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The Master’s Degree in Marketing is internationally recognized for its academic excellence in preparing students to succeed in dynamic, data-driven and competitive market environments.
The programme blends solid marketing foundations with advanced practical applications, equipping students with key competencies in brand management, consumer behaviour, marketing analytics and strategic communication.
It provides a deep understanding of how to build strong brands, analyse markets and use data to make effective marketing decisions in increasingly technological and sustainable contexts. A strong focus is placed on creativity, innovation and strategic thinking to support business growth and competitive advantage.
The learning approach is highly interactive and experiential, encouraging students to tackle real-world marketing challenges collaboratively. In addition, close engagement with companies offers valuable hands-on experience, further enhancing students’ professional development.
Programme Director: Prof. Paolo Peverini
Degree class: LM-77
Duration / Credits: 2 years – 120 ECTS
Language of instruction: Italian / English
Location: Rome, Italy
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master’s Degree in Marketing is internationally recognized for its academic excellence in preparing students to succeed in dynamic, data-driven and competitive market environments.
The programme blends solid marketing foundations with advanced practical applications, equipping students with key competencies in brand management, consumer behaviour, marketing analytics and strategic communication.
It provides a deep understanding of how to build strong brands, analyse markets and use data to make effective marketing decisions in increasingly technological and sustainable contexts. A strong focus is placed on creativity, innovation and strategic thinking to support business growth and competitive advantage.
The learning approach is highly interactive and experiential, encouraging students to tackle real-world marketing challenges collaboratively. In addition, close engagement with companies offers valuable hands-on experience, further enhancing students’ professional development.
Programme Director: Prof. Paolo Peverini
Degree class: LM-77
Duration / Credits: 2 years – 120 ECTS
Language of instruction: Italian / English
Location: Rome, Italy
Admission Requirements
Luiss welcomes applications from any nationality and academic background. We have made the application process simple and accessible. Find all the details on admission requirements, deadlines and procedures in one place: visit now the University's website
Tuition fees
Domestic
15,000 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing
Viale Pola, Rome, Italy
# 51-100QS Subject Rankings
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master’s Degree in Marketing is internationally recognized for its academic excellence in preparing students to succeed in dynamic, data-driven and competitive market environments.
The programme blends solid marketing foundations with advanced practical applications, equipping students with key competencies in brand management, consumer behaviour, marketing analytics and strategic communication.
It provides a deep understanding of how to build strong brands, analyse markets and use data to make effective marketing decisions in increasingly technological and sustainable contexts. A strong focus is placed on creativity, innovation and strategic thinking to support business growth and competitive advantage.
The learning approach is highly interactive and experiential, encouraging students to tackle real-world marketing challenges collaboratively. In addition, close engagement with companies offers valuable hands-on experience, further enhancing students’ professional development.
Programme Director: Prof. Paolo Peverini
Degree class: LM-77
Duration / Credits: 2 years – 120 ECTS
Language of instruction: Italian / English
Location: Rome, Italy
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master’s Degree in Marketing is internationally recognized for its academic excellence in preparing students to succeed in dynamic, data-driven and competitive market environments.
The programme blends solid marketing foundations with advanced practical applications, equipping students with key competencies in brand management, consumer behaviour, marketing analytics and strategic communication.
It provides a deep understanding of how to build strong brands, analyse markets and use data to make effective marketing decisions in increasingly technological and sustainable contexts. A strong focus is placed on creativity, innovation and strategic thinking to support business growth and competitive advantage.
The learning approach is highly interactive and experiential, encouraging students to tackle real-world marketing challenges collaboratively. In addition, close engagement with companies offers valuable hands-on experience, further enhancing students’ professional development.
Programme Director: Prof. Paolo Peverini
Degree class: LM-77
Duration / Credits: 2 years – 120 ECTS
Language of instruction: Italian / English
Location: Rome, Italy
Admission Requirements
Tuition fees
Domestic
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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