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Join the top 1% of global business schools with triple accreditation. Develop skills for sustainable value creation at Norway's only CEMS member school.
Marketing & Brand Management
Main campus, Bergen, Norway
16,575 USDTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Management Guru, Peter Drucker, stated that the purpose of the business is to create and keep a customer. He emphasized the role of marketing and innovation as the two functions to achieve this goal. Following Drucker, The Marketing and Brand Management...
Read more
The Management Guru, Peter Drucker, stated that the purpose of the business is to create and keep a customer. He emphasized the role of marketing and innovation as the two functions to achieve this goal. Following Drucker, The Marketing and Brand Management profile focuses on both marketing and innovation.
Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The Marketing and Brand Management profile provides students with both conceptual and empirical tools for understanding the consumer and marketing strategy.
Innovating, building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations.
The Marketing and Brand Management major provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management, and marketing analytics.
Key areas covered in the master's programme are consumer and competitor analysis, marketing research and analytics, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development).
The major integrates theory, empirical tools and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.
Central questions raised are:
- How to adapt products, communication and distribution systems to customer needs - and behaviour?
- How to position a brand effectively in a competitive market?
Read lessProgram overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Management Guru, Peter Drucker, stated that the purpose of the business is to create and keep a customer. He emphasized the role of marketing and innovation as the two functions to achieve this goal. Following Drucker, The Marketing and Brand Management...
Read more
The Management Guru, Peter Drucker, stated that the purpose of the business is to create and keep a customer. He emphasized the role of marketing and innovation as the two functions to achieve this goal. Following Drucker, The Marketing and Brand Management profile focuses on both marketing and innovation.
Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The Marketing and Brand Management profile provides students with both conceptual and empirical tools for understanding the consumer and marketing strategy.
Innovating, building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations.
The Marketing and Brand Management major provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management, and marketing analytics.
Key areas covered in the master's programme are consumer and competitor analysis, marketing research and analytics, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development).
The major integrates theory, empirical tools and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.
Central questions raised are:
- How to adapt products, communication and distribution systems to customer needs - and behaviour?
- How to position a brand effectively in a competitive market?
Read lessAdmission Requirements
Tuition Fee and Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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