Marketing Management (MA)

The MA in Marketing Management fosters critical marketing thinking, based on leading edge theory. It will expand students’ marketing and management capabilities, in preparation for leading and directing organisations effectively in a rapidly changing, complex and increasingly digital and global economy. Focusing on knowledge and skills development at both a strategic and operational level, key specialisms such as digital and social media marketing, strategic marketing, branding and marketing communications, consumer behaviour and marketing research are explored within an international context. Throughout the programme an understanding of the networked nature of marketing and business is developed and students are encouraged to cultivate innovative solutions to complex marketing management problems.