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The whole world of public relations is currently shot through with transformative change. The word “advertising, ” still on the lips of many today, represents a misnomer and, in any event, refers to only one of many communication techniques in a much more complex and specialized milieu. Traditionally sought-after skill sets are being redesigned to meet the far-reaching changes in enterprise, in the market, and in brand-oriented consumption. To meet this demand, UNA – Aziende della Comunicazione Unite and POLI. design have launched the Brand Communication: Designing, Building, and Managing a Brand Specializing Master as a way to enhance the role of the communication consultant, thus establishing common ground between skills that belong to the field of communication and those that belong to the most innovative fields at the Politecnico di Milano. The Specializing Master aims to employ the proper tools to manage the ongoing changes and fill a need to coordinate strategic thinking for the brand, at whose heart lies brand equity.
Program overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
The whole world of public relations is currently shot through with transformative change. The word “advertising, ” still on the lips of many today, represents a misnomer and, in any event, refers to only one of many communication techniques in a much more complex and specialized milieu. Traditionally sought-after skill sets are being redesigned to meet the far-reaching changes in enterprise, in the market, and in brand-oriented consumption. To meet this demand, UNA – Aziende della Comunicazione Unite and POLI. design have launched the Brand Communication: Designing, Building, and Managing a Brand Specializing Master as a way to enhance the role of the communication consultant, thus establishing common ground between skills that belong to the field of communication and those that belong to the most innovative fields at the Politecnico di Milano. The Specializing Master aims to employ the proper tools to manage the ongoing changes and fill a need to coordinate strategic thinking for the brand, at whose heart lies brand equity.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
The university offers more than 25 specialised masters by Politecnico di Milano, managed by POLI.design.
POLI.design offers first and second level specialised masters of 12/24 months, including an internship period of one year in companies, businesses, or professional firms.
Classroom training is a mix of class lessons, seminars and design workshops with contributions and external inputs from the world of business and the professional sector. First and second level masters programmes combine lectures, seminars, and workshops.
Living on campus puts students in constant contact with international design culture present in Milan.
All masters programmes at the university last for one year, including the internship period in companies, factories or professional firms. Each master counts for 60 CFU (University Formative Credits), equivalent to 60 ECTS.
There are also more than 25 Higher Education Courses available. The Advanced Training Courses are the ideal vehicle for professionals who want to enhance their knowledge and travel at high speed. There are excellent faculties, international case studies, and a great desire to learn through immersive teaching at Politecnico. Access is open and subject to selection based on professional profiles.
The Higher Training Courses have variable time commitments. Each course integrates and certifies skills and issues professional credits for Architects and Engineers.
The usual postgraduate entry requirements:
A degree, both Italian or foreign
Curricular selection are the requisites for access to the course.
The average tuition fees for students is between €10,000 (US$12,090) and €16,000 (US$19,344).
Prospective students must fill in the application form on the website, upload their documents, and attend an interview.
Master of Brand Communication
15 monthsProgram duration
13,000 EURTuition Fee/year
22 Jul, 2023Application Deadline
YesScholarships
Program overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
Program overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
Admission requirements
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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