Master of Science (MSc) in Digital Marketing and Analytics (delivered in English)

The Macao University of Tourism offers the following Bachelor’s Degree Programmes:

Daytime Undergraduate Programmes:

- Culinary Arts Management (delivered in English)

- Hotel Management (delivered in English)

- Tourism Event Management (delivered in English)

- Cultural and Heritage Management (delivered in English)

- Cultural and Heritage Management (delivered in Chinese)

- Tourism Business Management (delivered in English)

- Tourism Business Management (delivered in Chinese)

- Marketing and Brand Management (delivered in English)

- Marketing and Brand Management (delivered in Chinese)

- International Business and Innovative Communication (delivered in English)

Evening Undergraduate Programmes:

- Hotel Management (delivered in Chinese)

- Tourism Event Management (delivered in Chinese)

UTM has formed a partnership with top Swiss institutions to co-offer the  “3+1 Dual Degree” and Certificate Programmes , with the purpose of leveraging their respective strengths in teaching and creating room for better academic growth of the students. 

UTM sets up various scholarships and fellowships to encourage freshmen, current students and graduates/alumni to further their studies and participate in different overseas experience programmes so as to broaden their horizon. Find out more about scholarships here.

Tuition fee details

Application Requirements of undergraduate programmes

Candidates must fulfil one of the following criteria:

- Form 6, Grade 12 graduates or equivalent, or

- Currently attending Form 6, Grade 12 or equivalent, or

- Aged 23 or above by 1 September 2024

Mainland China ID card holders should refer to Mainland Applicant webpage.

Online application

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Master's Degree Programmes

The Master of Science programmes aim at equipping the managers and future managers a combination of most advanced knowledge and management know-how in hospitality and tourism contexts. They feature a highlight on research and analytical competency development, an innovation orientation, as well as an exposure to real life management scenarios, all of which allow graduates to operate and manage in a highly dynamic environment. The programmes are structured by different combinations of learning modules, including internationalisation, hospitality, tourism, management, and project report/ internship & report.

The Macao University of Tourism offers the following Master’s Degree Programmes:

Daytime Master’s Degree Programmes:
- International Hospitality Management (delivered in Chinese)

- International Tourism Management (delivered in English)

- International Tourism Management (delivered in Chinese)

- International Food and Beverage Management (delivered in Chinese)

- International Gastronomy Management (delivered in Chinese)

- Smart Technologies in Hospitality and Tourism (delivered in English)

- Smart Technologies in Hospitality and Tourism (delivered in Chinese)

- Digital Marketing and Analytics (delivered in English)

- Digital Marketing and Analytics (delivered in Chinese)

- International Events Management (delivered in Chinese)

Evening Master’s Degree Programmes:
- International Hospitality Management (delivered in English)

- International Food and Beverage Management (delivered in English)

- International Gastronomy Management (delivered in English)

- International Events Management (delivered in English)

Master of Philosophy Programme (MPhil):
The Master of Philosophy in International Hospitality and Tourism Management aims at preparing students for research and managerial positions in hospitality and tourism, equipping students with knowledge and skills in contributing to the advancement of the hospitality and tourism industry, as well as paving way for further research pursuit. 

The Macao University of Tourism offers the following Master of Philosophy Programme (MPhil) Programmes:

- International Hospitality and Tourism Management (with 5 specialisations) (delivered in English)

1. Hospitality Management (Evening)

2. Tourism Management (Daytime)

3. Food and Beverage Management (Evening)

4. Gastronomy Management (Evening)

5. Smart Technologies (Daytime) 6. Events Management* (Evening)

Tuition fee details

Application Requirements of postgraduate programmes

- A bachelor's degree in the areas of hotel and tourism management, food and beverage management, recreation and leisure management, or the like; OR

- A bachelor's degree in areas other than those listed above; admitted applicant may be required to enroll in at least one bridging course with a normal course duration of 40 hours.

- Both the International Food and Beverage Management and the International Gastronomy Management programmes are management-rich food studies programme. They are predominantly class-based teaching and are marginally related to practical cooking. As such, admission requires competencies in related fields of food studies - whether cooking ‘per se’ or not, which will be determined on a case-by-case basis.

- Bridging course is not applicable to Digital Marketing and Analytics.

- The following mainland applicants are required to submit current year’s National Postgraduate Entrance Examination (NPEE) permit and results reaching the required score line (一區分數線).

- Mainland applicants who are not bachelor’s degree graduates of the current year

- Mainland applicants who have obtained their bachelor's degree through self-study

- Mainland applicants who have obtained their bachelor's degree through online courses

Online application

In order to further enhance postgraduate students’ learning experience and broaden their international horizons, UTM has also collaborated with the University of Queensland and the University of Surrey respectively to offer the  “1+1 Dual Master’s Programme” , for the cultivation of global management talents in the tourism industry. Read the information guide for non-local students here.

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