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Copywriting Portfolio
24 monthsProgram duration
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
Program Overview:
The Miami Ad School Copywriting Portfolio Program is an intensive and immersive journey designed to empower aspiring copywriters to craft compelling narratives, persuasive messages, and impactful content. In this program, you'll embark on a thrilling adventure that will shape you into a creative storyteller and persuasive communicator, ready to take on the challenges of modern advertising.
Key Program Highlights:
Creative Mentorship: Our program boasts a team of industry-leading mentors who bring real-world expertise and insights into the classroom. These mentors guide you through your creative journey, offering valuable feedback and nurturing your growth as a copywriter.
Hands-On Learning: At Miami Ad School, we believe in learning by doing. You'll immerse yourself in creative projects that simulate real-world advertising scenarios, allowing you to develop your ability to craft persuasive messages and tell captivating stories.
Collaborative Environment: Copywriting often goes hand in hand with art direction, strategy, and design. You'll work closely with fellow creatives, including art directors, designers, and strategists, to develop integrated campaigns and projects that make a lasting impact.
Portfolio Development: Your portfolio is your passport to success in the competitive creative industry. Our program is structured to help you build a compelling portfolio that showcases your writing skills and creativity, setting you apart from the competition.
Industry Connections: Miami Ad School has a vast network of alumni and industry connections worldwide. You'll have opportunities to interact with top agencies, attend guest lectures, and participate in networking events that can kickstart your career.
Diverse Curriculum: Our curriculum is designed to be adaptable, reflecting the ever-evolving advertising and creative communications landscape. You'll explore various writing styles and media platforms, from traditional print to digital and social media.
What You'll Learn:
During the Copywriting Portfolio Program, you'll gain a comprehensive set of skills and knowledge, including:
Copywriting Craft: Develop the art of crafting persuasive and compelling copy that resonates with target audiences.
Conceptual Thinking: Learn to generate creative and innovative ideas that serve as the foundation for persuasive messaging.
Campaign Development: Master the art of creating integrated advertising campaigns that deliver a consistent and impactful message across multiple channels.
Brand Voice: Understand the importance of brand voice and how it influences messaging and tone.
Digital Content: Explore the world of digital advertising and content creation, including web copy, social media, and content marketing.
Presentation Skills: Hone your ability to articulate your creative vision and present your ideas effectively to clients and colleagues.
Portfolio Building: Craft a portfolio that showcases your best work and highlights your unique writing style and voice.
Career Opportunities:
Upon completing the Miami Ad School Copywriting Portfolio Program, you'll be well-prepared to pursue a wide range of career opportunities in the creative industry, including:
Copywriter Creative Director Content Strategist Brand Copywriter Advertising Copy Editor Social Media Content Creator Content Marketing Specialist Scriptwriter for Video and TV Why Miami Ad School?
Miami Ad School is renowned for its commitment to nurturing the next generation of creative talent. With over two decades of experience, we have a proven track record of helping students launch successful careers in advertising, branding, and content creation.
Our faculty consists of industry professionals who are passionate about teaching and dedicated to your success. We provide a dynamic and inclusive learning environment that encourages collaboration, innovation, and the pursuit of creative excellence.
In conclusion, the Miami Ad School Copywriting Portfolio Program is your opportunity to transform your love for words into a rewarding career in the world of creative communications. Whether you aspire to work at a top advertising agency, create captivating brand stories, or influence consumer behavior through persuasive messaging, our program will empower you to make your mark in the advertising industry.
Don't miss the chance to join the ranks of our successful alumni who have gone on to shape the future of advertising and storytelling. Apply today and embark on an unforgettable journey towards becoming a copywriter who makes a difference in the world of advertising and creative communication.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
Program Overview:
The Miami Ad School Copywriting Portfolio Program is an intensive and immersive journey designed to empower aspiring copywriters to craft compelling narratives, persuasive messages, and impactful content. In this program, you'll embark on a thrilling adventure that will shape you into a creative storyteller and persuasive communicator, ready to take on the challenges of modern advertising.
Key Program Highlights:
Creative Mentorship: Our program boasts a team of industry-leading mentors who bring real-world expertise and insights into the classroom. These mentors guide you through your creative journey, offering valuable feedback and nurturing your growth as a copywriter.
