Master in Communication and Advertising Management [MPC] 10 months Postgraduate Program By ESIC University |Top Universities
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Master in Communication and Advertising Management [MPC]

Location

ESIC Madrid - Valdenigriales, Madrid, Spain
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Program Duration

10 monthsProgram duration

Tuitionfee

14,600 EURTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

Communication and Media StudiesMain Subject Area

Program overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Masters

Study Mode

On Campus

A master's degree that will help you plan, manage and implement projects and programs that respond to the company's strategy and its needs for connectivity and value generation in an increasingly digital context and from a multistakeholder perspective.
PROGRAM OBJECTIVES
1 Manage and align the different communication disciplines to the engagement strategies of an organization with different internal and external stakeholders according to their business needs.
2 Create and implement high-impact communication plans prepared according to updated methodologies for changing and digital environments and aimed at obtaining observable and measurable results.
3 Understand how communication and advertising enhance the brand and reputation as assets and resources that a company must create, explore and defend.
4 Enable the student to implement the new advertising communication strategies in an omnichannel world in its owned, earned and paid media aspects.
5 Equip the communication manager with the managerial skills necessary to lead teams and interact with managers from other areas for the integration of the communication variable in business plans.

Program overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Masters

Study Mode

On Campus

A master's degree that will help you plan, manage and implement projects and programs that respond to the company's strategy and its needs for connectivity and value generation in an increasingly digital context and from a multistakeholder perspective.
PROGRAM OBJECTIVES
1 Manage and align the different communication disciplines to the engagement strategies of an organization with different internal and external stakeholders according to their business needs.
2 Create and implement high-impact communication plans prepared according to updated methodologies for changing and digital environments and aimed at obtaining observable and measurable results.
3 Understand how communication and advertising enhance the brand and reputation as assets and resources that a company must create, explore and defend.
4 Enable the student to implement the new advertising communication strategies in an omnichannel world in its owned, earned and paid media aspects.
5 Equip the communication manager with the managerial skills necessary to lead teams and interact with managers from other areas for the integration of the communication variable in business plans.

Admission requirements

95+
6.5+
- Photocopy of the DNI or Passport in case of being a foreign student. - An updated CV. - 2 color passport size photographs. - Certificate of grades and copy of the university degree. For University Master (official): In case of having studied in a system outside the European Higher Education Area, both documents must be legalized by Apostille from The Hague or through diplomatic channels. Likewise, international students must present a letter certifying that the studies completed give access to a Master's program in their country of origin. - Letter of recommendation: IF YOU WORK: Letter from the company indicating the functions performed. (or from the previous job if you are not currently working), if the letter cannot be requested, a certificate of working life can be presented. YOU DON'T WORK: Letter of recommendation from a teacher or tutor - Certificate of English in the case of those candidates who want to access degrees taught in that language. The minimum level must be B2, a 6.5 in IELTS, or a 95 in TOEFL. - For those candidates who want to study MBA programs, they must accredit a minimum professional experience of 3 years and 5 years in the case of the Executive MBA.
10 Months
Oct
  • Candidates are required to submit references or letter(s) of recommendation for acceptance
  • Candidates are required to submit an essay(s) for acceptance

Tuition fee and scholarships

Domestic Students

14,600 EUR
-

International Students

14,600 EUR
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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More programs from the university

The experience gained over the past 50 years has made us a leading University Center and Business School for business studies and marketing.

We are committed to encouraging, promoting, and maintaining a direct relationship with business environments in order to provide you with a skill-based academic training, focused on the needs of the labour market and with sound values, to help you become a highly qualified professional mastering the latest trends and developments and able to successfully undertake your dream projects. We are accredited and certified by the main quality assurance agencies and are a member of the main business and sectoral associations.

Our distinctive features are a realistic and practical methodology derived from our strong links with the business world and a teaching team made up mostly by business, marketing, communication and digital economy specialists.

ESIC offers specialized master’s programs in digital business, financial management, marketing management, sports marketing management, international commerce and communication and advertising management. The school was ranked in the 2018 edition of the QS Business Master’s Ranking, with its master’s in financial management course is ideal for students interested in becoming an expert in business finance. The course integrates finance with operational decisions and provides wide-ranging, rigorous and practical training. It also has a high graduate employment rate, with 92% of graduates finding a job within six months of graduating.

The school’s digital business course allows you to learn how to boost the digitalization process of a company or launch your own online business, while the master’s in international commerce will help you meet the new challenges awaiting global markets. The language of instruction is primarily Spanish, but some courses are taught bilingually in English as well. Spaces on programs are limited, so you should submit your application six to nine months before the program start date. You will need to prove your proficiency in English with IELTS or TOEFL.


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