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The Management Guru, Peter Drucker, stated that the purpose of the business is to create and keep a customer. He emphasized the role of marketing and innovation as the two functions to achieve this goal. Following Drucker, The Marketing and Brand Management profile focuses on both marketing and innovation.
Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The Marketing and Brand Management profile provides students with both conceptual and empirical tools for understanding the consumer and marketing strategy.
Innovating, building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations.
The Marketing and Brand Management major provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management, and marketing analytics.
Key areas covered in the master's programme are consumer and competitor analysis, marketing research and analytics, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development).
The major integrates theory, empirical tools and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.
Central questions raised are:
How to adapt products, communication and distribution systems to customer needs - and behaviour?
How to position a brand effectively in a competitive market?
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Management Guru, Peter Drucker, stated that the purpose of the business is to create and keep a customer. He emphasized the role of marketing and innovation as the two functions to achieve this goal. Following Drucker, The Marketing and Brand Management profile focuses on both marketing and innovation.
Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The Marketing and Brand Management profile provides students with both conceptual and empirical tools for understanding the consumer and marketing strategy.
Innovating, building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations.
The Marketing and Brand Management major provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management, and marketing analytics.
Key areas covered in the master's programme are consumer and competitor analysis, marketing research and analytics, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development).
The major integrates theory, empirical tools and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.
Central questions raised are:
How to adapt products, communication and distribution systems to customer needs - and behaviour?
How to position a brand effectively in a competitive market?
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
NHH presents a comprehensive selection of 10 distinctive graduate programmes, each structured with an approximate two-year study span. Among these, nine are master specializations, all conducted in English, ultimately culminating in the prestigious MSc in Economics & Business Administration (MScEBA) degree.
Distinguished from the rest, our remaining graduate study pathway fuses the MScEBA at NHH with a rigorous Master's in International Management programme available through CEMS – a Global Alliance that unites premier business schools, multinational corporations, and non-governmental organizations.
MScEBA:
The Master programme in Economics & Business Administration is a two-year programme (120 ECTS) and is structured as follows:
NHH stands as the sole business school in Norway holding the esteemed membership of CEMS, thus extending the privilege of offering the distinguished CEMS Master's in International Management (CEMS MIM) programme. This globally acclaimed curriculum consistently secures its position within the top 10 of premier Master in Management qualifications across the world, a distinction acknowledged by the Financial Times.
Upon successful completion, graduates are conferred not only with an NHH degree but also with a CEMS Master’s in International Management certificate, a testament to their achievements through the CEMS alliance.
Marketing & Brand Management
Main campus, Bergen, Norway
16,575 USDTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Management Guru, Peter Drucker, stated that the purpose of the business is to create and keep a customer. He emphasized the role of marketing and innovation as the two functions to achieve this goal. Following Drucker, The Marketing and Brand Management profile focuses on both marketing and innovation.
Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The Marketing and Brand Management profile provides students with both conceptual and empirical tools for understanding the consumer and marketing strategy.
Innovating, building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations.
The Marketing and Brand Management major provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management, and marketing analytics.
Key areas covered in the master's programme are consumer and competitor analysis, marketing research and analytics, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development).
The major integrates theory, empirical tools and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.
Central questions raised are:
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Management Guru, Peter Drucker, stated that the purpose of the business is to create and keep a customer. He emphasized the role of marketing and innovation as the two functions to achieve this goal. Following Drucker, The Marketing and Brand Management profile focuses on both marketing and innovation.
Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The Marketing and Brand Management profile provides students with both conceptual and empirical tools for understanding the consumer and marketing strategy.
Innovating, building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations.
The Marketing and Brand Management major provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management, and marketing analytics.
Key areas covered in the master's programme are consumer and competitor analysis, marketing research and analytics, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development).
The major integrates theory, empirical tools and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.
Central questions raised are:
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
NHH offers two Bachelor programmes:
- The English taught Bachelor in Business, Economics & Data Science (BEDS)
- The Norwegian taught Bachelor in Economics & Business Administration (BØA)
Both programmes have a nominal duration of three years.
Engineering and Technology (1)
Business, Economics & Data Science
NHH presents a comprehensive selection of 10 distinctive graduate programmes, each structured with an approximate two-year study span. Among these, nine are master specializations, all conducted in English, ultimately culminating in the prestigious MSc in Economics & Business Administration (MScEBA) degree.
Distinguished from the rest, our remaining graduate study pathway fuses the MScEBA at NHH with a rigorous Master's in International Management programme available through CEMS – a Global Alliance that unites premier business schools, multinational corporations, and non-governmental organizations.
MScEBA:
The Master programme in Economics & Business Administration is a two-year programme (120 ECTS) and is structured as follows:
The nine English-taught specialisations are:
MScEBA & CEMS MIM:
NHH stands as the sole business school in Norway holding the esteemed membership of CEMS, thus extending the privilege of offering the distinguished CEMS Master's in International Management (CEMS MIM) programme. This globally acclaimed curriculum consistently secures its position within the top 10 of premier Master in Management qualifications across the world, a distinction acknowledged by the Financial Times.
Upon successful completion, graduates are conferred not only with an NHH degree but also with a CEMS Master’s in International Management certificate, a testament to their achievements through the CEMS alliance.
Business and Management (1)
Accounting
Business Analysis & Performance Management
Business Analytics
Economic Analysis
Economics
Energy, Natural Resources & the Environment
Financial Economics
International Management (CEMS MIM)
Marketing & Brand Management
Strategy & Management