Máster en Dirección de Marketing y Gestión Comercial [GESCO] 12 months Postgraduate Program By ESIC University |Top Universities
Home Universities ESIC University Máster en Dirección de Marketing y Gestión Comercial [GESCO]

Máster en Dirección de Marketing y Gestión Comercial [GESCO]

Location

ESIC Madrid - Valdenigriales, Madrid, Spain
Request More Details Shortlist
Shortlist
Program Duration

12 monthsProgram duration

Tuitionfee

18,200 EURTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

Blended

With the ESIC GESCO you will get all the resources to be an expert in marketing and commercial management. The Master in Marketing and Commercial Management provides an important strategic vision, all the techniques and tools to develop the capacity for analysis and, finally, professional and managerial competencies and skills to lead marketing environments, commercial management and business development in constantly evolving, increasingly global, digital and hyper-connected.
Course Objectives
1 Criticize the Insights of the market, consumer and client for the development of differential competitive advantages and generators of value for the brand, through innovation and digital transformation
2 Formulate and lead the execution of the strategic Marketing and Commercial plan fully integrated into the company's strategy and objectives and aimed at generating sustained and sustainable demand.
3 Design the appropriate stimuli for the market based on the elements of the Marketing Mix by ESIC, anticipating changes in the consumer and the market to reinforce the value and reputation of the brand.
4 Defend the importance of Marketing and the Brand's reputation in the company's global strategy as an essential function of demand generation, as well as its essential contribution to meeting the Stakeholders' objectives.
5 Resolve complex situations creatively in any business in highly internationalized and disruptive environments.
6 Foster the skills to: Manage complex environments + Internationalize the company + Analytical capacity + Leadership + Strategic and managerial skills.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

Blended

With the ESIC GESCO you will get all the resources to be an expert in marketing and commercial management. The Master in Marketing and Commercial Management provides an important strategic vision, all the techniques and tools to develop the capacity for analysis and, finally, professional and managerial competencies and skills to lead marketing environments, commercial management and business development in constantly evolving, increasingly global, digital and hyper-connected.
Course Objectives
1 Criticize the Insights of the market, consumer and client for the development of differential competitive advantages and generators of value for the brand, through innovation and digital transformation
2 Formulate and lead the execution of the strategic Marketing and Commercial plan fully integrated into the company's strategy and objectives and aimed at generating sustained and sustainable demand.
3 Design the appropriate stimuli for the market based on the elements of the Marketing Mix by ESIC, anticipating changes in the consumer and the market to reinforce the value and reputation of the brand.
4 Defend the importance of Marketing and the Brand's reputation in the company's global strategy as an essential function of demand generation, as well as its essential contribution to meeting the Stakeholders' objectives.
5 Resolve complex situations creatively in any business in highly internationalized and disruptive environments.
6 Foster the skills to: Manage complex environments + Internationalize the company + Analytical capacity + Leadership + Strategic and managerial skills.

Admission requirements

6.5+
95+
- Photocopy of the DNI or Passport in case of being a foreign student. - An updated CV. - 2 color passport size photographs. - Certificate of grades and copy of the university degree. For University Master (official): In case of having studied in a system outside the European Higher Education Area, both documents must be legalized by Apostille from The Hague or through diplomatic channels. Likewise, international students must present a letter certifying that the studies completed give access to a Master's program in their country of origin. - Letter of recommendation: IF YOU WORK: Letter from the company indicating the functions performed. (or from the previous job if you are not currently working), if the letter cannot be requested, a certificate of working life can be presented. YOU DON'T WORK: Letter of recommendation from a teacher or tutor - Certificate of English in the case of those candidates who want to access degrees taught in that language. The minimum level must be B2, a 6.5 in IELTS, or a 95 in TOEFL. - For those candidates who want to study MBA programs, they must accredit a minimum professional experience of 3 years and 5 years in the case of the Executive MBA.
12 Months
Oct
  • Candidates are required to submit references or letter(s) of recommendation for acceptance
  • Candidates are required to submit an essay(s) for acceptance

Tuition fee and scholarships

Domestic Students

18,200 EUR
-

International Students

18,200 EUR
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

banner
download_icon Download Scholarship Guide

More programs from the university

The experience gained over the past 50 years has made us a leading University Center and Business School for business studies and marketing.

We are committed to encouraging, promoting, and maintaining a direct relationship with business environments in order to provide you with a skill-based academic training, focused on the needs of the labour market and with sound values, to help you become a highly qualified professional mastering the latest trends and developments and able to successfully undertake your dream projects. We are accredited and certified by the main quality assurance agencies and are a member of the main business and sectoral associations.

Our distinctive features are a realistic and practical methodology derived from our strong links with the business world and a teaching team made up mostly by business, marketing, communication and digital economy specialists.

ESIC offers specialized master’s programs in digital business, financial management, marketing management, sports marketing management, international commerce and communication and advertising management. The school was ranked in the 2018 edition of the QS Business Master’s Ranking, with its master’s in financial management course is ideal for students interested in becoming an expert in business finance. The course integrates finance with operational decisions and provides wide-ranging, rigorous and practical training. It also has a high graduate employment rate, with 92% of graduates finding a job within six months of graduating.

The school’s digital business course allows you to learn how to boost the digitalization process of a company or launch your own online business, while the master’s in international commerce will help you meet the new challenges awaiting global markets. The language of instruction is primarily Spanish, but some courses are taught bilingually in English as well. Spaces on programs are limited, so you should submit your application six to nine months before the program start date. You will need to prove your proficiency in English with IELTS or TOEFL.


Business and Management (2)

Master in Communication and Advertising Management [MPC]

::type_cta_button:: View Details

Master in Logistics, Transport and Supply Chain Management

::type_cta_button:: View Details

Master in People Management and Human Resources Management

::type_cta_button:: View Details

Master's Degree in Communication and New Technologies Management

::type_cta_button:: View Details

Master's Degree in People Management and Organizational Development

::type_cta_button:: View Details
Postgrad programs 14247