Hands-On Learning: At Miami Ad School, we believe in learning by doing. You'll immerse yourself in creative projects that simulate real-world advertising scenarios, allowing you to develop your ability to craft persuasive messages and tell captivating stories.
Collaborative Environment: Copywriting often goes hand in hand with art direction, strategy, and design. You'll work closely with fellow creatives, including art directors, designers, and strategists, to develop integrated campaigns and projects that make a lasting impact.
Portfolio Development: Your portfolio is your passport to success in the competitive creative industry. Our program is structured to help you build a compelling portfolio that showcases your writing skills and creativity, setting you apart from the competition.
Industry Connections: Miami Ad School has a vast network of alumni and industry connections worldwide. You'll have opportunities to interact with top agencies, attend guest lectures, and participate in networking events that can kickstart your career.
Diverse Curriculum: Our curriculum is designed to be adaptable, reflecting the ever-evolving advertising and creative communications landscape. You'll explore various writing styles and media platforms, from traditional print to digital and social media.
What You'll Learn:
During the Copywriting Portfolio Program, you'll gain a comprehensive set of skills and knowledge, including:
Copywriting Craft: Develop the art of crafting persuasive and compelling copy that resonates with target audiences.
Conceptual Thinking: Learn to generate creative and innovative ideas that serve as the foundation for persuasive messaging.
Campaign Development: Master the art of creating integrated advertising campaigns that deliver a consistent and impactful message across multiple channels.
Brand Voice: Understand the importance of brand voice and how it influences messaging and tone.
Digital Content: Explore the world of digital advertising and content creation, including web copy, social media, and content marketing.
Presentation Skills: Hone your ability to articulate your creative vision and present your ideas effectively to clients and colleagues.
Portfolio Building: Craft a portfolio that showcases your best work and highlights your unique writing style and voice.
Career Opportunities:
Upon completing the Miami Ad School Copywriting Portfolio Program, you'll be well-prepared to pursue a wide range of career opportunities in the creative industry, including:
Copywriter Creative Director Content Strategist Brand Copywriter Advertising Copy Editor Social Media Content Creator Content Marketing Specialist Scriptwriter for Video and TV Why Miami Ad School?
Miami Ad School is renowned for its commitment to nurturing the next generation of creative talent. With over two decades of experience, we have a proven track record of helping students launch successful careers in advertising, branding, and content creation.
Our faculty consists of industry professionals who are passionate about teaching and dedicated to your success. We provide a dynamic and inclusive learning environment that encourages collaboration, innovation, and the pursuit of creative excellence.
In conclusion, the Miami Ad School Copywriting Portfolio Program is your opportunity to transform your love for words into a rewarding career in the world of creative communications. Whether you aspire to work at a top advertising agency, create captivating brand stories, or influence consumer behavior through persuasive messaging, our program will empower you to make your mark in the advertising industry.
Don't miss the chance to join the ranks of our successful alumni who have gone on to shape the future of advertising and storytelling. Apply today and embark on an unforgettable journey towards becoming a copywriter who makes a difference in the world of advertising and creative communication.
Admission requirements
Important Dates
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
Arts and Humanities (2)
Art Direction Portfolio
Business and Management (2)
Copywriting Portfolio
The unique partnership between FIU and Miami Ad School started in early 1990s with the novel approach of combining higher education with practical, hands-on courses to teach creativity in advertising and strategic communications. The program trains the left (logical) and right (creative) sides of the brain with the goal of developing global creatives specializing in art direction, copywriting, social media strategy and strategic planning.
Students of the dual-enrollment program take classes at both schools, M.AD School located in Midtown Miami and FIU’s Biscayne Bay Campus in North Miami and FIU CARTA | Mana Wynwood’s collaboration hub in Wynwood. The longest distance between campuses is around 11 miles.
The program is completed in approximately 19 months and 39-credit hours. Culmination of the program resultsin a creative portfolio developed at Miami Ad School along with a network of industry contacts, real-world experience, and a master’s degree granted by FIU. Portfolios showcase strategic creativity through a body of work and the graduate degree demonstrates an elevated rigor of thought giving the graduate a definite competitive edge in the field.
Arts and Humanities (2)
Copywriting
Business and Management (2)
Art Direction
Social Media Strategy
Strategic Planning