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The objective of the MSc Marketing and product innovation is to provide students with an overview of innovation marketing and the tools needed to boost creativity and translate their ideas into products and services. With the current evolution of the markets and the digitalization of the product offer, the company must show innovation and reactivity facing a constant challenge: to be ahead of the competitors. This MSc aims to teach the students how to manage all the steps of development of new products and services: strategy, elaboration of the innovation through design thinking, prototyping of the innovation, legal protection, launch on the market and follow-up of the client on physical and digital platforms.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The objective of the MSc Marketing and product innovation is to provide students with an overview of innovation marketing and the tools needed to boost creativity and translate their ideas into products and services. With the current evolution of the markets and the digitalization of the product offer, the company must show innovation and reactivity facing a constant challenge: to be ahead of the competitors. This MSc aims to teach the students how to manage all the steps of development of new products and services: strategy, elaboration of the innovation through design thinking, prototyping of the innovation, legal protection, launch on the market and follow-up of the client on physical and digital platforms.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Find out about the undergraduate degrees at ICN BUSINESS SCHOOL, including the entry requirements, tuition fees and how to apply.
Bachelor in Management (3 years) - teaches the basic concepts of business management (economics, law, IT, accounting, management, etc), key concepts in sales, communications and marketing, and enhances general knowledge.
Find out about the postgraduate degrees at ICN BUSINESS SCHOOL, including the entry requirements, tuition fees and how to apply.
Master in Management (2 years) - a strong international focus that equips students with necessary skills to become business managers. The course is offered in either French or English.
MSc Programmes - offered for a wide variety of topics including:
Executive MBA (3-4 days per month over 18 months) - an interdisciplinary approach to business management using ICN’s principles of innovation, management, and creativity.
PhD Programme (3 years) - independent research in an area of the student’s choice in order to produce a thesis and present findings of research.
DBA in Sustainable Innovation Management (4 years) - independent research surrounding the theme of sustainability within the world of business in order to produce a thesis and present the findings of research
MSc Marketing and Product Innovation
Paris La Défense, Puteaux, France
24 monthsProgram duration
9,500 EURTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
With the current evolution of the markets and the digitalization of the product offer, the company must show innovation and reactivity facing a constant challenge: to be ahead of the competitors.
This MSc aims to teach the students how to manage all the steps of development of new products and services: strategy, elaboration of the innovation through design thinking, prototyping of the innovation, legal protection, launch on the market and follow-up of the client on physical and digital platforms.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
With the current evolution of the markets and the digitalization of the product offer, the company must show innovation and reactivity facing a constant challenge: to be ahead of the competitors.
This MSc aims to teach the students how to manage all the steps of development of new products and services: strategy, elaboration of the innovation through design thinking, prototyping of the innovation, legal protection, launch on the market and follow-up of the client on physical and digital platforms.
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
PHD
Find out about the undergraduate degrees at ICN BUSINESS SCHOOL, including the entry requirements, tuition fees and how to apply.
Business and Management (1)
Bachelor in Management
Find out about the postgraduate degrees at ICN BUSINESS SCHOOL, including the entry requirements, tuition fees and how to apply.
o Banking and Wealth Management (1-2 years) (French)
o Brand and Marketing Management (4 semesters) (English)
o Supply Chain Management and Purchasing (1-2 years) (English or French)
o Luxury and Design Management (5 semesters) (English)
o International Management MIEX (2 years) (English)
o International Business Development (1-2 years) (English)
o Management of Human Resources and Social Innovation (1-2 years) (French)
o Digital Marketing (4 semesters) (French)
o Marketing Strategy and Commercial Development (1-2 years) (French)
o Finance and Risk Management (4 semesters) (English)
Business and Management (2)
MSc Audit and Compliance
MSc Banking and Wealth Management
MSc Corporate Finance
MSc Digital Marketing
MSc Marketing Strategy and Business Development
MSc Marketing and Product Innovation
MSc in Brand & Marketing Management
MSc in Finance & Risk Management
MSc in International Business Development
MSc in International Management (MIEX)
MSc in Luxury and Design Management
MSc in Supply Chain Management and Purchasing
Master in Management
Social Sciences and Management (2)
MSc Human Resources Management and Social Innovations
Business and Management (1)
DBA in Sustainable Innovation Management
PhD in Management