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The Bachelor in Marketing with Psychology programme uniquely combines marketing with psychology to provide you with in-depth knowledge of how purchasing decisions are made by consumers and how business relationships are influenced by marketing strategies. In the Marketing component, you will acquire a strong foundation in all areas of marketing, including understanding consumer behaviour, studying marketing research and strategic marketing. Through the Psychology component, you will learn how an individual’s psychology can influence his spending, and comprehend the psychology behind online marketing. Through the MSU Global Internship Programme, you are able to experience a working stint abroad and utilize the experience along with your theoretical knowledge to improve your understanding of marketing in practice. Internship experience at multinational companies will also enhance your future employability.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Bachelor in Marketing with Psychology programme uniquely combines marketing with psychology to provide you with in-depth knowledge of how purchasing decisions are made by consumers and how business relationships are influenced by marketing strategies. In the Marketing component, you will acquire a strong foundation in all areas of marketing, including understanding consumer behaviour, studying marketing research and strategic marketing. Through the Psychology component, you will learn how an individual’s psychology can influence his spending, and comprehend the psychology behind online marketing. Through the MSU Global Internship Programme, you are able to experience a working stint abroad and utilize the experience along with your theoretical knowledge to improve your understanding of marketing in practice. Internship experience at multinational companies will also enhance your future employability.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Bachelor in Marketing with Psychology (Hons)
Shah Alam Campus, Shah Alam, Malaysia
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
Admission requirements
Exam Scores
Important Dates
International students must score at least 5.5 in IELTS or equivalent.
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
PHD
MSU offers undergraduate programs in the following areas:
Arts and Humanities (6)
Bachelor in Accessories Design (Honours)
Bachelor in English Language and Literature Studies (Honours)
Bachelor in Fashion Design with Marketing (Honours)
Bachelor in Graphic Design (Hons)
Bachelor in Liberal Arts (Honours)
Bachelor in Music (Composition and Arranging) (Honours)
Bachelor in Music Performance (Honours)
Bachelor in Music Technology (Hons)
Business and Management (6)
Bachelor in Accountancy (Honours)
Bachelor in Accounting and Finance (Hons)
Bachelor in Entrepreneurship (Honours)
Bachelor in Finance (Honours)
Bachelor in Industrial Management (Hons)
Bachelor in International Business (Hons)
Bachelor in Investment Management (Honours)
Bachelor in Islamic Banking (Honours)
Bachelor in Islamic Finance (Hons)
Bachelor in Islamic Management (Hons)
Bachelor in Marketing with Psychology (Hons)
Bachelor in Office Management Technology (Hons)
Bachelor in Retail Management (Hons)
Bachelor in Takaful (Honours)
Engineering and Technology (6)
Bachelor in Business Computing (Honours)
Bachelor in Computer Engineering (Honours)
Bachelor in Computer Forensic (Honours)
Bachelor in Computer Science (Hons)
Bachelor in Games Design and Animation (Hons)
Bachelor in Information Systems Auditing (Honours)
Bachelor in Information Technology (Honours) Mobile Wireless and Technology
Bachelor in Information and Communication Technology (Honours)
Bachelor in Product Design (Honours)
Bachelor of Engineering Technology (Electrical and Electronic) (Honours)
Bachelor of Science (Honours) in Mechanical Engineering
Bachelor of Science in Aviation Management and Piloting (Honours)
Life Sciences and Medicine (6)
Bachelor in Bioinformatics (Hons)
Bachelor in Cardiovascular Technology (Hons)
Bachelor in Health Science Management (Hons)
Bachelor in Nursing (Hons)
Bachelor in Nutrition (Hons)
Bachelor in Occupational Safety and Health (BOSH)
Bachelor in Psychology (Honours)
Bachelor in Traditional Chinese Medicine (Honours)
Bachelor of Biomedical Science (Hons)
Bachelor of Biomedical Science (Hons) - ODL
Bachelor of Counselling and Guidance (Honours)
Bachelor of Medical Sciences (Honours)
Bachelor of Medicine and Bachelor of Surgery (MBBS)
Bachelor of Optometry (Hons)
Bachelor of Pharmacy (Hons)
Bachelor of Science in Pharmaceutical Technology (Honours)
Natural Sciences (6)
Bachelor in Environmental Health (Hons)
Bachelor in Food Service Technology (Hons)
Bachelor in Forensic Science (Honours)
Bachelor in Halal Quality Assurance (Hons)
Social Sciences and Management (6)
Bachelor in Airline Services Management
Bachelor in Beauty and Hair Management (Hons)
Bachelor in Broadcasting (Hons)
Bachelor in Creative Multimedia (Honours)
Bachelor in Creative Video and Photography (Honours)
Bachelor in Culinary Arts (Honours)
Bachelor in Early Childhood Education (Hons)
Bachelor in Early Childhood Education (Hons) – PJJ
Bachelor in Economic and Finance (Hons)
Bachelor in Education (Electrical & Electronic Engineering) (Hons)
Bachelor in Education (Health and Physical Education) (Honours)
Bachelor in Education (Science) (Honours)
Bachelor in Education (Visual Arts) (Honours)
Bachelor in Education - TESL (Hons)
Bachelor in Event Management (Honours)
Bachelor in Hospitality and Tourism Management (Hons)
Bachelor in Human Capital Management (Hons)
Bachelor in Instructional Multimedia (Hons)
Bachelor in Law and Commerce (Hons)
Bachelor in Logistics Management (Hons)
Bachelor in Outdoor Recreation Management (Hons)
Bachelor in Patisserie Arts (Hons)
Bachelor in Visual Communication and Marketing (Hons)
Bachelor of New Media (Hons)
Bachelor of Public Relations Management (Hons)
Bachelor of Spa Management (Hons)
MSU offers postgraduate programs in the following areas:
Arts and Humanities (6)
Master of Design
Business and Management (6)
Master in Accounting/Finance (By Research)
Master in Fashion Business
Master in International Business
Master in Management
Engineering and Technology (6)
Master in Computer Science
Master in Information Technology
Master of Science in Engineering
Life Sciences and Medicine (6)
Master in Biomedical Sciences
Master in Counselling and Guidance (MCG)
Master in Science (by Research) Biomedicine
Master of Anatomy
Master of Clinical Pharmacy
Master of Pharmacy
Master of Science (Applied Science)
Master of Science (Medical Physiology)
Natural Sciences (6)
Master in Food Service Technology (by Research)
Social Sciences and Management (6)
Master in Early Childhood Education (MECE)
Master in Educational Management and Leadership
Master in International Event Management
Master in International Hospitality and Tourism Management
Master of Education (Teaching English as a Second Language)
Master of Science In Public Health
Full-Time MBA (1)
Master in Business Administration
Business and Management (4)
Doctor of Philosophy (Accounting/Finance)
Doctor of Philosophy (Management/Business)
Engineering and Technology (4)
Doctor of Philosophy (Computer Science)
Doctor of Philosophy (Information and Communication Technology)
Doctor of Philosophy in Engineering
Life Sciences and Medicine (4)
Doctor of Philosophy (Applied Science)
Doctor of Philosophy (Health Science)
Doctor of Philosophy (by Research) in Biomedicine
Natural Sciences (4)
PhD in Food Service Technology