Bachelor of Science in Business Administration in Marketing 48 months Undergraduate Program By Duquesne University |Top Universities

Bachelor of Science in Business Administration in Marketing

Program Duration

48 monthsProgram duration

Main Subject Area

Business and Management StudiesMain Subject Area

Program overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Undergraduate

Part science, part art, marketing focuses on assessing how a product or service can best meet the needs of a targeted audience. The discipline begins with research to identify the needs of the marketplace, which affects product development, distribution channels and pricing structures. Marketing continues with communication as a means of educating buyers about product features and benefits. The last phase in the marketing process is evaluation, the results of which are the basis for launching the process again. Marketing is an essential discipline in every business and organization, from agriculture to zoology. Marketing students at Duquesne gain a competitive edge by combining classroom learning with real-world applications. Students gain a thorough exposure to marketing theory and then put those theories and practices to the test through research projects. Duquesne's location in the midst of thriving business, cultural and health care districts, provides myriad opportunities for students to enhance their skills through internships. Students also are encouraged to join the Duquesne chapter of the American Marketing Association, which collaborates with the Pittsburgh professional chapter on networking events, career forums and workshops. The Palumbo School program, because of its physical location, also has access to successful marketing practitioners who serve as adjunct faculty members. Coupled with the program's renowned full-time faculty, the academic rigor of the marketing major prepares students for a demanding career.

Program overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Undergraduate

Part science, part art, marketing focuses on assessing how a product or service can best meet the needs of a targeted audience. The discipline begins with research to identify the needs of the marketplace, which affects product development, distribution channels and pricing structures. Marketing continues with communication as a means of educating buyers about product features and benefits. The last phase in the marketing process is evaluation, the results of which are the basis for launching the process again. Marketing is an essential discipline in every business and organization, from agriculture to zoology. Marketing students at Duquesne gain a competitive edge by combining classroom learning with real-world applications. Students gain a thorough exposure to marketing theory and then put those theories and practices to the test through research projects. Duquesne's location in the midst of thriving business, cultural and health care districts, provides myriad opportunities for students to enhance their skills through internships. Students also are encouraged to join the Duquesne chapter of the American Marketing Association, which collaborates with the Pittsburgh professional chapter on networking events, career forums and workshops. The Palumbo School program, because of its physical location, also has access to successful marketing practitioners who serve as adjunct faculty members. Coupled with the program's renowned full-time faculty, the academic rigor of the marketing major prepares students for a demanding career.

Admission requirements

Undergraduate

6+

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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Where to look for scholarship opportunities

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More programs from the university

Information for Applicants from ChinaDuquesne University welcomes applicants from China. Our office regularly makes trips to China to visit with prospective students. We are also partners with Zinch.cn. Why Duquesne?1. Duquesne University is ranked #119 among National Universities (US News), the #43 Best Value School in the nation (US News), and is among the "The Best 376 Colleges" in the nation (US News - Duquesne University is a religious institution, though there are no requirements placed on students2. We offer a variety of programs, including: Business (ranked the #154 Best Undergraduate Business Program - US News), Natural and Biological Sciences, Pharmacy, Computer Programing, and Music3. Duquesne University graduates have recently gained admission to prestigious graduate programs such as New York University and University of Pennsylvania.4. Undergraduate students are not required to submit an IELTS or TOEFL score. We can also provide you with ESL (English as a Second Language) instruction when you arrive on campus.5. Experienced Office of International Programs - assists with housing, airport pickups, and Orientation.6. Rolling admissions - receive an admissions answer approximately 3 weeks after your application is complete. After acceptance, you are partnered with a current student from the same country or program that will answer any questions you may have.7. Located in Pittsburgh, Pennsylvania; campus is set overlooking the city. Campus is completely self-contained, but is only a five minute walk from all downtown Pittsburgh has to offer, including food, entertainment, and shopping

Undergrad programs