Bachelor of Science in Business Administration - Marketing 48 months Undergraduate Program By Northern Arizona University |Top Universities
Home Universities Northern Arizona University Bachelor of Science in Business Administration - Marketing

Bachelor of Science in Business Administration - Marketing

Location

Flagstaff Mountain Campus, Flagstaff, United States
Request More Details Shortlist
Shortlist
Program Duration

48 monthsProgram duration

Main Subject Area

Business and Management StudiesMain Subject Area

Program overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Undergraduate

We designed this degree for those students who are customer focused. Students will complete coursework related to customer desires, customer satisfaction and customer processes. Students will focus on distribution and research as well as communication and sales. How can we get customers who visit our website to make a purchase? Who would be a great spokesperson for the brand; should it be a successful athlete, well-known celebrity, doctor or a past customer? What information do we need to collect from customers to assess their satisfaction with our goods and services? What does customer purchase data reveal? What changes can we make within the service environment of the airport, bank, fitness center or zoo to improve the customer experience? How can we attract volunteers and donors to support our non-profit? How can we motivate our sales team and develop long-term relationships with our customers? If these are the kinds of problems you’d love to solve, then a marketing degree at NAU may be just right for you! A marketing degree prepares you for a wide variety of positions. Marketing skills can be applied in all for profit and non-profit industries including financial services, healthcare, retailing, professional sports, governments and education. You will learn to: 1) understand various facets of consumer behavior 2) develop customer surveys 3) analyze customer behavior and purchase data 4) create marketing strategies for goods and services; for non-profit and for-profit organizations Classes include experiential and applied projects. Students may also choose to participate in marketing internships to gain valuable experience. Career opportunities that might be pursued: Customer support/service Brand/product manager Marketing research Public relations specialist Sales representative/manager Retail buyer Social media manager Integrated communications specialist

Program overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Undergraduate

We designed this degree for those students who are customer focused. Students will complete coursework related to customer desires, customer satisfaction and customer processes. Students will focus on distribution and research as well as communication and sales. How can we get customers who visit our website to make a purchase? Who would be a great spokesperson for the brand; should it be a successful athlete, well-known celebrity, doctor or a past customer? What information do we need to collect from customers to assess their satisfaction with our goods and services? What does customer purchase data reveal? What changes can we make within the service environment of the airport, bank, fitness center or zoo to improve the customer experience? How can we attract volunteers and donors to support our non-profit? How can we motivate our sales team and develop long-term relationships with our customers? If these are the kinds of problems you’d love to solve, then a marketing degree at NAU may be just right for you! A marketing degree prepares you for a wide variety of positions. Marketing skills can be applied in all for profit and non-profit industries including financial services, healthcare, retailing, professional sports, governments and education. You will learn to: 1) understand various facets of consumer behavior 2) develop customer surveys 3) analyze customer behavior and purchase data 4) create marketing strategies for goods and services; for non-profit and for-profit organizations Classes include experiential and applied projects. Students may also choose to participate in marketing internships to gain valuable experience. Career opportunities that might be pursued: Customer support/service Brand/product manager Marketing research Public relations specialist Sales representative/manager Retail buyer Social media manager Integrated communications specialist

Admission requirements

6+

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

banner
download_icon Download Scholarship Guide

More programs from the university

Northern Arizona University is a four-year public research university in Flagstaff, Arizona that offers more than 170 different bachelor’s, master’s, and doctoral programs. Our degree programs are also accessible at more than 20 statewide locations and online. With nationally ranked undergraduate and graduate programs, Northern Arizona University delivers a rigorous, learner-centered education. At Northern Arizona University, you can make a difference. You’ll have opportunities to: 

* become a leader on campus and in the community
* conduct research in high-quality labs and facilities
* gain hands-on experience in your career field
* work closely with faculty mentors

We have an array of student support services that will help you realize your aspirations. Northern Arizona University also offers a four-year, fixed tuition rate to undergraduate students.

Arts and Humanities (7)

