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Master of Marketing
Melbourne, Melbourne, Australia
24 monthsProgram duration
38,200 AUDTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
New technology and social media platforms continue to change the way companies connect with their customers. The demand is growing for business leaders with up-to-the-minute marketing knowledge and skills.
La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents, while building an advanced marketing skillset.
Gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.
Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.
Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.
The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.
You can also delve further into the customer experience through specialised subjects in customer relationship management and experience design. Harness the latest digital tools to design, manage and optimise customer interaction with an organisation, product, brand or service across multiple channels.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
New technology and social media platforms continue to change the way companies connect with their customers. The demand is growing for business leaders with up-to-the-minute marketing knowledge and skills.
La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents, while building an advanced marketing skillset.
Gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.
Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.
Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.
The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.
You can also delve further into the customer experience through specialised subjects in customer relationship management and experience design. Harness the latest digital tools to design, manage and optimise customer interaction with an organisation, product, brand or service across multiple channels.
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
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La Trobe University is privileged to educate one of Australia’s most diverse student cohorts drawn from across the globe with a range of educational and life experiences. Students can access our learning support around-the-clock, and dedicated teams of staff and student peers provide consultations, workshops and online support through our campus and online Learning Hubs.
Our courses combine academic excellence and industry insight. Our skilled and passionate staff deliver an outstanding learning experience to their students. Academic staff combine their discipline, insights, research, and learning and teaching expertise to challenge, inform and
We have a strong history of delivering exceptional teaching and research that gets results. All of our broad research topics are rated at, above or well above world standard (Excellence in Research for Australia report
Our sector-leading Career Ready Advantage Award program develops the human skills that employers value in a modern workplace: resilience, passion, empathy and curiosity. It’s an approach that works. Our graduates are highly sought after, with 87.8 per cent of graduates securing work within four months.
We encourage students to build on their discipline skills through part-time work, industry placements, volunteering and international experiences. As they progress, students are rewarded with priority access to mentoring, consultations and networking opportunities that supercharge their employability.
Our curriculum is constantly updated to keep pace with workplace practices. Collaborative curriculum design and development processes merge student and industry input, then combine academic discipline with learning and teaching expertise. Our new and refreshed learning spaces encourage learning, with facilities designed for experiential learning and group work that boast the latest technologies.
Arts and Humanities (7)
Bachelor of Archaeology
Bachelor of Arts
Bachelor of Languages and Linguistics
Bachelor of Planning (Honours)
Bachelor of Politics, Philosophy and Economics
Bachelor of Visual Arts
Business and Management (7)
Bachelor of Accounting
Bachelor of Applied Business
Bachelor of Applied Business (Management)
Bachelor of Applied Business (Marketing)
Bachelor of Business
Bachelor of Business Analytics
Bachelor of Business/Bachelor of Arts
Bachelor of Business/Bachelor of Psychological Science
Bachelor of Commerce
Bachelor of Commerce/Bachelor of Arts
Bachelor of Commerce/Bachelor of Biomedicine
Bachelor of Commerce/Bachelor of Computer Science
Bachelor of Commerce/Bachelor of Global Studies
Bachelor of Commerce/Bachelor of Health Sciences
Bachelor of Commerce/Bachelor of Psychological Science
Bachelor of Commerce/Bachelor of Science
Engineering and Technology (7)
Bachelor of Applied Cloud Technology
Bachelor of Applied Information Technology
Bachelor of Civil Engineering (Honours)
Bachelor of Computer Science
Bachelor of Cybersecurity
Bachelor of Cybersecurity/Bachelor of Commerce
Bachelor of Cybersecurity/Bachelor of Criminology
Bachelor of Cybersecurity/Bachelor of Psychological Science
Bachelor of Engineering Honours (Industrial)
Bachelor of Information Technology
Life Sciences and Medicine (7)
Bachelor of Agriculture
Bachelor of Animal and Veterinary Biosciences
Bachelor of Arts/Bachelor of Health Sciences
Bachelor of Biological Sciences
Bachelor of Biomedical Science
Bachelor of Biomedical Science (Medical)
Bachelor of Biomedicine
Bachelor of Dental Science (Honours)
Bachelor of Exercise Science
Bachelor of Health Information Management
Bachelor of Health Sciences
Bachelor of Nursing (Enrolled Nurse)
Bachelor of Nursing (Graduate Entry)
Bachelor of Nursing (Pre-registration)
Bachelor of Nursing/Bachelor of Midwifery
Bachelor of Nursing/Bachelor of Psychological Science
Bachelor of Occupational Therapy (Honours)
Bachelor of Oral Health Science
Bachelor of Oral Health Science (accelerated)
