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The Master of Science (MSc) in Digital Marketing and Analytics focus on the core areas of marketing and retail business management in the context of digital transition. They are designed to prepare students to advance their career in tourism, luxury retail... Read more and other related high-end service businesses, through solid training on the competencies of digital marketing and business analytics. The programme aims to provide higher education with an emphasis on knowledge discovery about state-of-the-art information technology and high-level data science skills that are innovating the traditional marketing practices of tourism, luxury retail and other related high-end service businesses. Graduates, equipped with advanced digital media communication and data analytical skills, are expected to have confidence in working in a technology-enabled and data-driven service industry environment and play a leadership role in key marketing-related positions.Read less
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master of Science (MSc) in Digital Marketing and Analytics focus on the core areas of marketing and retail business management in the context of digital transition. They are designed to prepare students to advance their career in tourism, luxury retail... Read more and other related high-end service businesses, through solid training on the competencies of digital marketing and business analytics. The programme aims to provide higher education with an emphasis on knowledge discovery about state-of-the-art information technology and high-level data science skills that are innovating the traditional marketing practices of tourism, luxury retail and other related high-end service businesses. Graduates, equipped with advanced digital media communication and data analytical skills, are expected to have confidence in working in a technology-enabled and data-driven service industry environment and play a leadership role in key marketing-related positions.Read less
Admission Requirements
6+
80+
A bachelor's degree in the areas of hotel and tourism management, food and beverage management, recreation and leisure management, or the like; OR a bachelor's degree in areas other than those listed above. Bridging course is not applicable to Digital Marketing and Analytics. The following mainland applicants are required to submit current year’s National Postgraduate Entrance Examination (NPEE) permit and results reaching the required score line (一區分數線): Mainland applicants who are not bachelor’s degree graduates of the current year; Mainland applicants who have obtained their bachelor's degree through self-study; AND Mainland applicants who have obtained their bachelor's degree through online courses.
2 Years
Aug
Tuition fees
Domestic
5,850 USD
International
9,625 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master of Science (MSc) in Digital Marketing and Analytics (delivered in Chinese)
Mong-Há Campus, Macao, Macau SAR
24 monthsProgram duration
9,625 USDTuition Fee/year
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Read more and other related high-end service businesses, through solid training on the competencies of digital marketing and business analytics. The programme aims to provide higher education with an emphasis on knowledge discovery about state-of-the-art information technology and high-level data science skills that are innovating the traditional marketing practices of tourism, luxury retail and other related high-end service businesses. Graduates, equipped with advanced digital media communication and data analytical skills, are expected to have confidence in working in a technology-enabled and data-driven service industry environment and play a leadership role in key marketing-related positions. Read less
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Read more and other related high-end service businesses, through solid training on the competencies of digital marketing and business analytics. The programme aims to provide higher education with an emphasis on knowledge discovery about state-of-the-art information technology and high-level data science skills that are innovating the traditional marketing practices of tourism, luxury retail and other related high-end service businesses. Graduates, equipped with advanced digital media communication and data analytical skills, are expected to have confidence in working in a technology-enabled and data-driven service industry environment and play a leadership role in key marketing-related positions. Read less
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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