Bachelor of Applied Science in Industrial Technology Management

::type_cta_button:: View Details

Bachelor of Arts in Small Business Administration

::type_cta_button:: View Details

Bachelor of Science in Business Administration - Finance

::type_cta_button:: View Details

Bachelor of Science in Business Administration - Management

::type_cta_button:: View Details

Bachelor of Science in Business Administration - Marketing

::type_cta_button:: View Details

Bachelor of Science in Small Business Administration

::type_cta_button:: View Details

Bachelor of Science in Strategic Communication

::type_cta_button:: View Details
View All

Bachelor of Science in Applied Computer Science

::type_cta_button:: View Details

Bachelor of Science in Business Administration - Information Systems

::type_cta_button:: View Details

Bachelor of Science in Computer Information Technology

::type_cta_button:: View Details

Bachelor of Science in Computer Science

::type_cta_button:: View Details

Bachelor of Science in Construction Management

::type_cta_button:: View Details

Bachelor of Science in Engineering in Civil Engineering

::type_cta_button:: View Details

Bachelor of Science in Engineering in Electrical Engineering

::type_cta_button:: View Details

Bachelor of Science in Engineering in Mechanical Engineering

::type_cta_button:: View Details
View All

Bachelor of Arts in Anthropology

::type_cta_button:: View Details

Bachelor of Arts in Psychological Sciences

::type_cta_button:: View Details

Bachelor of Science in Biology

::type_cta_button:: View Details

Bachelor of Science in Biomedical Science

::type_cta_button:: View Details

Bachelor of Science in Dental Hygiene

::type_cta_button:: View Details

Bachelor of Science in Forestry

::type_cta_button:: View Details

Bachelor of Science in Microbiology

::type_cta_button:: View Details

Bachelor of Science in Nursing

::type_cta_button:: View Details

Bachelor of Science in Nursing - Accelerated Option

::type_cta_button:: View Details

Bachelor of Science in Psychological Sciences

::type_cta_button:: View Details
View All

BS in Environmental Sciences

::type_cta_button:: View Details

Bachelor of Interdisciplinary Studies - Environmental Science

::type_cta_button:: View Details

Bachelor of Science in Astronomy

::type_cta_button:: View Details

Bachelor of Science in Chemistry

::type_cta_button:: View Details

Bachelor of Science in Environmental and Biological Sciences

::type_cta_button:: View Details

Bachelor of Science in Geology

::type_cta_button:: View Details

Bachelor of Science in Mathematics

::type_cta_button:: View Details

Bachelor of Science in Physics

::type_cta_button:: View Details

Bachelor of Science in Physics and Astronomy

::type_cta_button:: View Details
View All

Bachelor of Science in Accountancy

::type_cta_button:: View Details

Bachelor of Arts in Applied Indigenous Studies

::type_cta_button:: View Details

Bachelor of Arts in Comparative Cultural Studies

::type_cta_button:: View Details

Bachelor of Arts in Environmental and Sustainability Studies

::type_cta_button:: View Details

Bachelor of Arts in Interdisciplinary Studies - Applied Human Behavior

::type_cta_button:: View Details

Bachelor of Arts in Interdisciplinary Studies - Community Development and Sustainability

::type_cta_button:: View Details

Bachelor of Arts in Interdisciplinary Studies - Entrepreneurship

::type_cta_button:: View Details

Bachelor of Arts in Interdisciplinary Studies - Service Management and Leadership

::type_cta_button:: View Details

Bachelor of Arts in International Affairs

::type_cta_button:: View Details

Bachelor of Arts in Liberal Arts

::type_cta_button:: View Details

Bachelor of Arts in Political Science

::type_cta_button:: View Details

Bachelor of Fine Arts in Visual Communication

::type_cta_button:: View Details

Bachelor of Interdisciplinary Studies - Learning and Pedagogy

::type_cta_button:: View Details

Bachelor of Music Education in Music Secondary Education

::type_cta_button:: View Details

Bachelor of Science in Applied Indigenous Studies

::type_cta_button:: View Details

Bachelor of Science in Business Administration - Business Economics

::type_cta_button:: View Details

Bachelor of Science in Creative Media and Film

::type_cta_button:: View Details

Bachelor of Science in Criminology and Criminal Justice

::type_cta_button:: View Details

Bachelor of Science in Education (Secondary Education) - English

::type_cta_button:: View Details

Bachelor of Science in Education in Biology Secondary Education

::type_cta_button:: View Details

Bachelor of Science in Education in Early Childhood Education

::type_cta_button:: View Details

Bachelor of Science in Education in Elementary Education

::type_cta_button:: View Details

Bachelor of Science in Education in Secondary Education - Earth Science

::type_cta_button:: View Details

Bachelor of Science in Education in Secondary Education - General Science

::type_cta_button:: View Details

Bachelor of Science in Education in Secondary Education - Mathematics

::type_cta_button:: View Details

Bachelor of Science in Education in Secondary Education - Physics

::type_cta_button:: View Details

Bachelor of Science in Education in Special and Elementary Education

::type_cta_button:: View Details

Bachelor of Science in Environmental and Sustainability Studies

::type_cta_button:: View Details

Bachelor of Science in Exercise Science

::type_cta_button:: View Details

Bachelor of Science in Interdisciplinary Studies - Applied Human Behavior

::type_cta_button:: View Details

Bachelor of Science in Interdisciplinary Studies - Community Development and Sustainability

