Your input will help us improve your experience.
Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
Already have an account? Sign in
We use Necessary cookies to make our website work. We’d also like to set optional Functional cookies to gather anonymous site visitation data and Advertising cookies to help us understand which content our visitors value the most. By enabling these cookies, you can help us provide a better website for you. These will be set only if you accept.More information about the cookies we use can be found here Cookies Policy
Thanks for visiting TopUniversities.com today! So that we can show you the most relevant information, please select the option that most closely relates to you.
MSc Marketing Management
12 monthsProgram duration
22,500 EURTuition Fee/year
15 May, 2023Application Deadline
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Blended
Key characteristics
Read more
Key characteristics
General information
This programme is designed by RSM’s faculty members, who are among the most productive researchers in the world. They bring the latest theories of customer behaviour and the latest technologies into the classroom, and update the portfolio every year to reflect the changing marketing landscape. This programme delivers knowledge, tools and tactics so you can create value for any kind of company or organisation.
There are immense possibilities for specialising within marketing and within the programme, but first you complete the compulsory core courses that help you to understand the crucial role of marketing. Then you can choose from a diverse set of electives that give you the depth of knowledge to become a successful marketing professional.
It’s essential for marketing professionals to know how to use digital marketing and data analytics. Skills like data mining, SEO, and using social media are now much more important. In this programme, you can even specialise and differentiate yourself by choosing one of two elective tracks; brand and product management, or digital marketing and analytics.
Highlights
Is it right for me?
This programme is for recent bachelor graduates with a background in business administration, economics, marketing or communication, and interested in marketing research, or those who want to work in brand management, as well as anyone interested in marketing in a digitalising world.
Read lessProgram overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Blended
Key characteristics
Read more
Key characteristics
General information
This programme is designed by RSM’s faculty members, who are among the most productive researchers in the world. They bring the latest theories of customer behaviour and the latest technologies into the classroom, and update the portfolio every year to reflect the changing marketing landscape. This programme delivers knowledge, tools and tactics so you can create value for any kind of company or organisation.
There are immense possibilities for specialising within marketing and within the programme, but first you complete the compulsory core courses that help you to understand the crucial role of marketing. Then you can choose from a diverse set of electives that give you the depth of knowledge to become a successful marketing professional.
It’s essential for marketing professionals to know how to use digital marketing and data analytics. Skills like data mining, SEO, and using social media are now much more important. In this programme, you can even specialise and differentiate yourself by choosing one of two elective tracks; brand and product management, or digital marketing and analytics.
Highlights
Is it right for me?
This programme is for recent bachelor graduates with a background in business administration, economics, marketing or communication, and interested in marketing research, or those who want to work in brand management, as well as anyone interested in marketing in a digitalising world.
Read lessAdmission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
More programs from the university
Business and Management (1)
BSc International Business Administration (IBA)
BSc International Business Administration (IBA)
Business and Management (17)
MSc Business Information Management
MSc Business Information Management
MSc Finance & Investments
MSc Finance & Investments
MSc Global Business & Sustainability
MSc Global Business & Sustainability
MSc Human Resource Management
MSc Human Resource Management
MSc International Management/CEMS
MSc International Management/CEMS
MSc Management of Innovation
MSc Management of Innovation
MSc Marketing Management
MSc Marketing Management
MSc Medical Business and Innovation
MSc Medical Business and Innovation
MSc Strategic Entrepreneurship
MSc Strategic Entrepreneurship
MSc Strategic Management
MSc Strategic Management
MSc Supply Chain Management
MSc Supply Chain Management
MSc in Corporate Communication
MSc in Corporate Communication
MSc in Maritime Economics & Logistics
MSc in Maritime Economics & Logistics
MScBA Accounting & Financial Management
MScBA Accounting & Financial Management
MScBA Business Analytics & Management
MScBA Business Analytics & Management
MScBA Master in Management - for non-business graduates (12 months)
MScBA Master in Management - for non-business graduates (12 months)
MScBA Part-time Master in Management (in Dutch)
MScBA Part-time Master in Management (in Dutch)
Executive MBA (3)
Cologne-Rotterdam Executive MBA
Cologne-Rotterdam Executive MBA
Executive MBA
Executive MBA
Global Executive MBA
Global Executive MBA
Full-Time MBA (1)
International Full-time MBA
International Full-time MBA
Business and Management (1)
Part-time PhD Programme
Part-time PhD Programme