Master of Marketing 24 months Postgraduate Programme By La Trobe University |TopUniversities
Programme Duration

24 monthsProgramme duration

Tuitionfee

47,200 AUDTuition Fee/year

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

Blended

Gain future-focused knowledge, skills, and industry experience and become a professional marketer with our innovative, applied and world-class degree that delivers real impact. Master responsible marketing practice, strategies and tactics aligned with industry demands and the United Nations Sustainable Development Goals. Build future-focused marketing skills supported by critical thinking and a problem-solving mindset. Gain real-world, applied experience by solving industry-based problems and engaging with industry experts. By completing La Trobe's Master of Marketing, you will:

  • critically analyse the business environment and solve marketing problems ethically and responsibly
  • explore topics such as sales, negotiation, customer experience and service design, digital marketing, content marketing, marketing research and analytics, entrepreneurship and innovation, cybersecurity and artificial intelligence, and marketing strategy
  • benefit from our practical and applied approach to learning, with the use of active workshops and tasks sourced from the real world, a broad student cohort, industry guest speakers and more
  • tap into industry expertise and potential job opportunities through our partnerships with major corporations and industry leaders in marketing.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9 - Masters Degree.

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

Blended

Gain future-focused knowledge, skills, and industry experience and become a professional marketer with our innovative, applied and world-class degree that delivers real impact. Master responsible marketing practice, strategies and tactics aligned with industry demands and the United Nations Sustainable Development Goals. Build future-focused marketing skills supported by critical thinking and a problem-solving mindset. Gain real-world, applied experience by solving industry-based problems and engaging with industry experts. By completing La Trobe's Master of Marketing, you will:

  • critically analyse the business environment and solve marketing problems ethically and responsibly
  • explore topics such as sales, negotiation, customer experience and service design, digital marketing, content marketing, marketing research and analytics, entrepreneurship and innovation, cybersecurity and artificial intelligence, and marketing strategy
  • benefit from our practical and applied approach to learning, with the use of active workshops and tasks sourced from the real world, a broad student cohort, industry guest speakers and more
  • tap into industry expertise and potential job opportunities through our partnerships with major corporations and industry leaders in marketing.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9 - Masters Degree.

Admission Requirements

58+
176+
79+
6.5+
Academic entry requirement

Prerequisites

2-year full-time or part time equivalent

To be considered for admission to this degree you will need to meet at least one of the following criteria:

completion of an Australian bachelor degree or equivalent in any discipline.
OR

completion of the Postgraduate Qualifying Program (PPN001)

1-year full time or part time equivalent offered to domestic students only

To be considered for admission to this degree (with 120 credit points of admission credit applied) you will need to meet at least one of the following criteria:

completion of an Australian graduate diploma or higher in a related business discipline (e.g.media studies, psychology).
OR

completion of an Australian bachelor degree (or equivalent), or higher level qualification and a minimum of three years of *relevant work experience (or part-time equivalent), plus:
  • professional certification in a related discipline, or
  • other recognised learning

*Relevant work experience: Applicants applying based on work experience are required to provide a detailed Resume, outlining their employment history and relevant work experience. Relevant work experience is business experience in a managerial or leadership position with business oversight

1.5-year full-time or part time equivalent

To be considered for admission to this degree (with 60 credit points of admission credit applied) you will need to meet at least one of the following criteria:

completion of an Australian bachelor degree (or equivalent), or higher level qualification in a business or related discipline (e.g. media studies, psychology).
OR

completion of an Australian bachelor degree (or equivalent) in any discipline plus a minimum of two years *relevant work experience

*Relevant work experience: Applicants applying based on work experience are required to provide a detailed Resume, outlining their employment history and relevant work experience. Relevant work experience is business experience in a managerial or leadership position with business oversight

2 Years
Jul
Mar

Tuition fees

Domestic
34,400 AUD
International
47,200 AUD

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

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