::type_cta_button:: View Details

Bachelor of Science in Interdisciplinary Studies - Entrepreneurship

::type_cta_button:: View Details

Bachelor of Science in Interdisciplinary Studies - Service Management and Leadership

::type_cta_button:: View Details

Bachelor of Science in Journalism and Political Science

::type_cta_button:: View Details

Bachelor of Science in Journalism in Journalism

::type_cta_button:: View Details

Bachelor of Science in Liberal Arts

::type_cta_button:: View Details

Bachelor of Science in Political Science

::type_cta_button:: View Details

Bachelor of Science in Secondary Education - Chemistry

::type_cta_button:: View Details

Bachelor of Science in Sociology

::type_cta_button:: View Details

Bachelor of Science in Women's and Gender Studies

::type_cta_button:: View Details

Bachelors of Science Education in History and Social Studies Secondary Education

::type_cta_button:: View Details
View All

Northern Arizona University is a four-year public research university in Flagstaff, Arizona, that offers more than 200 different bachelor’s, master’s, and doctoral programs. Our degree programs are also accessible at more than 20 statewide locations and online. With nationally ranked undergraduate and graduate programs, Northern Arizona University delivers a rigorous, learner-centered education. At Northern Arizona University, you can make a difference. You’ll have opportunities to: 


* become a leader on campus and in the community 
* conduct research in high-quality labs and facilities 
* gain hands-on experience in your career field 
* work closely with faculty mentors 

We have an array of student support services that will help you realize your aspirations. Northern Arizona University also offers a four-year, fixed tuition rate to undergraduate students.

Arts and Humanities (5)

Master of Engineering in Computer Science (MEng CS)

::type_cta_button:: View Details

Master of Engineering in Electrical Engineering (MEng EE)

::type_cta_button:: View Details

Master of Engineering in Mechanical Engineering

::type_cta_button:: View Details

Master of Science in Engineering

::type_cta_button:: View Details

Master of Science in Engineering in Computer Science (MSE CS)

::type_cta_button:: View Details

Master of Science in Engineering in Electrical Engineering (MSE EE)

::type_cta_button:: View Details

Master of Science in Mechanical Engineering

::type_cta_button:: View Details
View All

Master of Arts in Anthropology - Applied Emphasis

::type_cta_button:: View Details

Master of Arts in Anthropology - Research Emphasis

::type_cta_button:: View Details

Master of Arts in Clinical Mental Health Counseling

::type_cta_button:: View Details

Master of Arts in Psychological Sciences

::type_cta_button:: View Details

Master of Education in Counseling - School Counseling

::type_cta_button:: View Details

Master of Forestry in Forestry

::type_cta_button:: View Details

Master of Science in Athletic Training

::type_cta_button:: View Details

Master of Science in Biology

::type_cta_button:: View Details

Master of Science in Clinical Speech-Language Pathology

::type_cta_button:: View Details

Master of Science of Forestry (MSF)

::type_cta_button:: View Details
View All

Master of Science in Applied Physics

::type_cta_button:: View Details

Master of Science in Chemistry

::type_cta_button:: View Details

Master of Science in Climate Science and Solutions

::type_cta_button:: View Details

Master of Science in Environmental Sciences and Policy

::type_cta_button:: View Details

Master of Science in Geology

::type_cta_button:: View Details

Master of Science in Mathematics

::type_cta_button:: View Details

Master of Science in Mathematics Education

::type_cta_button:: View Details

Master of Science in Statistics

::type_cta_button:: View Details
View All

Master of Arts in Applied Sociology

::type_cta_button:: View Details

Master of Arts in English - Secondary Education

::type_cta_button:: View Details

Master of Arts in Political Science

::type_cta_button:: View Details

Master of Arts in Sustainable Communities

::type_cta_button:: View Details

Master of Arts in Teaching English as a Second Language

::type_cta_button:: View Details

Master of Arts in Teaching Science with Certification

::type_cta_button:: View Details

Master of Arts in Teaching Spanish

::type_cta_button:: View Details

Master of Arts in Teaching Spanish Education

::type_cta_button:: View Details

Master of Education in Counseling - Student Affairs

::type_cta_button:: View Details

Master of Education in Elementary Education - Certification

::type_cta_button:: View Details

Master of Education in Special Education - Early Childhood with Certification

::type_cta_button:: View Details

Master of Education in Special Education - Mild/Moderate Disabilities Certified

::type_cta_button:: View Details

Master of Fine Arts in English - Creative Writing

::type_cta_button:: View Details

Master of Public Administration

::type_cta_button:: View Details

Master of Science in Applied Criminology

::type_cta_button:: View Details
View All
Undergrad programs 1819