Bachelor of Orthoptics (Honours)
Bachelor of Paramedic Practice with Honours
Bachelor of Pharmacy (Honours)
Bachelor of Physiotherapy Practice (Honours)
Bachelor of Podiatry (Honours)
Bachelor of Prosthetics and Orthotics (Honours)
Bachelor of Psychological Science
Bachelor of Psychology (Honours)
Bachelor of Science
Bachelor of Speech Pathology (Honours)
Bachelor of Veterinary Nursing
Bachelor of Wildlife and Conservation Biology
Natural Sciences (7)
Bachelor of Food and Nutrition
Bachelor of Nutrition Science
Bachelor of Nutrition Science (accelerated)
Others (7)
Bachelor of Applied Science and Master of Dietetic Practice
Bachelor of Applied Science and Master of Physiotherapy Practice
Bachelor of Applied Science and Master of Speech Pathology
Social Sciences and Management (7)
Bachelor of Criminology
Bachelor of Criminology/Bachelor of Psychological Science
Bachelor of Early Childhood Education
Bachelor of Early Childhood and Primary Education
Bachelor of Education (Primary)
Bachelor of Education (Secondary)
Bachelor of Global Studies
Bachelor of Laws (Honours)
Bachelor of Laws (Honours) (Graduate Entry)
Bachelor of Laws (Honours)/Bachelor of Arts
Bachelor of Laws (Honours)/Bachelor of Biomedicine
Bachelor of Laws (Honours)/Bachelor of Business
Bachelor of Laws (Honours)/Bachelor of Commerce
Bachelor of Laws (Honours)/Bachelor of Criminology
Bachelor of Laws (Honours)/Bachelor of Global Studies
Bachelor of Laws (Honours)/Bachelor of Media and Communication
Bachelor of Laws (Honours)/Bachelor of Psychological Science
Bachelor of Laws (Honours)/Bachelor of Science
Bachelor of Media and Communication
Bachelor of Outdoor and Sustainability Education
Bachelor of Social Work (Honours)
Bachelor of Sport Coaching and Development
Bachelor of Sport and Exercise Science
Master of Logistics and Supply Chain Management
At La Trobe University, we have a proud record of globally recognised excellence in many research fields. We foster an aspirational and ambitious culture. Our researchers are astute, ethical and engaged with their communities.
We cultivate industry-relevant research that addresses the growing challenges of our time, and we’re committed to research that helps solve global problems and improves the welfare of human societies. All of our broad research topics are rated at, above or well above world standard (Excellence in Research for Australia report 2018).
We place special emphasis on our five Research Focus Areas:
Our campuses feature world-class facilities and a strong support network dedicated to helping students succeed at every stage of their research careers. Our Research Education and Development program assists La Trobe graduate researchers and academic staff in developing skills to support their research and professional goals.
We facilitate an ecosystem of researchers, entrepreneurs and industry partners to drive economic transformation in communities. Our students benefit from strong connections to industry, learning and training in the workplace well before they graduate.
We engage deeply with the end users of our research to ensure relevant, connected and practical outcomes.
Arts and Humanities (6)
Master of Archaeology
Master of Arts
Master of Philosophy
Master of Planning
Master of Visual Arts (Research)
Business and Management (6)
Master of Business (Research)
Master of Business Administration and Master of Health Administration
Master of Business Analytics
Master of Business Information Systems
Master of Extended Professional Accounting
Master of Financial Analysis
Master of International Business
Master of Management
Master of Marketing
Master of Professional Accounting
Engineering and Technology (6)
Master of Artificial Intelligence
Master of Construction and Engineering Management
Master of Cybersecurity
Master of Data Science
Master of Engineering
Master of Engineering Management
Master of Information Technology
Master of Information and Communication Technology
Master of Internet of Things
Life Sciences and Medicine (6)
Master of Applied Science (Research)
Master of Art Therapy
Master of Biotechnology Management
Master of Biotechnology and Bioinformatics
Master of Clinical Audiology
Master of Clinical Family Therapy
Master of Clinical Psychology
Master of Dietetic Practice
Master of Digital Health
Master of Disability Practice
Master of Ergonomics, Safety and Health
Master of Exercise Physiology
Master of Exercise Physiology (accelerated)
Master of Health Administration
Master of Health Information Management
Master of Mental Health
Master of Mental Health Nursing
Master of Musculoskeletal Physiotherapy
Master of Nursing
Master of Nursing (Nurse Practitioner)
Master of Nursing (Research)
Master of Occupational Therapy Practice
Master of Physiotherapy Practice
Master of Professional Psychology
Master of Psychological Science (Research)
Master of Public Health and Master of Health Administration
Master of Rehabilitation Counselling and Mental Health
Master of Science
Master of Speech Pathology
Natural Sciences (6)
Master of Chemical Sciences
Social Sciences and Management (6)
Juris Doctor
Master of Education
Master of Education (Research)
Master of International Development
Master of International Relations
Master of Laws (Research)
Master of Public Health
Master of Social Work (Research)
Master of Sport Analytics
Master of Sports and Exercise Physiotherapy
Master of Strength and Conditioning
Master of Teaching (Primary)
Master of Teaching (Primary) (accelerated)
Master of Teaching (Secondary)
Full-Time MBA (2)
Master of Business Administration (Advanced)
Online/Distance MBA (2)
Master of Business Administration
Arts and Humanities (3)
Doctor of Philosophy
Life Sciences and Medicine (3)
Doctor of Clinical Science
Doctor of Midwifery
Doctor of Nursing (Professional Doctorate)
Doctor of Physiotherapy (Professional Doctorate)
Doctor of Public Health (Professional Doctorate)
Social Sciences and Management (3)
Doctor of Social Work (Professional Doctorate)