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Marketing with Psychology BSc Hons
Lancaster University Management School, Lancaster University, Lancaster, GB, Lancaster, United Kingdom
36 monthsProgram duration
24,475 GBPTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
BSc Marketing with Psychology is the degree for students who want to understand the application of psychology to business. It develops skills in both marketing and psychology, allowing you to harness each in relation to the other. Psychological theories underpin a large part of marketing theory (consumer motivations and behaviours, for example), and employers highly value these skills. As you progress through your degree, you have the opportunity to choose more and more of your modules, creating a degree that is unique to you and that maximises your strengths.
If you are interested in the application of psychology in a business context, this degree gives you an in-depth understanding of human psychology and how consumers think, feel and make decisions, taught jointly by our Departments of Marketing and Psychology. You will be exposed to marketing and psychology-related topics, allowing you to develop a distinctive expertise in both fields of study.
In your first year, you will gain a solid foundation in psychology, key marketing concepts and techniques.
You will also study another subject of your choice outside the areas of marketing and psychology, enabling you to personalise your degree. This could be a business or management subject, such as economics, entrepreneurship, or management; a language; or a creative subject, such as film, design or creative writing, amongst other options.
The second year sees you learn about areas such as marketing research, cognitive psychology and consumer behaviour. You will also conduct market research projects with real clients, putting theory into practice and strengthening your professional consulting abilities.
Final year students take modules including: Advanced Social Psychology, Strategic Marketing and Advanced Topics in Consumer Behaviour. You will also choose from options such as The Psychology of Cooperation, Strategic Negotiation and Critical and Creative Communications.
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
BSc Marketing with Psychology is the degree for students who want to understand the application of psychology to business. It develops skills in both marketing and psychology, allowing you to harness each in relation to the other. Psychological theories underpin a large part of marketing theory (consumer motivations and behaviours, for example), and employers highly value these skills. As you progress through your degree, you have the opportunity to choose more and more of your modules, creating a degree that is unique to you and that maximises your strengths.
If you are interested in the application of psychology in a business context, this degree gives you an in-depth understanding of human psychology and how consumers think, feel and make decisions, taught jointly by our Departments of Marketing and Psychology. You will be exposed to marketing and psychology-related topics, allowing you to develop a distinctive expertise in both fields of study.
In your first year, you will gain a solid foundation in psychology, key marketing concepts and techniques.
You will also study another subject of your choice outside the areas of marketing and psychology, enabling you to personalise your degree. This could be a business or management subject, such as economics, entrepreneurship, or management; a language; or a creative subject, such as film, design or creative writing, amongst other options.
The second year sees you learn about areas such as marketing research, cognitive psychology and consumer behaviour. You will also conduct market research projects with real clients, putting theory into practice and strengthening your professional consulting abilities.
Final year students take modules including: Advanced Social Psychology, Strategic Marketing and Advanced Topics in Consumer Behaviour. You will also choose from options such as The Psychology of Cooperation, Strategic Negotiation and Critical and Creative Communications.
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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