Bachelor of Science in Marketing 48 months Undergraduate Program By Louisiana Tech University |Top Universities
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Bachelor of Science in Marketing

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Program Duration

48 monthsProgram duration

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Marketing is the focal point of many business operations. The Marketing curriculum prepares individuals for a wide range of positions in this exciting field. These positions include retailing, advertising, sales and sales management, wholesaling, product development, public relations, and marketing research. Students majoring in marketing will pursue one of three concentrations: Key Account Development, Marketing Analytics, or Sports Marketing. Program Objectives Students will understand the domestic and global aspects of product management, pricing, distribution, and promotion of goods, services, and ideas that satisfy both consumer and organizational buyers. Students will understand the marketing process and its interaction with the legal, political, economic, social, cultural, technological, competitive, and ethical environments. This understanding of the marketing process includes competitive analysis and strategic planning and how these functions facilitate the operation of the overall organization.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Marketing is the focal point of many business operations. The Marketing curriculum prepares individuals for a wide range of positions in this exciting field. These positions include retailing, advertising, sales and sales management, wholesaling, product development, public relations, and marketing research. Students majoring in marketing will pursue one of three concentrations: Key Account Development, Marketing Analytics, or Sports Marketing. Program Objectives Students will understand the domestic and global aspects of product management, pricing, distribution, and promotion of goods, services, and ideas that satisfy both consumer and organizational buyers. Students will understand the marketing process and its interaction with the legal, political, economic, social, cultural, technological, competitive, and ethical environments. This understanding of the marketing process includes competitive analysis and strategic planning and how these functions facilitate the operation of the overall organization.

Admission requirements

6+

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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