your discipline, as well as collaborate with others
- use appropriate research methods to design and execute substantial projects, evaluate the outcomes and theorise about the contribution of your learning to the profession and knowledge area
- master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication environment.
You will be able to conduct research, develop theories, implement organisational behaviours, create effective structures within the advertising industry and respond effectively to changing societal demands on advertising practice.Program overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
Enrolling in this degree will offer you the opportunity to develop advanced knowledge and transferable skills in advertising. You will be encouraged to build a global and local outlook on marketing and communication practices, including a creative approach to leadership, strategy planning and campaign development in the constantly evolving advertising and broader communication industries.
On completion of the degree, graduates will be responsive professional leaders with specialised knowledge of the global advertising industry. You will be able to work collaboratively in international and interdisciplinary teams and will be prepared for professional roles in advertising and promotional agencies, or consultancies and other organisations (business, government and non-profit) which use advertising to achieve their goals. You will be able to lead and manage high-quality outcomes in delivering international, integrated advertising campaigns.
As a graduate you will be able to:
- determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgement and ethical responsibility relating to your professional practice and discipline
- critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, to extend and challenge knowledge and practice in advertising and communication
- professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences
- provide leadership within your discipline, as well as collaborate with others
- use appropriate research methods to design and execute substantial projects, evaluate the outcomes and theorise about the contribution of your learning to the profession and knowledge area
- master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication environment.
You will be able to conduct research, develop theories, implement organisational behaviours, create effective structures within the advertising industry and respond effectively to changing societal demands on advertising practice.Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
PHD
At RMIT, you’ll get an education that prepares you for success, exposes you to new ideas and equips you with skills and knowledge to excel. You’ll join a vibrant and welcoming university filled with social, cultural, sporting and recreation activities.
RMIT offers over 400 programs to domestic and international students at study levels including foundation studies, certificate, diploma, and Bachelor’s degree.
Explore our study areas below to find your perfect course, or head to our website now to filter your area and browse our courses.
There's more than one way to get into the course you want. If you don’t meet the entry requirements of the course, explore RMIT’s pathway programs. Recognised pathways provide opportunities for you to transfer from one RMIT course to another. Being acknowledged for previous study may reduce the duration of your course and save you money and get you on the path to the qualification you want.
We understand that as international students, you sometimes face extra challenges in your learning. In addition to the huge range of study support, social activities and other services already available to students, RMIT has invested in free services customised for international students to access when and where it suits you:
quality teaching support
make friends and connections
technology troubleshooting.
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Bachelor of Accounting
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Natural Sciences (6)
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Bachelor of Engineering (Environmental Engineering) (Honours)
Bachelor of Environment and Society
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Bachelor of Environmental Science/Bachelor of Engineering (Environmental Engineering) (Honours)
Bachelor of Environmental Science/Bachelor of Environment and Society
Bachelor of Food Technology and Nutrition
Bachelor of Food Technology and Nutrition/Bachelor of Business
Bachelor of Science (Applied Chemistry)/Bachelor of Engineering (Chemical Engineering) (Honours)
Bachelor of Science (Nanotechnology)/Bachelor of Science (Applied Sciences)
Social Sciences and Management (6)
Bachelor of Arts (International Studies) (Honours)
Bachelor of Communication (Advertising)
Bachelor of Communication (Journalism)
Bachelor of Communication (Media)
Bachelor of Communication (Professional Communication)
Bachelor of Communication (Public Relations)
Bachelor of Criminal Justice
Bachelor of Design (Digital Media)
Bachelor of Education
Bachelor of Health, Physical Education and Sport (Secondary)
Bachelor of International Studies
Bachelor of Justice and Criminology (Honours)
Bachelor of Laws
Bachelor of Legal and Dispute Studies
Bachelor of Media and Communication (Honours)
Bachelor of Social Work (Honours)
Bachelor of Social Work (Honours)/Bachelor of Social Science (Psychology)
Bachelor of Youth Work and Youth Studies
Establish yourself as an expert in your field through postgraduate study or research at RMIT.
Are you looking to change your career direction, build on your skill set or create a valuable network of connections? Whatever your reasons for returning to postgraduate study , RMIT will help you take the next step with over 90 postgraduate degrees to choose from, including graduate certificates, graduate diplomas and Master’s degrees.
RMIT has helped hundreds of thousands of students to gain an edge and control their future. If you want to boost your job prospects in your current field, postgraduate study will give you the tools you need to get there. If you’re ready to change direction, returning to study can create a valuable network of connections and give you the experience and skills to get a headstart in your new field. Plus, your previous study and work experience might qualify you to fast track your studies and start your dream career sooner.
Want to develop and apply your knowledge to shape a better world? Research at RMIT aims to solve critical global problems and to deliver significant economic, social and environmental impact. Showcase your ability for critical thinking and long-term project management through the challenges of a research degree.
Our research centres and groups have a national impact in their specialist areas. Links to industry and government allow our academics and Higher Degrees by Research candidates to conduct relevant, focused and applied research.
Our Enabling Capability Platforms connect researchers from multiple disciplines under a thematic umbrella. Our eight platforms are:
Advanced Manufacturing and Fabrication
Advanced Materials
Biomedical and Health Innovation
Design and Creative Practice
Global Business Innovation
Information and Systems (Engineering)
Social Change
Urban Futures
Arts and Humanities (6)
Master of Animation, Games and Interactivity
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Master of Disaster, Design and Development
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Master of Landscape Architecture
Master of Translating and Interpreting
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Master of Writing and Publishing
Business and Management (6)
Master of Analytics
Master of Blockchain Enabled Business
Master of Business (Accountancy)
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Master of Business (Business Information Systems)
Master of Business (Economics, Finance & Marketing)
Master of Business (Supply Chain & Logistics)
Master of Business Information Technology
Master of Data Science
Master of Finance
Master of Marketing
Master of Professional Accounting
Master of Project Management
Online Master of Data Science Strategy and Leadership
Online Master of Marketing
Engineering and Technology (6)
Master of Artificial Intelligence
Master of Cyber Security
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Master of Engineering (Aerospace)
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Master of Engineering (Civil Engineering)
Master of Engineering (Electrical and Electronic Engineering)
Master of Engineering (Electronic Engineering)
Master of Engineering (Environmental Engineering)
Master of Engineering (International Automotive Engineering)
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Master of Engineering (Mechanical, Manufacturing and Mechatronic Engineering)
Master of Information Technology
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Life Sciences and Medicine (6)
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Master of Biotechnology
Master of Clinical Psychology
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Master of Occupational Health and Safety
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Natural Sciences (6)
Master of Energy Efficient and Sustainable Building
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Master of Food Science and Technology
Master of Science (Applied Chemistry)
Master of Science (Applied Physics)
Master of Science (Food Science)
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Master of Science (Mathematical Sciences)
Master of Sustainable Practice
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Master of Teaching Practice (Primary Education)
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PhD (Supply Chain & Logistics)
Engineering and Technology (6)
PhD (Aerospace Engineering and Aviation)
PhD (Chemical Engineering)
PhD (Civil Engineering)
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Life Sciences and Medicine (6)
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Natural Sciences (6)
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