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Advertising and Marketing BA Hons
Main campus, Lancaster,, United Kingdom
36 monthsProgram duration
24,475 GBPTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
BA Advertising and Marketing begins with you. It’s about unleashing your creativity and letting you define your degree programme as your strengths and interests change. We understand the interdisciplinary way marketing and advertising work in the real world and work with employers to ensure we teach the skills they need.
Every organisation needs marketing, from sportswear manufacturers to technology start-ups to not-for-profit organisations. The global annual spend on advertising is worth billions, and each of us sees adverts throughout every day. The growth of artificial intelligence, social media and other online influencers make this an exciting time to work in advertising and marketing.
This degree enables you to work creatively and focus on how marketers communicate what they have to offer to consumers. We teach this within a comprehensive marketing education with a large degree of choice in the modules you study. These modules cover current communication theories and methods alongside critical marketing subjects such as Consumer Behaviour, Brand Strategy and Market Research.
Our modules are taught by academics who are experts in their field, with many having significant professional advertising and business experience. You will gain a firm grounding in advertising and marketing theory, understand how these theories work in practice, and develop the key skills employers value. You are supported throughout by an academic tutor – offering support on academic work and time management.
In addition, in your first year, you will also study two further subjects from other departments. We call these your ‘minor subjects', which account for two modules of 40 credits each. You can choose from creative modules (e.g. design, film, creative writing), business modules (e.g. entrepreneurship, management, business intelligence), maths-orientated modules (e.g. accounting and finance, economics), social science modules (e.g. sociology, psychology) and even applied computing or languages, amongst many other options.
As part of your studies, we welcome guest speakers from some of the UK’s top advertising, marketing and design agencies, as well as leaders from brand-owning organisations. In your final year, you will work on a real-life advertising project for an advertising, design or media agency; in the past, these have included Saatchi & Saatchi, BT and HoWoCo. Such experience is invaluable for building contacts, strengthening your CV and taking the next step into the advertising industry.
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
BA Advertising and Marketing begins with you. It’s about unleashing your creativity and letting you define your degree programme as your strengths and interests change. We understand the interdisciplinary way marketing and advertising work in the real world and work with employers to ensure we teach the skills they need.
Every organisation needs marketing, from sportswear manufacturers to technology start-ups to not-for-profit organisations. The global annual spend on advertising is worth billions, and each of us sees adverts throughout every day. The growth of artificial intelligence, social media and other online influencers make this an exciting time to work in advertising and marketing.
This degree enables you to work creatively and focus on how marketers communicate what they have to offer to consumers. We teach this within a comprehensive marketing education with a large degree of choice in the modules you study. These modules cover current communication theories and methods alongside critical marketing subjects such as Consumer Behaviour, Brand Strategy and Market Research.
Our modules are taught by academics who are experts in their field, with many having significant professional advertising and business experience. You will gain a firm grounding in advertising and marketing theory, understand how these theories work in practice, and develop the key skills employers value. You are supported throughout by an academic tutor – offering support on academic work and time management.
In addition, in your first year, you will also study two further subjects from other departments. We call these your ‘minor subjects', which account for two modules of 40 credits each. You can choose from creative modules (e.g. design, film, creative writing), business modules (e.g. entrepreneurship, management, business intelligence), maths-orientated modules (e.g. accounting and finance, economics), social science modules (e.g. sociology, psychology) and even applied computing or languages, amongst many other options.
As part of your studies, we welcome guest speakers from some of the UK’s top advertising, marketing and design agencies, as well as leaders from brand-owning organisations. In your final year, you will work on a real-life advertising project for an advertising, design or media agency; in the past, these have included Saatchi & Saatchi, BT and HoWoCo. Such experience is invaluable for building contacts, strengthening your CV and taking the next step into the advertising industry.
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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