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The idea of the Specializing Master comes from the profound change of the Brand system, a change that has put into crisis the traditional communication systems. The Specializing Master is aimed at those who wish to do creative work with contemporary professional skills according to the profound transformations that communication professions are facing in the transition from Advertising to the new Brand Communication System. To prepare young designers to deal with this new scenario, creative communication projects for traditional and new media will be proposed, under the direction of Creative Directors of the most important Italian and international communication agencies. The Laboratoriominiera Master is aimed at those who wish to do creative work in the world of brand communication, with contemporary professional skills in tune with the profound changes that the communication professions are facing in the transition from Advertising to the new Brand Communication System. The idea of the Master stems from understanding the great change that has affected the system of goods and their communication, a change that threatened traditional communication systems, expanding and intensifying the possibilities: everything is brand, everything is communication, everything is media. To provide young people with the preparation needed to tackle this new scenario, the Master will explore creative communication projects for both traditional media and new types of media, under the supervision of Creative Directors from major Italian and international communications agencies.
Program overview
Main Subject
Art and Design
Degree
Other
Study Level
Masters
Study Mode
On Campus
The idea of the Specializing Master comes from the profound change of the Brand system, a change that has put into crisis the traditional communication systems. The Specializing Master is aimed at those who wish to do creative work with contemporary professional skills according to the profound transformations that communication professions are facing in the transition from Advertising to the new Brand Communication System. To prepare young designers to deal with this new scenario, creative communication projects for traditional and new media will be proposed, under the direction of Creative Directors of the most important Italian and international communication agencies. The Laboratoriominiera Master is aimed at those who wish to do creative work in the world of brand communication, with contemporary professional skills in tune with the profound changes that the communication professions are facing in the transition from Advertising to the new Brand Communication System. The idea of the Master stems from understanding the great change that has affected the system of goods and their communication, a change that threatened traditional communication systems, expanding and intensifying the possibilities: everything is brand, everything is communication, everything is media. To provide young people with the preparation needed to tackle this new scenario, the Master will explore creative communication projects for both traditional media and new types of media, under the supervision of Creative Directors from major Italian and international communications agencies.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
The university offers more than 25 specialised masters by Politecnico di Milano, managed by POLI.design.
POLI.design offers first and second level specialised masters of 12/24 months, including an internship period of one year in companies, businesses, or professional firms.
Classroom training is a mix of class lessons, seminars and design workshops with contributions and external inputs from the world of business and the professional sector. First and second level masters programmes combine lectures, seminars, and workshops.
Living on campus puts students in constant contact with international design culture present in Milan.
All masters programmes at the university last for one year, including the internship period in companies, factories or professional firms. Each master counts for 60 CFU (University Formative Credits), equivalent to 60 ECTS.
There are also more than 25 Higher Education Courses available. The Advanced Training Courses are the ideal vehicle for professionals who want to enhance their knowledge and travel at high speed. There are excellent faculties, international case studies, and a great desire to learn through immersive teaching at Politecnico. Access is open and subject to selection based on professional profiles.
The Higher Training Courses have variable time commitments. Each course integrates and certifies skills and issues professional credits for Architects and Engineers.
The usual postgraduate entry requirements:
A degree, both Italian or foreign
Curricular selection are the requisites for access to the course.
The average tuition fees for students is between €10,000 (US$12,090) and €16,000 (US$19,344).
Prospective students must fill in the application form on the website, upload their documents, and attend an interview.
Master of Art Direction & Copywriting
13 monthsProgram duration
14,000 EURTuition Fee/year
30 Apr, 2022Application Deadline
YesScholarships
Program overview
Main Subject
Art and Design
Degree
Other
Study Level
Masters
Study Mode
On Campus
Program overview
Main Subject
Art and Design
Degree
Other
Study Level
Masters
Study Mode
On Campus
Admission requirements
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
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Master Sensorial Surface Design
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Master of Art Direction & Copywriting
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Executive Master in Strategic and Service Design
International Master in Strategic Design for Innovation and Transformation
Master of Brand Extension: Design & Strategy
Master of Design Management for Innovative Environments
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Engineering and Technology (5)
Master of Industrial Design Engineering and Innovation
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Social Sciences and Management (5)
Master of Brand Communication
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