Bachelor of Science in Marketing

The Bachelor of Science in Marketing (BSc in Marketing) degree provides an in-depth study of the major concepts, frameworks, and tools for understanding the theory and practice of modern marketing. Students acquire knowledge and skills covering a range of strategic marketing functions including consumer behaviour, digital marketing, marketing strategy, brand management, and marketing research. Additionally, marketing analytics, Integrated Marketing Communication, personal selling, and public relations will further give the Program a cutting edge in the new era of Marketing both locally and internationally. Emphasis is placed on issues related to the Middle East. Also, the impact of globalization and information technology on marketing will be addressed.

The Marketing program successfully acquired  AACSB accreditation  in Fall 2021 for a period of five years.​

The curriculum for this Bachelor of Science Degree in Marketing at Effat University places particular emphasis on subjects related to the Middle East and covers a range of strategic marketing functions including customer relations, sales, advertising, pricing, e-commerce, marketing communications and new product development, along with the impact of globalization and information technology on marketing.

Effat University aims to develop students' communication skills during the BSc Degree in Marketing to help them to flourish in their marketing career. Students will tackle all forms of business communication, from speaking, written materials, and social media, whilst maintaining an ethical approach to marketing practice at all times.

They will also learn how to conduct comprehensive market research, effectively analyze marketing data, and how they can use these skills to plan and build strong marketing campaigns across channels.

Study modules during the BSc in Marketing Degree program include Macroeconomics, Islamic Thought and Ethics, and International Marketing - for the complete list of study areas within the program, view the curriculum tab along the top to see the full breakdown.

During the early years of students' academic journey, they will take General Education Program (GEP), attributed to the Liberal Arts – an American style education. The (GEP) covers arts and humanities, social sciences, natural sciences, and technological studies to help you gain insight into varied critical learning skills, investigate essential branches of knowledge, and develop appreciation of diversity and change across time, culture, and national boundaries. ​​