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Marketing is the focal point of many business operations. The Marketing curriculum prepares individuals for a wide range of positions in this exciting field. These positions include retailing, advertising, sales and sales management, wholesaling, product development, public relations, and marketing research. Students majoring in marketing will pursue one of three concentrations: Key Account Development, Marketing Analytics, or Sports Marketing. Program Objectives Students will understand the domestic and global aspects of product management, pricing, distribution, and promotion of goods, services, and ideas that satisfy both consumer and organizational buyers. Students will understand the marketing process and its interaction with the legal, political, economic, social, cultural, technological, competitive, and ethical environments. This understanding of the marketing process includes competitive analysis and strategic planning and how these functions facilitate the operation of the overall organization.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Marketing is the focal point of many business operations. The Marketing curriculum prepares individuals for a wide range of positions in this exciting field. These positions include retailing, advertising, sales and sales management, wholesaling, product development, public relations, and marketing research. Students majoring in marketing will pursue one of three concentrations: Key Account Development, Marketing Analytics, or Sports Marketing. Program Objectives Students will understand the domestic and global aspects of product management, pricing, distribution, and promotion of goods, services, and ideas that satisfy both consumer and organizational buyers. Students will understand the marketing process and its interaction with the legal, political, economic, social, cultural, technological, competitive, and ethical environments. This understanding of the marketing process includes competitive analysis and strategic planning and how these functions facilitate the operation of the overall organization.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Bachelor of Science in Marketing
48 monthsProgram duration
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Admission requirements
Exam Scores
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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