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The objective of the MSc Brand and marketing is to provide you with an overview of innovation marketing and the tools needed to boost creativity and translate your ideas into products and services. With the current evolution of the markets and the digitalisation of the product offer, companies must show innovation and reactivity facing a constant challenge: to be ahead of the competitors.
The brand plays an important role for the company. There may be similar products on the market, but the brand must be unique. This course trains professionals to identify ways of building a company's brand equity and to implement strategies in a multidisciplinary and/or multicultural / international context. Graduates will also be able to use aesthetics as a source of creativity when making brand decisions.
Program overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The objective of the MSc Brand and marketing is to provide you with an overview of innovation marketing and the tools needed to boost creativity and translate your ideas into products and services. With the current evolution of the markets and the digitalisation of the product offer, companies must show innovation and reactivity facing a constant challenge: to be ahead of the competitors.
The brand plays an important role for the company. There may be similar products on the market, but the brand must be unique. This course trains professionals to identify ways of building a company's brand equity and to implement strategies in a multidisciplinary and/or multicultural / international context. Graduates will also be able to use aesthetics as a source of creativity when making brand decisions.
- 1st year: 3 years of completed studies (180 ECTS credits or equivalent)
- 2nd year: 4 years of completed studies (240 ECTS credits or equivalent) or 3 years of studies with significant professional experience (at least 3 years in a similar field)
Maximum age limit: 35 years old
Proficiency in English essential
Selection based on an application form and online interview
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Find out about the undergraduate degrees at ICN BUSINESS SCHOOL, including the entry requirements, tuition fees and how to apply.
Bachelor in Management (3 years) - teaches the basic concepts of business management (economics, law, IT, accounting, management, etc), key concepts in sales, communications and marketing, and enhances general knowledge.
Find out about the postgraduate degrees at ICN BUSINESS SCHOOL, including the entry requirements, tuition fees and how to apply.
Master in Management (2 years) - a strong international focus that equips students with necessary skills to become business managers. The course is offered in either French or English.
MSc Programmes - offered for a wide variety of topics including:
Executive MBA (3-4 days per month over 18 months) - an interdisciplinary approach to business management using ICN’s principles of innovation, management, and creativity.
PhD Programme (3 years) - independent research in an area of the student’s choice in order to produce a thesis and present findings of research.
DBA in Sustainable Innovation Management (4 years) - independent research surrounding the theme of sustainability within the world of business in order to produce a thesis and present the findings of research
Yes, all our MSc are state-recognized under the common degree DESSMI (Diplôme d’études supérieures spécialisées en management par l’innovation = MSc Management by Innovation Set), RNCP37475.
MSc in Brand & Marketing Management
Berlin, Berlin, Germany
24 monthsProgram duration
9,500 EURTuition Fee/year
30 Jun, 2024Application Deadline
YesScholarships
Program overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The objective of the MSc Brand and marketing is to provide you with an overview of innovation marketing and the tools needed to boost creativity and translate your ideas into products and services. With the current evolution of the markets and the digitalisation of the product offer, companies must show innovation and reactivity facing a constant challenge: to be ahead of the competitors.
The brand plays an important role for the company. There may be similar products on the market, but the brand must be unique. This course trains professionals to identify ways of building a company's brand equity and to implement strategies in a multidisciplinary and/or multicultural / international context. Graduates will also be able to use aesthetics as a source of creativity when making brand decisions.
Program overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The objective of the MSc Brand and marketing is to provide you with an overview of innovation marketing and the tools needed to boost creativity and translate your ideas into products and services. With the current evolution of the markets and the digitalisation of the product offer, companies must show innovation and reactivity facing a constant challenge: to be ahead of the competitors.
The brand plays an important role for the company. There may be similar products on the market, but the brand must be unique. This course trains professionals to identify ways of building a company's brand equity and to implement strategies in a multidisciplinary and/or multicultural / international context. Graduates will also be able to use aesthetics as a source of creativity when making brand decisions.
Admission requirements
Exam Scores
Important Dates
Required academic level to join in:
- 1st year: 3 years of completed studies (180 ECTS credits or equivalent)
- 2nd year: 4 years of completed studies (240 ECTS credits or equivalent) or 3 years of studies with significant professional experience (at least 3 years in a similar field)
Maximum age limit: 35 years old
Proficiency in English essential
Selection based on an application form and online interview
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
PHD
Find out about the undergraduate degrees at ICN BUSINESS SCHOOL, including the entry requirements, tuition fees and how to apply.
Business and Management (1)
Bachelor in Management
Find out about the postgraduate degrees at ICN BUSINESS SCHOOL, including the entry requirements, tuition fees and how to apply.
o Banking and Wealth Management (1-2 years) (French)
o Brand and Marketing Management (4 semesters) (English)
o Supply Chain Management and Purchasing (1-2 years) (English or French)
o Luxury and Design Management (5 semesters) (English)
o International Management MIEX (2 years) (English)
o International Business Development (1-2 years) (English)
o Management of Human Resources and Social Innovation (1-2 years) (French)
o Digital Marketing (4 semesters) (French)
o Marketing Strategy and Commercial Development (1-2 years) (French)
o Finance and Risk Management (4 semesters) (English)
Business and Management (2)
MSc Audit and Compliance
MSc Banking and Wealth Management
MSc Corporate Finance
MSc Digital Marketing
MSc Marketing Strategy and Business Development
MSc Marketing and Product Innovation
MSc in Brand & Marketing Management
MSc in Finance & Risk Management
MSc in International Business Development
MSc in International Management (MIEX)
MSc in Luxury and Design Management
MSc in Supply Chain Management and Purchasing
Master in Management
Social Sciences and Management (2)
MSc Human Resources Management and Social Innovations
Business and Management (1)
DBA in Sustainable Innovation Management
PhD in Management
Frequently Asked Questions